Pure Sunfarms Rolls Out New Windowed Packaging
'This isn't simply a packaging update. It's a shift in how we think about cannabis quality,' says Orville Bovenschen, President of Village Farms Canadian Cannabis. 'The plant is so much more than THC, but consumers have been asked to judge quality based on that number for too long. Real quality is something you can see: the structure of the bud, trichome coverage, the precision of the trim. That's what sets great flower apart, and now our customers can look at it for themselves.'
This move follows recent regulatory changes from Health Canada allowing producers to use transparent immediate containers and cut-out windows for dried flower packaging. Pure Sunfarms seized the opportunity to innovate, creating a window that's both functional and protective. The result is a fully customized bag with multi-layer construction, designed to maintain freshness and quality while giving consumers a clear view of what's inside.
'Our commitment has always been to our consumers,' adds Bovenschen. 'They've already experienced a positive difference with our dried flower, and now they can make even more informed choices in-store. We're proud to be the first licensed producer to lead with this next step at scale in the evolution of Canadian cannabis.'
The new packaging is currently being rolled out across Canada. As with any packaging update, consumers can expect to see it phased in gradually as new inventory arrives in stores.
About Pure Sunfarms
Pure Sunfarms is a global leader in cultivation, operating one of the largest cannabis facilities in the world. With a focus on high-quality B.C. grown cannabis, the company combines decades of agricultural and legacy experience with large-scale operational excellence in its state-of-the-art greenhouses located in Delta, British Columbia.
Known as a top-selling brand of recreational dried flower across Canada, as well as a top licensed producer, Pure Sunfarms is renowned for producing popular cultivars like its Pink Kush.
Pure Sunfarms products are currently available across Canada. The company also produces cannabis products for other licensed producers in Canada and maintains EU GMP certification for exports to medicinal markets internationally.
Pure Sunfarms is the licensed producer of record for Pure Sunfarms, The Original Fraser Valley Weed Co., Soar, and Super Toast. Pure Sunfarms is a wholly owned subsidiary of Village Farms International, Inc. (Nasdaq: VFF).
www.puresunfarms.com
About Village Farms International
Village Farms leverages decades of experience in Controlled Environment Agriculture as a large-scale, vertically-integrated supplier of high-value, high-growth plant-based Consumer Packaged Goods. The Company built a strong foundation as the leading and longest-tenured fresh produce supplier to grocery and large-format retailers throughout the US and Canada, but now focuses its agricultural expertise on high-growth cannabinoid opportunities internationally.
In Canada, the Company's wholly owned Canadian subsidiary, Pure Sunfarms, is one of the single largest cannabis operations in the world (2.2 million square feet of greenhouse production), the lowest-cost producer and one of Canada's best-selling brands. The Company owns an incremental 2.6 million square feet of greenhouse capacity in Canada for future expansion, and also owns 80% of Québec-based, Rose LifeScience, a leader in the commercialization of cannabis products.
Internationally, Village Farms is targeting selected, nascent, legal cannabis opportunities with significant growth potential. The Company exports medical cannabis from its EU GMP certified facility in Canada to international markets including Germany, the United Kingdom, Israel, Australia, and New Zealand. The Company is expanding its export business to new countries and customers, and making select investments in international production assets. In Europe, wholly-owned Leli Holland has one of 10 licenses to grow and distribute recreational cannabis within the Dutch Coffee Shop Experiment.
In the US, wholly-owned Balanced Health Botanicals is one of the leading CBD and hemp-derived brands and e-commerce platforms in the country. Subject to compliance with all applicable US federal and state laws and stock exchange rules, Village Farms plans to enter the US THC market via multiple strategies, leveraging its Texas-based greenhouse assets (2.2 million square feet of existing greenhouse capacity and 950 acres of owned, unoccupied land for future expansion).
Village Farms Clean Energy (VFCE), through a partnership with Atlanta-based Terreva Renewables, creates renewable natural gas from landfill gas at its Delta RNG facility. VFCE receives royalties on all revenue generated. This partnership reduces Vancouver's greenhouse gas emissions by 475,000 metric tons of CO2 per year, equivalent to removing more than 100,000 vehicles off the road or the energy use equivalent of powering 51,300 homes for one year.
The Company also holds a 37.9 percent equity ownership interest in Vanguard Food LP, a privately held joint venture with private investment firms which seeks to create a premier branded CPG foods company through M&A. Vanguard Food LP expects to continue acquiring other produce assets and operations with the support of its private investment firm partners, and will review various products and companies across many production methods while expanding its platform.
