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New whiskey tasting room coming to NuLu in 2025. Here's where to find it

New whiskey tasting room coming to NuLu in 2025. Here's where to find it

Yahoo03-06-2025
A new whiskey tasting room will open later this year in NuLu.
The WhistlePig PiggyBank is expected to open in late August at 403 E. Market St., which marks the Vermont-based whiskey maker WhistlePig's first Kentucky location. The whiskey maker plans to offer by-appointment-only tasting experiences with different tiers of tastings as well as custom cocktails and retail merchandise.
"We're super excited to come down and be a part of the (Kentucky) Bourbon Trail," Meghan Ireland, chief blender at WhistlePig, told The Courier Journal. "We've launched our first bourbon in 2022 ... and its price category right now really has allowed us to reach a whole new set of consumers."
WhistlePig, which was founded in 2007 at an old 1800s farmstead in Vermont, started as a rye whiskey company.
"We like to call it, bringing rye whiskey back to the U.S., but have since really started to grow into other branches of whiskey, including single malt and bourbon, which is part of the reason we're coming down here to the heart of American whiskey," Ireland said.
More: Here are 23 food, drink, music and art festivals you can attend this summer in Louisville
While the space is currently a construction zone, WhistlePig is ready to bring its vision to life.
Upon entering the space, which was once a bank and has been repurposed into a tasting room, visitors will see a host stand and a set of stairs leading up to the mezzanine level private tasting room. On the other side of the space, guests will be greeted by a grand bar where they can sip cocktails.
Additionally, the space will feature an outdoor patio for guests to lounge that boasts a "fire pit vibe." There will also be an area where people can buy bottles and wearable merchandise as well as take advantage of photo opportunities.
The space will lean deeply into the bank theme throughout. WhistlePig will use the old bank vault to display its "vault" of products including, "super-archived offerings, really rare whiskeys," Lexi Kuerschner, marketing lead for WhistlePig said.
More: When is National Bourbon Week? Here are 5 things to know and do to celebrate this year
"We got super excited around the idea of the vault, that is something we have been calling our high end and collectible whiskeys for the past two or three years," Ireland said. "We saw this bank come up (for sale) with the vault, and we were like, that's spot on."
In addition to the vault, the bank theme will be noticeable at the bar where guests can watch the bartender create a "bank shot," which is a drink that will travel through a bank deposit tube to the guest at the bar.
"There's really going to be something for everyone," said Kuerschner. "It's really going to be a unique spirit experience in the sense that you'll be able to taste our entire portfolio in one place, which you cannot get anywhere else."
Contact business reporter Olivia Evans at oevans@courier-journal.com or on X, the platform formerly known as Twitter at @oliviamevans_.
This story was updated to add a gallery.
This article originally appeared on Louisville Courier Journal: WhistlePig to open new whiskey tasting room in NuLu in 2025
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Market to Surpass $250 Billion by 2030, Driven by Virtual Consultations, Government Investment, and Emerging AI- and IoT-Powered Care Platforms
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Market to Surpass $250 Billion by 2030, Driven by Virtual Consultations, Government Investment, and Emerging AI- and IoT-Powered Care Platforms

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Trump Baby Accounts Could Create Generation of Millionaire Retirees
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Top 15 Leaders in Global Location Based Entertainment Market Quadrant
