Exclusive: Trump-y IRA ad push targets six GOP senators
Why it matters: The $1.5 million buy — details of which were shared exclusively with Axios — expands the new coalition Built for America's Trump-focused campaign to defend the IRA on MAGA grounds.
Hundreds of billions of dollars worth of incentives are at stake in the Capitol Hill budget fight — and the outcome will steer the pace of low-carbon energy deployment for years.
Driving the news: The group hopes to sway GOP Sens. Todd Young (Ind.), Dave McCormick (Pa.), Jerry Moran (Kan.), John Cornyn (Texas), Finance Chairman Mike Crapo (Idaho), and Thom Tillis (N.C.).
The ads tailored to each state say "Trump country is booming" and tout manufacturing and thousands of jobs, then urge the senators to "keep what works."
They're running on outlets like Fox, Newsmax, Truth Social, conservative talk radio, state newspapers and more.
State of play: The tax-writing Senate Finance Committee released its proposal Monday.
It's softer than the House GOP plan for several technologies, including geothermal and CO2 capture. But it would still greatly restrict IRA credits overall.
Built for America sees the Senate bill as a step forward, but with more work to be done. And tough negotiations loom with the House.
Tillis told reporters he's generally satisfied with the text.
Catch up quick: Built for America launched this month with a $2 million, Trump-focused buy that's similarly focused on conservative media.
It's not disclosing donors, but backers include players in nuclear, carbon capture, hydrogen, critical minerals, storage and more, it said.
The executive director is Mitch Carmichael, a Republican who previously served as West Virginia's lieutenant governor and economic development secretary.
Friction point: Another new ad aimed at Trump and lawmakers says that "President Trump has China on the ropes" as manufacturing comes home. "Now, let's finish the job," it says.
Zoom out: It's part of wider ad and lobbying campaigns to thwart the House-passed plan.
What we're watching: Carmichael is in D.C. Tuesday for meetings with high-level Trump 2.0 officials.
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