Media Contact
Danielle Allore
media@puresunfarms.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/1f0a5506-765c-46fa-9587-768913997e44
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Wire
a few seconds ago
- Business Wire
DYNX Stock Alert: Halper Sadeh LLC Is Investigating Whether the Merger of Dynamix Corporation Is Fair to Shareholders
NEW YORK--(BUSINESS WIRE)--Halper Sadeh LLC, an investor rights law firm, is investigating whether the merger of Dynamix Corporation (NASDAQ: DYNX) and The Ether Machine, Inc. is fair to Dynamix shareholders. Halper Sadeh encourages Dynamix shareholders to click here to learn more about their legal rights and options or contact Daniel Sadeh or Zachary Halper at (212) 763-0060 or sadeh@ or zhalper@ The investigation concerns whether Dynamix and its board violated the federal securities laws and/or breached their fiduciary duties to shareholders by failing to, among other things: (1) obtain the best possible consideration for Dynamix shareholders; and (2) disclose all material information necessary for Dynamix shareholders to adequately assess and value the merger consideration. On behalf of Dynamix shareholders, Halper Sadeh LLC may seek increased consideration for shareholders, additional disclosures and information concerning the proposed transaction, or other relief and benefits. We would handle the action on a contingent fee basis, whereby you would not be responsible for out-of-pocket payment of our legal fees or expenses. Halper Sadeh LLC represents investors all over the world who have fallen victim to securities fraud and corporate misconduct. Our attorneys have been instrumental in implementing corporate reforms and recovering millions of dollars on behalf of defrauded investors. Attorney Advertising. Prior results do not guarantee a similar outcome.
CNBC
2 minutes ago
- CNBC
Figma's top VCs are sitting on $24 billion worth of stock after massive IPO pop
You can almost smell the bubbly wafting across Silicon Valley. Following Figma's blockbuster market debut on Thursday, four of the most iconic names in venture capital — Index Ventures, Greylock, Kleiner Perkins and Sequoia — are collectively sitting on roughly $24 billion worth of the design software vendor's stock. Until recently, there's been little reason to celebrate. From late 2021, when soaring inflation and rising rates pushed investors out of risky assets, until the middle of 2025, tech IPOs were few and far between, and many of the companies that managed to make it out failed to impress Wall Street. That's left venture firms with scarce returns for the pension funds, endowments and foundations they rely on for funding. The mood is noticeably brighter these days as the Nasdaq trades near a record. Figma is the latest, and perhaps most high-profile, tech company to hit the market, and Wall Street appears to want more. After raising its price range this week and then pricing $1 above the top of that range, Figma shares soared 250% in their first day on the New York Stock Exchange. Investors will admit they got lucky. Figma was supposed to get acquired for $20 billion by Adobe, an agreement the two companies forged in 2022. But the following year, the transaction collapsed after U.K. regulators said the tie-up would harm competition. Figma is now worth more than three times what Adobe was going to pay, closing on Thursday with a market cap of almost $68 billion. CEO Dylan Field, who co-founded the company in 2012, owns a stake worth over $6 billion. Danny Rimer, a partner at Index Ventures and Figma board member, wrote in a blog post on Thursday that the failed acquisition came with "intense pressure and a spotlight few founders ever face." "Dylan remained his usual grounded, transparent self," wrote Rimer, whose firm first bet on Figma in 2013 and is the biggest shareholder, with $7.2 billion worth of stock in the company. "When the deal fell through a year later, he didn't flinch. He turned the page and got right back to building." Figma's offering raised $1.2 billion, with two-thirds of the proceeds going to existing investors. Other than the small slug of stock each of the venture firms sold at $33, the rest of their holdings are subject to a lock-up period, meaning all of the current value is currently just on paper. The vast majority of outstanding shares are locked up for 180 days, so big stock sales can't happen until January. Stablecoin issuer Circle went public in June, and is the other tech IPO that's generated hefty returns for VCs recently. The shares were initially sold at $31 each and are now trading at over $183, leaving investment firms IDG Capital, General Catalyst, Accel and Breyer Capital with a combined stake of close to $12 billion. Circle doubled on its first day of trading. While IPO pops generate a lot of buzz and dramatically lift the value of investors' holdings, they're not universally celebrated. Bill Gurley of Benchmark has for years been a critic of such first-day gains, arguing that bankers leave money on the table for the company while handing deeply discounted stock to new investors. In a series of posts on X on Thursday, Gurley described the Figma outcome as "expected & fully intentional." "Who benefits?" Gurley wrote, shortly after the stock began trading. "The large clients of the investment banks (who return the favor paying for other services). They bought it at $33 last night and can sell it today for over $90." Still, the exuberance in the market is welcome news for most VCs. After a record year in 2021, which saw 155 U.S. venture-backed IPOs raise $60.4 billion, every year since has been relatively dismal, according to data from University of Florida finance professor Jay