Old photo of Ontario children used in phony fundraiser for Texas flood victims
Julie Cole told Global News that a friend had contacted her on social media to say that an old photo of her six children was being used in an attempt to collect ill-gotten gains.
'She reached out to me and she was like, 'Hey, here's a link to a GoFundMe. Sorry this has happened to you, but obviously a picture of your kids has been used without your consent and it's being used for a GoFundMe to raise money, to help a family dealing with the Texas floods,'' she said.
Cole explained that the fake GoFundMe, which has since been removed by the company, was looking for donations to support a widowed mother of six kids in connection.
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At least 120 people have died while more than 100 others remain unaccounted for as a result of the flooding, including 27 children and councilors from Camp Mystic.
'They were trying to raise $40,000 because of the three daughters had been victims of the Texas floods,' Cole said. 'And the way it was presented felt very much like they were part of maybe that girl's camp.'
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Julie Cole told Global News that a friend had contacted her on social media to make that an old photo of her six children was being used in an attempt to collect ill-gotten gains. Provided
Cole said once the listing was sent to her, she immediately contacted GoFundMe to get the fundraiser taken down.
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By Wednesday morning, the company had done so and in a statement to Global News, GoFundMe said that the fundraiser did not receive any donations and the account has been banned from creating any further fundraisers on the platform.
'GoFundMe has the most robust donor protection processes of any platform of our kind. We have round the clock trust and safety support, humans and technology making sure funds will get to where they are intended,' the statement offered.
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After contacting the company, Cole said she shared the incident on her social media pages to raise awareness.
'So I did put it on my Facebook and I put it in my LinkedIn as like a heads-up learning experience kind of thing and there was a lot of outrage,' she said.
Cole also noted that while she is disappointed by the incident, she is well aware that her troubles are miniscule in comparison to those affected by the flooding.
'I do feel a little bit in myself that what I'm feeling is in no way comparable to what the actual families are feeling who have gone through the tragedies of the flooding,' she said.
The photo came from an old blog post she had written 16 years ago. Cole can date the picture as the baby in the photo is now getting ready to go for his driver's test.
'I'm one of those, like, OG mommy bloggers from 20 years ago. So my kids have been on the internet. They have been sort of in the public eye,' she explained.
'And I know the risk is out there. And I think parents need to remember that, that their kids' photos can be just screenshotted and used without consent. So there's one lesson.
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'I felt a little, well, very unsettled about it, particularly because of what it was being used for.'
In addition to being a parenting blogger, she also helped found Mabel's Labels, which offers washable labels for kids clothing and other school items, in an effort to keep them out of the lost and found.
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Julie Cole and her six kids in 2025. Provided
Being a spokesperson for the company while raising six kids keeps her in the parenting sphere and she offered some other advice to parents about the images and social media.
'I think parents just have to be mindful and aware that once it's out there, you know you'd like to think you'll get consent or you'll give consent if somebody asks or they want to use it, but people will just take it and they can just take,' she said.
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'You have to be especially careful now with AI, because these photos can be altered.'
She also warned parents to check with their kids as they get older to see if they are OK with pics being posted and that people should be mindful of where they are sharing their donations.
'Another lesson out of this is people need to really be cautious and know where they're putting their fundraising dollars,' Cole said.
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