Amazon just announced Prime Day 2025. These are the dates and best early deals

CNN

17-06-2025

Our readers' favorite early Amazon Prime Day deals
Apple iPad (11th Gen): $349 $299
Weber 12-Inch 3-Sided Grill Brush: $16 $12
Yeti Tundra 35 Cooler: $275 $220
Philips Sonicare 4100 Electric Toothbrush: $50 $35 with on-page coupon
Neutrogena Hydro Boost Hyaluronic Acid Serum: $27 $20 Amazon has officially announced the dates for its upcoming Prime Day sale. The mega-retailer is officially entering its second decade of hosting the annual summer sale event and is using the milestone as an opportunity to introduce some changes, so there are plenty of new tidbits to unpack.
This year, Prime Day starts on Tuesday, July 8. However, Amazon is mixing it up from previous years by running the event for four full days — all the way through Friday, July 11. That's twice the typical 48 hours, meaning double the opportunities to save. This marks the first major change to the duration of the summer Prime Day festivities since back in 2017 when the third-ever sale changed from one day to two days.
Featured early Prime Day dealApple AirTag: $29 $25
Every summer travel routine needs an AirTag for peace of mind. Amazon just took $4 off the usual price tag to make the essential a little more affordable.
While the dates are shifting, the deals are not. Prime Day is going to mean markdowns on items in just about every product category that Amazon sells. That includes the usual suspects like consumer electronics, home goods, kitchen appliances, televisions and so much more. I'm also expecting to see a focus on seasonal products for the summer, with deeper deals on fans, camping must-haves, grills, patio furniture and other outdoor essentials.
The deals team here at CNN Underscored, including myself and fellow savvy shoppers Jacqueline Saguin and Elena Matarazzo, is dialed in to helping you save 365 days a year. We shift into overdrive during larger events like Prime Day, combing through the web to find the very best of the best price cuts.
For this summer's sale, we'll be extending our expertise to the rest of our staff, helping tech aficionados, beauty experts, fashion maestros and other editors cover their preferred verticals. So, you won't just be hearing from me; you'll be able to shop curated guides written by experts. After all, we're constantly reviewing and testing the latest tech, beauty and home goods, and that hands-on experience means we can recommend products we've used ourselves.
Just because the upcoming Prime Day sale is a couple of weeks away doesn't mean you have to wait to save. Ahead of time, I'm tracking some notable Amazon deals that are at some of the best prices of the year and worth shopping now to beat the rush.
Apple AirPods Pro 2 With USB-C
Ahead of Prime Day, Apple's newest AirPods Pro 2 are down to the best price to date. Given they are already $79 off, I doubt these will drop any lower during the actual four-day event. These earbuds have been selling out over the past few savings events, so now is your chance to lock in the all-time low and beat the rush before what happened over Memorial Day weekend repeats itself and they go out of stock.Read our review
Ego Power+ Self-Propelled Electric Lawn Mower LM2135SP
At nearly 50% off, this electric lawn mower is your best bet for taming your yard this summer. Alongside the Power+ mower, you'll also get a charger and two batteries for an extended run time. This offer is a new Amazon all-time low and likely won't drop any further over actual Prime Day — that is, if it's still in stock by July. Read our review
Yeti Tundra 35 Cooler in Wild Vine Red
This wine-colored cooler is slightly smaller than our pick for the best Yeti cooler but is every bit as capable otherwise. It can hold up to 20 cans of your favorite beverages and keeps things cool with its PermaFrost Insulation. This model rarely goes below retail, and now it's over $50 off.
Apple iPad (11th Gen)
Apple just updated its most affordable iPad with this 11th-generation model, and it immediately climbed to the top of our list for the best iPad. Now it's at its best price yet with this $50 discount. This is another safe bet to score ahead of time, as there's hardly any chance a deal this good will be beaten over Prime Day. Read our review
Shark FlexBreeze Pro Mist Fan
The very first price cut on this unique fan just went live at Amazon. It'll keep you cool this summer with the usual blowing features you'd expect from a fan, just with some added tech that can spray a cooling mist over you on those especially hot days.
Sunnyglade 9-Foot Patio Umbrella
Give your summer guests some shade for all the future picnics from now through Labor Day with this massive outdoor umbrella. Its 9-foot diameter provides plenty of shade and is now up to $21 off its usual price tag.
Worx Cordless Electric String Trimmer and Edger
Even if you're not ready to make the switch to an electric lawn mower, your toolshed at least deserves an energy-efficient string trimmer. This model is $20 off and lands at the lowest price of the year with a battery and charger included in the box.
Apple AirTag
I recommended my father take one of these with him on a recent trip, and he appreciated the extra peace of mind it offered in case his luggage got lost on the flight. This spring Apple AirTag deal comes close to the best price I've tracked and arrives just in time for anyone else looking to bring the same reassurance to their upcoming travels.Read our review
Philips Sonicare 4100 Electric Toothbrush
Save an extra $5 on our pick for the best electric toothbrush when you clip the on-page coupon. It's within $5 of the all-time low and is the second-best price to date. Read our review
Coleman RoadTrip 285 Portable Propane Grill
