AFF sign up Hyundai as their new title sponsor

The Star

26-05-2025

The AFF Cup will now be known as the Asean Hyundai Cup following the announcement of new title sponsor Hyundai Motor. Credit - SPORTFIVE PETALING JAYA: The Asean Football Federation (AFF) have announced a new title sponsor to Southeast Asia's premier football competition as they introduce the Asean Hyundai Cup (AFF Cup). "We are honoured to welcome Hyundai, a global leader in mobility and innovation and a steadfast supporter of football as the title partner of the Asean Cup," said AFF president Khiev Sameth. "Hyundai's legacy of excellence and its unwavering commitment to the global football community align perfectly with AFF's mission to drive the growth and development of football across Southeast Asia. "It embodies the highest aspirations of our region's players, fans and nations," he said. President of Hyundai Motor Asia Pacific, Sunny Kim, said football is a platform that unites and empowers communities. "With over 26 years of global partnerships, we see Asean as a region where football's spirit thrives. This sponsorship aligns with our vision of 'Progress for Humanity' by supporting education, inclusion, and sustainable growth," he said. They will also be the sponsor for three other major tournaments, namely the Asean Club Championship, Asean Women's Championship, and Asean U-23 Championship. With the most recent edition of the AFF Cup ending in January with Vietnam taking their third title, the next edition will be taking place in 2026. Malaysia have only won the tournament once in 2010, while Thailand have the most titles at seven (1996, 2000, 2002, 2014, 2016, 2020, 2022).