Taiwan Launches ‘Go Healthy 2025' Campaign In Malaysia To Boost Regional Wellness Innovation
KUALA LUMPUR, July 22 (Bernama) -- Taiwan is driving regional wellness innovation through its latest initiative, the '2025 Go Healthy with Taiwan' campaign, launched in Malaysia to promote healthier living through technology, fitness, and medical advancements.
Led by the Taiwan International Trade Administration (TITA) and implemented by the Taiwan External Trade Development Council (TAITRA), the campaign invites proposals focused on three key sectors—fitness and sports technology, cycling, and smart healthcare.
The initiative has already attracted strong interest from Malaysian fitness groups, universities, and medical suppliers, with stakeholders encouraged to submit their proposals by Aug 14, 2025 via the official campaign website at https://gohealthy.taiwanexcellence.org.
In a statement today, Taiwan Excellence said winners will be awarded three cash prizes of USD30,000 for the most innovative and impactful proposals, while the top six teams will also be invited to Taiwan for an exclusive 'Go Healthy Tour'.
'The tour offers an immersive experience including live demonstrations, site visits to leading Taiwanese health tech companies, and valuable networking sessions, ' read the statement.
In the area of fitness and sports technology, the campaign highlights AI-powered training systems and smart workout equipment designed to boost both personal and public health.
The cycling component showcases Taiwan's global leadership in high-performance bicycle manufacturing and its commitment to developing sustainable urban cycling infrastructure.
Meanwhile, the smart healthcare segment promotes Taiwan's capabilities in advanced medical diagnostics, telemedicine, and wearable health technologies that are transforming care delivery.
According to Taiwan Excellence, submissions will be evaluated based on their potential health impact, the integration of Taiwanese solutions, innovation, and overall feasibility.
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