Whether you're planning to take this with you camping or tailgating, or you just want a compact grill for the patio that folds away when not in use, the Coleman RoadTrip 285 offers a large cooking surface and the flexibility to switch between different grates. Plus, with 285 square inches of grilling space, you can easily tackle a large-scale picnic.
Dyson V8 Plus Cordless Vacuum Cleaner
Many of our editors at CNN Underscored fawn over their Dysons, including me. Now this affordable V8 Plus model is down to within $20 of its best price this year. It may drop back to the all-time low come Prime Day, but if you need a vacuum sooner, this is still at the top of my recommendation list.
Apple 13-Inch MacBook Air M4
This $150 discount on the newest MacBook Air is one of the best I've tracked since it launched earlier this spring. I expect Prime Day will offer a slightly better deal but likely just on a specific color. These price cuts apply across the board, so you aren't left compromising on the design. Read our review
Neutrogena Hydro Boost Hyaluronic Acid Serum
My fellow deals editor Jacqueline Saguin recently wrote home about how much she loved Neutrogena's Hydro Boost serum. She found it to be deeply hydrating, lightweight and gentle on her sensitive, eczema-prone skin. It's now an even better buy at $7 off the usual price tag.
Beats Powerbeats Pro 2 Wireless Bluetooth Earbuds
When our senior tech editor Mike Andronico got his hands on these new buds, he noted that all the improvements 'add up to some of the best workout headphones [he's] tested.' I was eager to check them out for myself after that, and today's $50 discount to an all-time low makes it an even easier recommendation to take. Read our review
Bissell Little Green Max Pet Carpet and Upholstery Cleaner
Our pick for the best vacuum for pet messes, the Little Green Max is seeing a rare $25 discount ahead of Prime Day. It's a more powerful version of the internet's favorite carpet cleaner and combines the original's smaller size with extra power for intense cleanup of pet messes. Plus, a longer hose and cord give you more wiggle room in tough-to-reach areas, and the stain tool can help scrub out the worst spots easily. Read our review
Weber 12-Inch 3-Sided Grill Brush
Before friends and family come over for a barbecue on July 4th, make sure to clean off the grill with this three-sided grill brush. This official Weber grilling accessory is now down to its best price of the year at 23% off.
Apple Watch Series 10
If you're serious about living a healthier life, wearing an Apple Watch is a great first step to monitor progress. Whether you're like me and training for a marathon or just want to keep tabs on whether you're getting enough sleep or taking enough steps, it can track all kinds of essential health stats to help inform your goals. Read our review
Traeger Grills Pro 22 Electric Wood Pellet Grill and Smoker
Traeger has a pretty devoted following because of its efficient wood pellet setup, and now you can see why for far less. This model has received an over $160 discount for spring, and on top of just grilling, it can also smoke, bake, braise and roast.
Shark AV2820AE PowerDetect Self-Empty Robot Vacuum
The early Prime Day deals on this robot vacuum are some of the best I've ever seen. On top of just being a whopping 56% off, it also features a 60-day capacity and autonomous tech to cross sweeping off your chore list for good. This is a new all-time low that won't be beaten by Prime Day.
Apple AirPods 4
Apple's latest entry-level earbuds are down to the Amazon all-time low ahead of Prime Day. I doubt Amazon will drop these any lower than this $30-off sale price, and even if it does, it won't be that much lower than the existing offer. Read our review Prime Day may be an Amazon event, but that doesn't mean it will be the only retailer to get in on the savings. In recent years, Best Buy, Target and Walmart have all launched competing events to give Amazon's summer event a run for its money. We're expecting much of the same for the upcoming 2025 sale.
It entirely depends on what you're shopping for! There's sure to be plenty of overlap between the retailers, but it's likely the online storefronts will all fight to offer the best price cuts. Amazon will be setting the pace, of course, but anticipate other major stores dishing out deep discounts of their own. Luckily, you can leave it to us at CNN Underscored to scour the internet and report back so you're not left checking everything yourself.
First things first: Make sure you have an Amazon Prime membership. You can sign up for a free 30-day trial, after which your membership will cost $15 per month or $139 per year. In addition to fast, free two-day shipping, you'll have access to Prime Video, ad-free music streaming, unlimited photo storage and unlimited Prime Reading. Many of Prime Day's best deals, including Lightning Deals (we'll get to those in a second), are only available to Prime members.
Once your membership is all squared away, you should take some time to ensure your payment methods, including 1-Click settings and default delivery, are up to date so that you can snag your desired deals in a timely fashion.
Additionally, Prime members can set up deal alert notifications related to their recent Amazon searches and recently viewed items on the Amazon app between now and the event. Once Prime Day begins, members will receive push notifications on any available deals.
Finally, be sure to follow CNN Underscored on Facebook, Instagram and TikTok; sign up for our newsletters, including our deals-specific newsletter; and check our site often. On Amazon Prime Day — and every other day of the year — we'll be highlighting the best deals around the clock that you won't want to miss.
Our deals team has been covering deals for decades and has plenty of experience saving our readers money. We do everything we can to help you get the best bang for your buck. Being an advocate for buyers is what our senior deals editor, Rikka Altland, is all about, and that ensures we're only recommending the best prices on the best products.