Where "Love Island" is making the biggest splash
Why it matters: America's fascination with the Peacock reality series is undeniable after its breakout sixth season.
By the numbers: Average daily Roku searches in the U.S. for this season have increased by 81% from Week 1 to Week 5 of the show.
39% of this season's audience are new viewers of the "Love Island" franchise, per NBC Universal.
The metro areas with the highest concentration of "Love Island USA" searches on Roku are:
San Diego
Honolulu
Fresno, California
New York
Los Angeles
Bakersfield, California
Austin, Texas
Miami
Sacramento, California
Santa Barbara, California
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