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The Location Based Entertainment Market Companies Quadrant offers a profound industry analysis, spotlighting top global players and emerging trends in location-based entertainment. This sector thrives in venues like amusement parks and game arcades, fueled by VR, AR, and MR technologies for immersive experiences. Factors such as increased consumer leisure spending and experiential marketing are driving market growth, with North America leading at a projected 35.3% market share by 2024. Key players like Google, Meta, and Microsoft are innovating through strategic partnerships and advanced technologies, shaping the market's future landscape. Dublin, July 30, 2025 (GLOBE NEWSWIRE) -- The "Location-based Entertainment - Company Evaluation Report" has been added to Location Based Entertainment Market Companies Quadrant is a comprehensive industry analysis that provides valuable insights into the global market for Location Based Entertainment Market. This quadrant offers a detailed evaluation of key market players, technological advancements, product innovations, and emerging trends shaping the industry. Over 100 companies were evaluated, of which the Top 15 Location Based Entertainment Market companies were categorized and recognized as the quadrant growth of the location-based entertainment market is driven by rising demand for immersive experiences and advancements in technologies like virtual reality (VR), augmented reality (AR), and mixed reality (MR). These innovations have enabled more interactive and engaging attractions. Additional factors include higher consumer spending on leisure, growing tourism, and increased interest in unique, multisensory experiences that combine entertainment, education, and social interaction. The market also benefits from trends such as experiential marketing, widespread mobile device use, social media influence, and the diversification of attraction types catering to a broader location-based entertainment market is segmented by region into North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America. North America is expected to hold the largest market share of 35.3% in 2024, driven by early adoption of immersive technologies and the strong presence of key players like Google, Meta, Nvidia, Unity Technologies, and Microsoft. Europe and the Middle East & Africa are in the maturity phase, showing slower growth due to early investments in the sector. Asia Pacific is projected to grow at the highest CAGR of 27.5% during the forecast period, led by government initiatives and rapid adoption of immersive technologies in countries like India, China, Japan, and Singapore. India is expected to emerge as the region's largest market, supported by digital transformation and expanding use of AR, VR, and 360 Quadrant maps the Location Based Entertainment Market companies based on criteria such as revenue, geographic presence, growth strategies, investments, and sales strategies for the market presence of the Location Based Entertainment Market quadrant. The top criteria for product footprint evaluation included By Type (Systems, software, services.), By Venue (Amusement parks, theme parks, arcades, other venues.) By Applications (Gaming, immersive rides, cinematic experiences.)Key Players:The report covers the profiles of major market players, such as Google (US), Meta (US), Microsoft (US), Nvidia (US), Unity Technologies (US), Sony Interactive Entertainment (US), Samsung (South Korea), Barco Electronic Systems (Belgium), Panasonic (Japan), Huawei Technologies (China), HQ Software (Estonia), HTC Vive (Taiwan), Niantic Inc. (US), Vicon Motion Systems (UK), Optitrack (US), Springboard VR (US), 4Experience (Poland), Hologate (Germany), Ultraleap (UK), Magic Leap (US), Shape Immersive (Canada), Camon (Argentina), KatVR (US), Virtuix (US), and Pico XR (US), Illumix (US), and SandboxVR (US). These companies have adopted various strategies, such as acquisitions, business expansions, product launches, product enhancements, partnerships, agreements, and collaborations, to cater to the growing demand for location-based entertainment worldwide and strengthen their market position. These strategies have also been tracked and mentioned in the is a leading force in the location-based entertainment market, standing out due to its comprehensive product range and strategic market leadership. With innovative offerings such as the HoloLens 2 and Mesh platforms, Microsoft has significantly contributed to the field of mixed reality. Its strategic partnerships, notably with AT&T, highlight its commitment to enhancing immersive experiences and broadening its consumer reach. The company's robust market share is supported by a focus on delivering cutting-edge solutions that integrate seamlessly with existing digital position in the location-based entertainment market is reinforced by its significant investment in VR technologies, exemplified by