Cricket Australia reveals new sponsor to replace Commonwealth Bank in $40m deal
The sponsorship deal, which was foreshadowed late last year, commenced on July 12 and was formally announced on Thursday. It comes after a 37-year commercial relationship between CBA and cricket.
The Westpac logo will be on the front of the players' shirts, and the banking giant has vowed to help grow the game.
'We're excited to step up to the crease and back Australian cricket,' Westpac chief executive Anthony Miler said in a statement.
'Like Westpac, cricket in Australia has a long and proud history stretching back 200 years. As Australia's oldest bank, we can't wait to join forces with one of Australia's oldest sports and help shape the future of this great game.'
The bank, which also has a major sponsorship deal with the NRL, did not say how much it was spending on the sponsorship, but it is reportedly worth around $40 million.
Westpac said the deal would include support for local clubs, measures to create new opportunities for women to get involved in cricket, and support for First Nations cricket talent. The bank would also be the presenting partner of the National Cricket Inclusion Championship and any international disability series in Australia.
Cricket Australia chief executive Todd Greenberg said the cricketing body was thrilled with the new deal.
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