Caitlin Clark's first signature sneaker could be worth nine figures, says expert
Caitlin Clark is one of the most well-known figures in women's basketball. Due to her popularity, many brands want to work with her. Her fame helped her sell her signature shoes. Industry insiders estimate that her first signature sneakers could be worth up to $150 million.
Earlier this year, she signed a contract with Nike. Now, fans are waiting for her first signature shoe to be released, which will likely come out in 2026.
Caitlin Clark's $150M sneaker hype grows ahead of 2026 signature shoe launch
Days after being chosen by the Indiana Fever as the first overall pick, WNBA player Caitlin Clark signed an eight-year, $28 million contract with Nike in April 2024. Since then, a lot of Clark-branded jerseys, hoodies, T-shirts, and hats have been sold by Nike. However, her official signature shoe is still expected to launch next year.
Recently, Nike dropped a special "Caitlin Clark" edition of the Kobe V Protro. The shoe, featuring midnight navy, bright crimson, and university gold colors, sold out within minutes after its release.
These Clark-themed sneakers have now flooded resale platforms and are being listed for nearly $400 on sites like eBay. Sneaker expert and journalist Nick DePaula talked about this on a recent episode of Front Office Sports Today. He said:
'I think when Caitlin's shoe comes out it can be a $150 million business… It could become a top five signature franchise across basketball.'
Given that Nike normally takes two years to create signature models, Caitlin Clark's signature shoe is anticipated to debut in the spring of next year. Nick DePaula further claimed that the company is taking its time and being methodical in the process. He said: 'They want to get it right.'
At the moment, the WNBA legend is sporting custom Kobe exclusives during games. However, excitement around her signature line continues to build.
Her special edition Nike Kobe V Protro sold out in minutes. The sneaker came in a range of colours, such as midnight navy, vivid crimson, and university gold.
Also read:
Jalen Brunson raises eyebrows with unexpected take on New York Knicks' coaching situation
Meanwhile, the success of her sneakers might help other female athletes as well. It would be a big step for women's sports. Hence, it's safe to say that Caitlin Clark is not just a star on the court — she is a star in the sneaker world, too.
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