the Meta Quest series. This line provides consumers with advanced mixed reality capabilities, strengthening Meta's foothold in this competitive market. By leveraging its vast product portfolio, Meta continuously upgrades its offerings to stay ahead in the innovation curve. The company's strategic focus on enhancing user experiences positions it as a key player in shaping the future of immersive maintains a strong presence in the market, driven by its advancements in augmented reality technologies and strategic collaborations. By extending its partnership with the Singapore Tourism Board, Google has facilitated the integration of AR experiences directly onto Google Maps, enhancing user interactions. Google's extensive product portfolio and global reach underscore its strategic initiatives to harness emerging technologies, thereby strengthening its market position and enhancing its competitive Topics Covered: 1 Introduction1.1 Market Definition1.2 Inclusions and Exclusions1.3 Stakeholders2 Executive Summary3 Market Overview and Industry Trends3.1 Introduction3.2 Market Dynamics3.2.1 Drivers3.2.1.1 Rising Consumer Spending Power3.2.1.2 Advancements in VR and AR Technologies3.2.1.3 Integration of Artificial Intelligence (AI) and Machine Learning (ML) Technologies3.2.1.4 Rising Demand for Social and Shared Experiences3.2.2 Restraints3.2.2.1 Limited Scalability of Location-based Entertainment Business3.2.2.2 High Upfront Cost3.2.2.3 Impact of Wealth Dependency3.2.3 Opportunities3.2.3.1 Increase in Live Events and Performances3.2.3.2 Rising Popularity of Wearables Such as Fitness Trackers and Smartwatches3.2.3.3 Collaboration with Brands & Events3.2.4 Challenges3.2.4.1 Regulatory Requirements at Local, State, and Federal Levels3.2.4.2 Rapid Pace of Technological Change3.2.4.3 Limited Appeal3.3 Brief History of Location-based Entertainment3.4 Ecosystem Analysis3.5 Technology Analysis3.5.1 Key Technologies3.5.1.1 Virtual Reality3.5.1.2 Augmented Reality3.5.1.3 Projection Mapping3.5.2 Complementary Technologies3.5.2.1 Artificial Intelligence (AI)/Machine Learning (ML)3.5.2.2 Internet of Things (IoT)3.5.2.3 5G3.5.3 Adjacent Technologies3.5.3.1 Wearable Devices3.5.3.2 Cloud Computing3.6 Patent Analysis3.7 Porter's Five Forces Analysis3.8 Trends/Disruptions Impacting Customer Business3.9 Key Conferences and Events, 2025-20263.10 Technology Roadmap for Location-based Entertainment Market3.11 Best Practices in Location-based Entertainment Market3.11.1 Seamless Integration of Technology3.11.2 Personalization of Experiences3.11.3 Focus on Hygiene and Safety3.11.4 Scalability of Infrastructure3.12 Current and Emerging Business Models3.12.1 Pay-Per-Experience Model3.12.2 Subscription Model3.12.3 Partnership & Licensing Model3.12.4 Freemium Model3.12.5 Data Monetization3.13 Location-based Entertainment Market: Tools, Frameworks, and Techniques3.14 Impact of Generative AI on Location-based Entertainment Market3.14.1 Top Use Cases and Market Potential3.14.2 Best Practices3.14.2.1 Hospitality & Tourism3.14.2.2 Retail & Shopping Malls3.14.2.3 Sports & Live Entertainment3.14.3 Case Studies of Generative AI Implementation3.14.3.1 AI-Powered Virtual Tour Guide Enhancing Visitor Engagement3.14.3.2 Smart AI Concierge Improving Guest Satisfaction in Theme Parks3.14.3.3 AI-Generated Gamified Retail Experience Boosting Foot Traffic in Shopping Malls3.14.4 Client Readiness and Impact Assessment3.14.4.1 Client A: Powered Personalized Storytelling3.14.4.2 Client B: Intelligent Virtual Assistants & Concierges3.14.4.3 Client C: AI-Driven Gamification & Interactive Experiences4 Competitive Landscape4.1 Introduction4.2 Key Player Strategies/Right to Win,4.3 Revenue Analysis4.4 Market Share Analysis4.5 Market Ranking Analysis4.6 Company Evaluation Matrix: Key Players, 20244.7 Company Evaluation Matrix: Startups/SMEs, 20244.8 Competitive Scenario and Trends4.9 Brand/Product Comparison Analysis4.10 Company Valuation and Financial Metrics of Key Location-based Entertainment Market ProvidersCompany Profiles Major Players Microsoft Google Meta Unity Technologies Nvidia Sony Interactive Entertainment Samsung Barco Electronic Systems Panasonic Other Players HQ Software HTC Vive Niantic Inc. Vicon Motion Systems Optitrack Startups/SMEs Springboardvr 4Experience Hologate Ultraleap Magic Leap Shape Immersive Camon Katvr Virtuix Pico Illumix Sandbox VR For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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