COPY OF Best Amazon Prime Day deals UK 2025 – what to expect this July
In this article, we'll be rounding up the best Prime Day deals, plus several early offers that you can snap up right now.
Bargain hunters will be delighted to learn that the 2025 event will run for four days for the first time in Amazon Prime history.
This means Prime members will have double the time to shop the biggest Amazon offers.
Prime subscribers will find everything from tech deals and kitchen gadgets to beauty bargains and style staples in the sale.
We're also expecting plenty of Amazon device deals on items like Echo speakers, Fire TVs, Ring doorbells, and other gadgets, plus major price drops on top brands and trending products.
Over the last week, we've spotted early Prime Day deals on everything from cordless fans to portable chargers, so there's no shortage of ways to save.
Last year's Prime Day was record-breaking, with more items sold than any previous event.
Independent sellers (mostly small and medium-sized businesses) sold more than 200 million items during the 2024 sale.
Just remember: to take advantage of these incredible deals, you'll need an Amazon Prime subscription (there's a 30-day free trial), currently costing £8.99 per month or £95 per year.
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Amazon Prime Day: The best early deals live now
Prime Day officially takes place next week, but you'll always find deals on Amazon.
Here's our pick of the best offers available right now.
Best Amazon tech deals
Prime Day is always a tech deals paradise, and we're hoping for even more great savings in 2025.
Based on previous sales, you should expect massive discounts on everything from cheap 4K TV deals and tablets to the latest phones and wireless earbuds.
As usual, Amazon gadgets will see the biggest price drops - check out our Amazon device deals page for the full rundown of Echo, Ring, Fire, and Kindle bargains.
Best Amazon beauty deals
Prime Day is a treasure trove of beauty deals, with incredible savings on everything from premium skincare to must-have styling tools.
Amazon will be bringing the goods with significant savings on big hitters like ghd, Babyliss, and more.
Forget pricey department stores: Prime members can bag luxury beauty for less.
Best Amazon home deals
Prime Day is the perfect time to refresh your home.
Based on previous years, we're predicting some serious price drops across everything from powerful vacuum cleaners to premium coffee machines.
Keep this page bookmarked – we'll be rounding up all the unmissable home bargains as soon as they drop.
Best Amazon garden deals
You'll also find discounts on garden essentials during the Amazon event.
We're expecting deals on everything from pressure washers and lawn mowers to patio furniture and outdoor accessories.
Best Amazon toy deals
Prime Day 2025 is set to be a toybox treasure trove, with major price cuts expected across big-name brands like LEGO and Barbie.
We're predicting up to 50% off must-have toys and games, making this the perfect time to grab birthday presents or even start your Christmas shopping early.
Lego Star Wars The Dark Falcon Set, £114.99 (was £159.99) - buy here
VTech KidiZoom Duo FX Kids Camera, £39.99 (was £59.99) - buy here
Lego Star Wars C-3PO Figure, £89.99 (was £124.99) - buy here
Melissa & Doug Wooden Ice Cream Toy Shop, £39.49 (was £49.99) - buy here
Hatchimals Alive Mystery Hatch Draggle, £34.89 (was £64.99) - buy here
HSEAMALL Remote Control Cars, £29.98 (was £56.99) - buy here
Paw Patrol Chase Waterproof Kids Plush Toy, £13.72 (was £22.99) - buy here
When was the last Prime Day event?
The last Amazon Prime Day took place on 8-9 October 2024, giving bargain hunters a full 48 hours to snap up exclusive deals.
Prime members were treated to thousands of discounts across everything from tech and beauty to home essentials and fashion, with many items hitting their lowest-ever prices.
The 2024 event was Amazon's biggest Prime Day to date, with shoppers saving millions and independent sellers seeing record-breaking sales across the two-day shopping extravaganza.
Here are the dates of previous Prime Day sales:
2015: 15 July
2016: 12 July
2017: 11-12 July
2018: 17-18 July
2019: 15-16 July
2020: 13-14 October
2021: 21-22 June
2022: 12-13 July
2023: 11-12 July
2024: 16-17 July
2025: Set for 8-11 July
Do I need to be a Prime member to take part in Prime Day?
Yes, if you want access to the Prime Day deals next week, you'll need to sign up for a Prime membership.
Never been a member before? You're in luck – Amazon offers a 30-day free trial for newbies.
