All-conquering Chelsea women's team names D Louise as first jewellery partner
The high-profile team has just finished the domestic season unbeaten while winning all three domestic trophies and the tie-up will be a perfect platform to 'bring the brand's purposeful, tarnish-free pieces to fans and players alike'.
Created to be worn 'through work, travel and exercise' and made from durable, waterproof materials built to be resilient, we're told the jewellery is 'timeless and designed for life'.
From the 2025/26 season, fans will be able to purchase unique co-branded jewellery and attend watch parties co-hosted to support women's sport this summer.
Players will also wear lines from its range on arrival at matches next season at its home ground Stamford Bridge, and at the Player of the Year Awards.
'More than a collaboration, the partnership is a meeting of shared values with strength and purpose defining both D Louise and Chelsea Women, on and off the pitch. A symbol of stability, movement and staying in the game, the jewellery… will represent both brands' commitment to purpose and perseverance,' the retailer said.
Olivia Jenkins, founder of D Louise, added: 'This partnership means so much to me personally. [The brand] was created in memory of my mum, as a way to turn pain into purpose and create something strong, lasting, and full of meaning. To now align with Chelsea FC Women, a team that embodies that same resilience and heart, feels incredibly powerful. We're not just creating jewellery, we're telling a story of strength, of showing up, and staying in the game, no matter what life throws at you.'
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