Airbnb Kicks Off New Lollapalooza Experiences, From Private Sets to Backstage Tours
After launching Airbnb Experiences and Services and collaborating with artists like Chance the Rapper and Cherry Glazerr in May, Airbnb is giving music fans another chance to get closer to their favorite artists' music this summer. The travel brand has teamed up with Live Nation to bring its Experiences to Lollapalooza for the first time. That includes all of Lollapalooza's locations, including Berlin, Chicago, São Paulo, and Mumbai.
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Airbnb says that guests can book everything from daily Lollapalooza-based Experiences (think: private performances) and even access to Airbnb's Lollapalooza lounge on-site. In Berlin, Lollapalooza attendees could book an Airbnb Experience with the performance artist BUNT to see a private DJ set. For now, the brand hasn't revealed its Chicago-based Lollapalooza Experiences.
'Fans are traveling the world to see the artists they love, and festivals like Lollapalooza are leading that demand,' says Michael Rapino, CEO and president of Live Nation Entertainment, in a statement. 'Partnering with Airbnb helps us make those trips even more memorable for fans, connecting them to the culture and community around the music that makes each festival unforgettable.'
According to Airbnb, 75 percent of Lollapalooza attendees in Berlin don't live in town, and 50 percent of festivalgoers in Chicago are visiting from another city.
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'The great thing about Lollapalooza and working with artists is it's another way to step into the culture of a city rather than the traditional — you know, double-decker bus tour, that idea of looking at things and seeing nothing,' Airbnb co-founder and CEO Brian Chesky tells Rolling Stone.
Continued Chesky, 'We just want to do things that are cool. We want to do things that are different. We want to do things that are interesting. We're not giving a ton of experiences to start because we want to really work with Lollapalooza and make sure we do something really thoughtful. But I think this is the beginning of something. I imagine 10 years from now you'll be able to go to cities all over the world, and you're going to be able to have these incredible experiences. There could be this entire economy built around music experiences. Why would that not be possible?'
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Chesky also says that Airbnb could become an 'income source for musicians. You can sell music. You could go on tour. You can also share experiences, and isn't that what life is ultimately about? So I think this is, for us, the beginning of the next chapter with Airbnb.'
This year's lineup for Lollapalooza in Chicago includes headliners like Olivia Rodrigo, Tyler, the Creator, and Sabrina Carpenter. Last-minute Lollapalooza tickets are still available before the four-day fest kicks off on July 31.
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