Lemonade Continues U.S. Expansion With Launch of Car Insurance in Indiana
As laid out in recent quarterly results and at Investor Day, Lemonade Car is a key growth driver in the company's strategy. Q1 2025 marked the first quarter where Car's sequential in-force premium (IFP) growth outpaced the rest of Lemonade's book—underscoring its accelerating momentum.
Following the recent launch in Colorado, Indiana is the next step in a series of state rollouts planned for 2025. With this addition, Lemonade Car is now available in states representing approximately 42% of the U.S. car insurance market. Hoosiers spend an estimated $5 billion annually on car insurance, and Lemonade's existing customers in the state already account for hundreds of millions in annual premiums—making Indiana a natural fit for the company's expanding car product.
'Car insurance hasn't kept up with how people actually drive today,' said Daniel Schreiber, co-founder and CEO at Lemonade. 'With Lemonade Car, we're using tech to change that—making coverage fairer, simpler, and smarter. Expanding into Indiana is both a strategic milestone and a natural next step for us. With our full suite of products now available in the state, we can offer bundled pricing and smart insurance tailored for tech-savvy Hoosiers.'
To explore more insights on how Gen Z is reshaping driving habits—and what that means for modern car insurance—check out Lemonade's research: ' The Gen Z Driving Shift You Didn't See Coming.'
Lemonade also created a guide to help drivers navigate their insurance options, breaking down what's required and what's recommended when hitting the road in the Hoosier State. You can check it out here or get started with a quote in minutes at lemonade.com/car.
About Lemonade
Lemonade offers renters, homeowners, car, pet, and life insurance. Powered by artificial intelligence and driven by social impact, Lemonade replaces brokers and bureaucracy with bots and machine learning—delivering zero paperwork and instant everything. A Certified B-Corp, Lemonade donates unused premiums to nonprofits selected by its community, as part of its annual Giveback program. Lemonade is available in the United States, Germany, the Netherlands, France, and the UK, and continues to expand globally.
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