This essentially gives you full access to the mammoth sale and all the Prime perks without spending a penny.
Just be sure to set a reminder – you'll need to cancel before the 30-day trial ends to avoid being charged the £8.99 monthly fee.
If you're planning to keep Prime long-term, you can save by opting for the annual membership at £95 (that's like getting two months free compared to paying monthly).
How much is Amazon Prime?
An Amazon Prime membership costs £8.99 per month or £95 for the whole year – but with all the perks on offer, it could save you a fortune.
Amazon's yearly subscription service gives you access to a treasure trove of benefits, from quick delivery to binge-worthy telly and exclusive discounts.
The annual membership works out cheaper than paying monthly, saving you nearly £13 over the year – perfect if you're planning to stick with Prime long-term.
Not sure if it's worth splashing the cash?
Amazon offers a 30-day free trial for new members (or anyone who hasn't been a member in the last 12 months).
This means you can enjoy all the Prime perks – including access to the massive sales event – without spending a penny.
Just remember to cancel before the 30 days are up if you don't want to be charged.
Do Prime Day deals change daily?
Prime Day discounts are a bargain hunter's dream – but you need to be quick off the mark to grab the best ones.
The mega-sale features a mix of different deal types.
Some offers (particularly Amazon's own devices) stick around for the full sale period - in fact, many are launched days before the sale begins.
Then there are the "deals of the day," which last a limited time – or vanish even quicker if stock runs out.
These typically feature bigger brands and more desirable products, so don't hang about.
For the real bargain hunters, Amazon also drops limited "lightning deals" that appear and disappear in the blink of an eye once stock is gone.
If you're a real Prime pro, keep your eyes peeled for exclusive early deals that Amazon releases in the weeks before the main event – perfect for beating the rush.
How long will Prime Day 2025 deals last?
For the first time, the shopping event will run for four days – but don't expect everything to stay live that long.
The Prime Day sale will run from July 8 to July 11, 2025.
The best bargains typically sell out in just hours (sometimes even minutes), especially on popular tech, toys, and homeware.
With millions of shoppers all hunting for the same deals, stock disappears lightning-fast.
Our top tip? If you spot something you've been eyeing up with a massive discount, grab it right away.
Hesitate and you'll likely miss out – these deals wait for no one!
Does Amazon have Prime Day deals on everything?
Prime Day is a shopaholic's dream, with discounts across virtually every Amazon department.
Major categories like tech, home and garden, kitchen gadgets, beauty, fashion, toys, and household essentials always take center stage, featuring both bestsellers and hidden gems.
You'll spot plenty of big-name brands slashing prices, alongside lesser-known options that are worth checking out.
Amazon's own products (like Echo speakers and Kindles) typically see some of the biggest discounts of all.
Whether you're shopping for yourself or hunting for gifts, there'll be something on sale in whatever category catches your eye.
Can students take part in Prime Day?
Yes, students can get in on all the Prime Day bargains.
Amazon offers students a special Prime Student membership that comes with all the same perks as regular Prime but at a serious discount – just £4.49 monthly.
Even better, students get an incredible six-month free trial (compared to the normal 30 days), giving you access to all the Prime Day deals without spending a penny.
To qualify, you'll need:
A valid .edu email address
Proof you're currently enrolled in a school or university
The student discount lasts for four years or until you graduate (whichever comes first) – making this one of the best bargains going for cash-strapped students!
Sign up for Amazon Student to make sure you don't miss out on the massive sales event.
How do I cancel my Amazon Prime 30-day free trial after Prime Day?
If you're taking advantage of an Amazon Prime trial to grab Prime Day bargains, you'll need to cancel before your 30 days are up to avoid being charged the full membership fee.
Luckily, cancelling is a doddle – here's exactly how to do it:
ON YOUR PHONE OR TABLET:
Open the Amazon app and tap the profile icon at the bottom
Tap 'Your Account'
Select 'Manage Prime Membership'
Tap 'Manage Membership' at the top
Hit 'Update, cancel and more'
Scroll down and tap 'End membership'
Finally, tap 'Cancel My Benefits'
ON YOUR COMPUTER:
The good news? Even after cancelling, you'll still keep all your Prime benefits until the end of your trial period.
You'll see the exact end date displayed on the screen after cancelling.
And don't worry – if you end up forgetting to cancel and get charged, Amazon may offer a full refund if you haven't used any Prime benefits since the trial ended.
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