New Balance goes big on grey with London promotion and new products
And its importance to the sportswear brand is clear as it said: 'Grey embodies a design philosophy of timelessness, quality, and quiet confidence, spotlighting the brand's legacy and the evolution of its innovation and silhouettes across generations'.
It also 'continues to embody New Balance's dedication to craft, quality and fearless independence, in every field'.
Originally introduced by the brand in the 1980s 'in the service of building a superior urban running shoe', we fast-forward to May with a celebration that brings the colour closer to consumers, with New Balance having installed a newspaper kiosk in London featuring a 'Grey Days' special edition.
The kiosk has been located in the heart of a popular meeting place, Seven Dials in Covent Garden, where visitors are encouraged to experience the space and grab a Grey Days newspaper.
With the aim of 'giving back', a crossword puzzle can be found on the back page with participants encouraged to solve the puzzle and return it to the kiosk. With staff members verifying the answers, correct participants are given the chance to 'play' and pick a counter from within a concealed bag. Every day there are x10 grey counters given away to winners, with the prize of a gift card that they can redeem in-store for a pair of free trainers.
The brand is also celebrating Grey Days throughout May with an assortment of new and classic footwear and apparel styles in a full range of grey shades, available in its stores, online and via selected retailers.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
09-07-2025
- Fashion Network
New Balance recruits Rosalía as new global ambassador
American sportswear giant New Balance on Wednesday announced the appointment of Spanish pop sensation Rosalía as its new global brand ambassador. Marking the partnership, the Grammy-award-winning artist stars in a five-part cinematic campaign that opens with the musician at the New Balance headquarters in Boston, leading to the unveiling of a custom painting of the debut New Balance x Rosalía logo. The campaign will also feature the latest lifestyle shoe from New Balance, the 204L, which offers the low-profile look of retro runners in all-over suede with 2000's tech, according to a press release. The new New Balancce 204L will release globally in July through New Balance retail channels. 'My love for fashion and design has only grown over the years. I've always been a fan of New Balance, and that's why working with the brand is especially exciting for me. I love how New Balance has brought sport and culture closer together in recent years and I couldn't be more excited and grateful to be an ambassador,' said Rosalía. Born in Sant Cugat del Vallès in 1992, Rosalía is a two-time Grammy and 12-time Latin Grammy Award-winning artist and producer, known for her atypical pop songs. The singer shot to fame in 2018 with her sophomore album "El Mal Querer". The record earned her a Grammy and eight Latin Grammys, including Album of the Year, and marking her as the first Spanish-language artist nominated for Best New Artist at the Grammys. Four years later, she released her "Motomami" album, which the multi-hyphenate wrote, performed, recorded, and produced, before taking the record on a sold-out world tour. 'Rosalia reflects the celebration of independence that the New Balance brand has represented since 1906. We are honored to welcome her into our family with the goal of personifying her creativity, unique individuality, and courage to defy convention. Rosalia is much more than a globally renowned cultural icon. She doesn't follow trends, she creates them. Together, we will rewrite the rules through a coauthored strategy focusing on product and storytelling – being atypical is what unites us,' said Chris Davis, brand president and chief marketing officer at New Balance, whose other celebrity ambassadors include Jaden Smith, Storm Reid, Selena Samuela, Kawhi Leonard, Sydney McLaughlin and Coco Gauff.
Fashion Network
09-07-2025
- Fashion Network
New Balance recruits Rosalía as new global ambassador
American sportswear giant New Balance on Wednesday announced the appointment of Spanish pop sensation Rosalía as its new global brand ambassador. Marking the partnership, the Grammy-award-winning artist stars in a five-part cinematic campaign that opens with the musician at the New Balance headquarters in Boston, leading to the unveiling of a custom painting of the debut New Balance x Rosalía logo. The campaign will also feature the latest lifestyle shoe from New Balance, the 204L, which offers the low-profile look of retro runners in all-over suede with 2000's tech, according to a press release. The new New Balancce 204L will release globally in July through New Balance retail channels. 'My love for fashion and design has only grown over the years. I've always been a fan of New Balance, and that's why working with the brand is especially exciting for me. I love how New Balance has brought sport and culture closer together in recent years and I couldn't be more excited and grateful to be an ambassador,' said Rosalía. Born in Sant Cugat del Vallès in 1992, Rosalía is a two-time Grammy and 12-time Latin Grammy Award-winning artist and producer, known for her atypical pop songs. The singer shot to fame in 2018 with her sophomore album "El Mal Querer". The record earned her a Grammy and eight Latin Grammys, including Album of the Year, and marking her as the first Spanish-language artist nominated for Best New Artist at the Grammys. Four years later, she released her "Motomami album, which the multi-hyphenate wrote, performed, recorded, and produced, before taking the record on a sold-out world tour. 'Rosalia reflects the celebration of independence that the New Balance brand has represented since 1906. We are honored to welcome her into our family with the goal of personifying her creativity, unique individuality, and courage to defy convention. Rosalia is much more than a globally renowned cultural icon. She doesn't follow trends, she creates them. Together, we will rewrite the rules through a coauthored strategy focusing on product and storytelling – being atypical is what unites us,' said Chris Davis, brand president and chief marketing officer at New Balance, whose other celebrity ambassadors include Jaden Smith, Storm Reid, Selena Samuela, Kawhi Leonard, Sydney McLaughlin and Coco Gauff.
Fashion Network
09-07-2025
- Fashion Network
New Balance recruits Rosalía as new global ambassador
American sportswear giant New Balance on Wednesday announced the appointment of Spanish pop sensation Rosalía as its new global brand ambassador. Marking the partnership, the Grammy-award-winning artist stars in a five-part cinematic campaign that opens with the musician at the New Balance headquarters in Boston, leading to the unveiling of a custom painting of the debut New Balance x Rosalía logo. The campaign will also feature the latest lifestyle shoe from New Balance, the 204L, which offers the low-profile look of retro runners in all-over suede with 2000's tech, according to a press release. The new New Balancce 204L will release globally in July through New Balance retail channels. 'My love for fashion and design has only grown over the years. I've always been a fan of New Balance, and that's why working with the brand is especially exciting for me. I love how New Balance has brought sport and culture closer together in recent years and I couldn't be more excited and grateful to be an ambassador,' said Rosalía. Born in Sant Cugat del Vallès in 1992, Rosalía is a two-time Grammy and 12-time Latin Grammy Award-winning artist and producer, known for her atypical pop songs. The singer shot to fame in 2018 with her sophomore album "El Mal Querer". The record earned her a Grammy and eight Latin Grammys, including Album of the Year, and marking her as the first Spanish-language artist nominated for Best New Artist at the Grammys. Four years later, she released her "Motomami album, which the multi-hyphenate wrote, performed, recorded, and produced, before taking the record on a sold-out world tour. 'Rosalia reflects the celebration of independence that the New Balance brand has represented since 1906. We are honored to welcome her into our family with the goal of personifying her creativity, unique individuality, and courage to defy convention. Rosalia is much more than a globally renowned cultural icon. She doesn't follow trends, she creates them. Together, we will rewrite the rules through a coauthored strategy focusing on product and storytelling – being atypical is what unites us,' said Chris Davis, brand president and chief marketing officer at New Balance, whose other celebrity ambassadors include Jaden Smith, Storm Reid, Selena Samuela, Kawhi Leonard, Sydney McLaughlin and Coco Gauff.
