ANGEL'S ENVY ® Bourbon Launched "Daycap" Summer Campaign with Limited-Edition Pickleball Merch and Louisville Street Festival
HAMILTON, Bermuda, July 15, 2025 /PRNewswire/ -- ANGEL'S ENVY® officially launched its summer-long Daycap campaign with a vibrant celebration in downtown Louisville. The Louisville Downtown Pickleball Street Festival, sponsored by ANGEL'S ENVY, invited fans to unwind with Peach Smash cocktails, community play, live music, and food.
The event marked the debut of ANGEL'S ENVY's latest campaign, centered around the Daycap – a moment to pause, connect and toast an achievement. The brand recently released a new ad series featuring three narrative videos, each showcasing a different take on the Daycap occasion. Whether after a match or a meeting, the Daycap is that earned moment to gather with friends and raise a glass.
The festival, hosted by Louisville Downtown Partnership in collaboration with Goodbounce Pickleball Yard, transformed Main Street in front of the ANGEL'S ENVY Distillery into an outdoor pickleball venue in the heart of downtown Louisville. Highlights included a celebrity exhibition match between ANGEL'S ENVY brand partner Venita Aspen (Bravo's Southern Charm) and WAVE Listens Live host Sean Baute, plus competitive tournaments, open play, and a Peach Smash bar serving the brand's signature summer cocktail. Guests also enjoyed exclusive merch, giveaways, photo opportunities, and a Daycap experience inside the ANGEL'S ENVY Distillery, complete with games, cocktails, and more.
"I was so excited to team up with ANGEL'S ENVY," said Venita Aspen. "I've recently been exploring the world of bourbon, and style is at the heart of everything I do - so when I was approached for this project, it was an immediate yes! As a Charleston native who's worked with Short Court, a hometown favorite, this partnership alongside ANGEL'S ENVY felt like a natural fit. Seeing the community come together around pickleball, embrace the Daycap, and celebrate with friends in style — all while enjoying thoughtfully crafted bourbon cocktails like the Peach Smash— was the perfect way to kick off the summer."
As part of the launch, ANGEL'S ENVY introduced a limited-edition pickleball capsule collection in partnership with Short Court, the Charleston-based pickleball apparel and equipment brand known for blending classic tennis aesthetics with a modern twist. The co-branded paddles and hats were designed for both on and off the court and are now available at ANGEL'S ENVY Distillery and online via shortcourtsports.com.
"At Short Court, we've always embraced a 'play, then après' attitude, and we love Angel's Envy for their spirited take on our new favorite summer ritual: the Daycap, best enjoyed with a courtside Peach Smash cocktail," says Short Court co-founder Neil Thomson.
"We're excited to partner with Short Court and our brand partner Venita Aspen to bring the Daycap occasion to life," said Gigi DaDan, General Manager of ANGEL'S ENVY. "Introducing the Daycap to consumers across the country allows us to celebrate that earned moment to relax and enjoy a well-crafted drink - an invitation to cap off the day and kick off the night. Through this partnership, we're celebrating the joy of unwinding with a premium experience that feels well deserved."
ANGEL'S ENVY will continue to bring Daycap moments to life in select cities, including:
ANGEL'S ENVY Peach Smash Daycap Takeovers in Louisville: Consumers can experience Daycap at Goodbounce Pickleball Yard's waterfront venue, as well as at Five Iron Golf, Bar Vetti, and Galaxie in Louisville.
Craft Your Daycap: The ANGEL'S ENVY Distillery will offer a 90-minute Peach Smash cocktail class, bookable through the ANGEL'S ENVY website.
Charleston Sampling Event: ANGEL'S ENVY will host a Daycap-themed experience in Charleston, SC in the fall to celebrate the occasion and the merch collaboration.
Follow @angelsenvy and @shortcourtsports on Instagram for updates throughout the summer.
About ANGEL'S ENVYANGEL'S ENVY is a global brand that produces finished whiskeys at their Louisville, Kentucky-based distillery. Founded in 2010, ANGEL'S ENVY was among the first American whiskey producers to employ a secondary finishing process broadly across its portfolio. Today, each of its award-winning whiskeys are finished in hand-selected barrels to add a distinct layer of flavor and complexity, and the ANGEL'S ENVY team continues to produce several highly acclaimed core offerings – a Kentucky Straight Bourbon Finished in Port Wine Barrels, a Rye Whiskey Finished in Caribbean Rum Casks, and a Kentucky Straight Bourbon Finished in a blend of Hungarian, Chinkapin, and French Oak Barrels – as well as a variety of innovative, special releases.
About Short CourtWith performance-based, design-minded gear and apparel, Short Court elevates the pickleball lifestyle through heritage aesthetics and on-the-court quality. Based in Charleston, SC, the brand was founded by two racquet sport enthusiasts turned pickleball fanatics. www.shortcourtsports.com @shortcourtsports
Media Contact: Angelsenvy@nikecomm.com
About Venita Aspen
Venita Aspen is a Charleston native. Her journey has afforded her hands on experience in the fashion, modeling and creative sectors. Her open minded approach to life has allowed her a vast array of experiences, while her infectious personality has won her many friends and connections in the Charleston area and beyond.
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SOURCE ANGEL'S ENVY
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