Riyadh Air Unveils Official Theme Music ‘Sound of a New Era'
Riyadh Air has launched its official theme music, 'Sound of a New Era', composed at the iconic Abbey Road Studios in London. Crafted by over 60 Saudi and International musicians, the soundscape will accompany passengers throughout their journey, from boarding music and safety announcements, to in-flight entertainment and meal service melodies. T
he composition is performed by 13 musicians from the Saudi National Orchestra on traditional instruments such as the oud, qanun and ney. The ensemble also featured the orchestra's first female violinist.
Osamah Alnuaiser, Senior Vice President of Marketing and Corporate Communications at Riyadh Air, described the piece as "the symphony of our brand promise," representing Saudi hospitality and a new era of premium travel.
The recording, which spanned 12 hours and took eight months to produce, features a fusion of digital soundscapes with traditional instruments.
Riyadh Air is set to begin operations in Q3 2025, with routes connecting Riyadh to Asia, Africa and Europe. By 2030, the airline aims to serve over 100 destinations worldwide.
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