Timex to launch Wednesday collaboration in India
Timex is set to launch its latest global collaboration in India with a special-edition watch collection inspired by the Netflix series 'Wednesday' and its central character, Wednesday Addams. Designed to engage fans of the franchise in India, Timex x Wednesday collection reimagines two of the brand's signature silhouettes, the retro-style T80 and the Timex Weekender, through a gothic lens shaped by Wednesday's distinctive aesthetic.
The India launch of this collection marks a continued expansion of Timex's cultural collaborations, with this edition appealing to fans of dark academia, alternative style, and unconventional design, Timex announced in a press release. The watches feature references to Nevermore Academy, monochromatic colour palettes, and Timex's signature Indiglo® backlight.
The collection aims to balance nostalgia with modern storytelling, drawing on Timex's history of watchmaking while aligning with contemporary cultural narratives. Timex x Wednesday' is not positioned merely as a fashion collaboration but as a commentary on individuality and expression in design, the brand asserted.
With the second season of Wednesday continuing to expand the show's global reach, the collection taps into a growing audience of viewers and wearers seeking items that reflect character and personal identity, according to Timex. The collaborative collection will retail in India on Timex's e-commerce store and will be priced between Rs 9,495 and Rs 12,995.
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