Ritter. There were 13 such offerings in 2022, followed by 18 in 2023 and 30 last year, collectively raising $13.3 billion, Ritter's data shows. The slowdown followed the Federal Reserve's aggressive rate-hiking campaign in 2022, meant to slow crippling inflation. As the lower-growth environment extended into years two and three, venture firms faced increasing pressure to return cash to investors. Earlier this year, the exit environment was still looking ominous. After President Donald Trump's announcement of sweeping tariffs in April, companies including online lender Klarna and ticket marketplace StubHub delayed their IPO plans. The Nasdaq plummeted 10% in a week, as investors fretted over the potential of rising import costs and supply chain disruptions. But Trump later walked back his threats and the trade deals he's landed have resulted in lower tariffs than previously feared. CoreWeave, a provider of artificial intelligence infrastructure, went public just before Trump's initial plans were announced. The stock is now almost triple its IPO price, closing on Thursday at $114.13, though that's down about 38% from its high in June. CoreWeave and Circle have both been big wins for investors, with their market caps now at about $56 billion and $41 billion, respectively. Figma is worth even more. Lynn Martin, president of the NYSE, told CNBC's "Squawk on the Street" on Thursday that she thinks the Figma offering "will open the floodgates." Figma's early investors and big financial winners all published glowing blog posts about Field and the journey he's been on with the company that he started after dropping out of college in 2012. "Figma's relentless focus on product, community, and craft has reshaped how the world designs," wrote Greylock's John Lilly in a post on Thursday. His firm led the $14 Series AI investment in 2015 and now owns a stake worth about $6.7 billion. Kleiner Perkins led the $25 Series B, which was announced in 2018. Its holdings are now valued at $6 billion. "The product was still early, but the love from its small community of users was unmistakable," wrote Kleiner partner Mamoon Hamid, in his post after the IPO. "We were convinced that Figma had the potential to fundamentally reshape how digital products would be designed, and knew we had to be part of it." Two years later, venture powerhouse Sequoia stepped in to lead Figma's $40 million Series C round. Sequoia's Andrew Reed wrote at the time that the company had "the talent and culture to build an enduring, fundamental company." On Thursday, with his firm's stake in Figma approaching $3.8 billion, Reed took to X for his congratulatory remarks. "Congrats to the incredible @Figma team," Reed wrote. "The most creative, determined, imaginative, and positive group of people. I'm just so happy for all of your success."
Yahoo
29 minutes ago
- Yahoo
Why Plug Power Stock Is Powering Down This Week
Key Points Plug Power stock popped last week, but it has been trending lower over the past few days. Investors may be more interested in Bloom Energy after its deal with Oracle than in Plug Power at this point. Because of its concerning financials, Plug Power isn't a buy now despite the recent drop in its stock price. 10 stocks we like better than Plug Power › Climbing 10.5% last week, Plug Power (NASDAQ: PLUG) stock showed some pep in the middle of July. This week, however, the hydrogen and fuel cell stock isn't extending the gain. Although the company didn't have any news to report that would substantiate the decline, investors have, nonetheless, chosen to distance themselves from Plug stock. According to data provided by S&P Global Market Intelligence, Plug Power stock has dropped 18.5% from the end of last Friday's trading session through the market's close on Thursday. Putting Plug's plunge in perspective There are a couple of reasons behind the drop in Plug stock this week. For one, Plug stock has had a pretty rough go of it in 2025. Through the first six months of 2025, shares had dropped 30%. With investors clicking the buy button last week due to a bullish report on the fuel cell industry's prospects, investors may have felt that this week is a good time to cut their losses -- or even collect some profits -- from the otherwise beleaguered stock. Another source of discomfort for Plug investors this week could stem from a peer. Bloom Energy (NYSE: BE) reported a notable deal with Oracle to deploy fuel cells in support of powering data centers. The same can't be said for Plug Power, so investors looking for fuel cell exposure may be jumping ship with Plug in favor of Bloom Energy. Does the recent drop in Plug stock provide a buying opportunity? While Plug stock is a little less expensive now, it doesn't mask the fact that there are ample concerns regarding the company's financials. Therefore, investors should look elsewhere for a hydrogen investment. Should you invest $1,000 in Plug Power right now? Before you buy stock in Plug Power, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Plug Power wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $638,629!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,098,838!* Now, it's worth noting Stock Advisor's total average return is 1,049% — a market-crushing outperformance compared to 182% for the S&P 500. Don't miss out on the latest top 10 list, available when you join Stock Advisor. See the 10 stocks » *Stock Advisor returns as of July 29, 2025 Scott Levine has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Oracle. The Motley Fool has a disclosure policy. Why Plug Power Stock Is Powering Down This Week was originally published by The Motley Fool Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
