Skims inks new partnership with League One Volleyball
As part of the partnership, Skims will participate in LOVB community and athlete-driven events, league-wide activations, and more throughout the season. The deal will also provides Skims with exposure across LOVB's official digital platforms, events, and broadcasts.
'We're excited to partner with League One Volleyball and to support the incredible community they're building from youth players all the way to the professional stage,' said Kim Kardashian, co-founder & chief creative officer, Skims.
'Together, we look forward to inspiring confidence and empowering athletes at every level through innovative products, community activations, and storytelling that celebrates the athletes on and off the court.'
Volleyball has become the #1 team sport among girls in the United States, thanks to LOVB's grassroots-to-pro movement and the LA28 Olympics approaching, according to Skims.
The partnership looks accelerate the future of professional women's volleyball, as well as empower girls and women both in sports and beyond.
"Partnering with Skims is an incredible milestone for our league and clubs — their dedication to empowering women and celebrating confidence aligns perfectly with our mission to elevate our athletes of every age, and accelerate growth of the sport of volleyball,' said Michelle McGoldrick, LOVB's chief business officer.
'Together, we're not only supporting our remarkable athletes on their journey to becoming household names, but also helping to inspire the next generation of players and fans.'
Earlier this year, Skims revealed its first luxury collaboration with Italian luxury brand, Roberto Cavalli.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Euronews
4 hours ago
- Euronews
Tadej Pogačar crowned Tour de France champion 2025 for 4th time
After three weeks of intense effort, Wout van Art won the final and 21st stage of the Tour de France solo in 3 hours, 7 minutes and 30 seconds. The Belgian was the first to cross the finish line on the Champs-Élysées, ahead of the Yellow Jersey winner Tadej Pogačar of the men's 2025 edition of the cycling competition. For this final stage of the 132.2-kilometre Tour, the riders started in Mantes-la-Ville and made three passes over the Butte Montmartre, the emblematic site of the 2024 Olympics, for a 1.1-kilometre climb with an average gradient of 5.9%. They crossed the finish line on the world's most famous avenue, the Champs-Elysées. Tadej Pogačar wins his fourth Grande Boucle With rain threatening the finale of stage 21, the Tour de France organisers froze the general classification times with 50.3 kilometres to go in order to protect the riders. Tadej Pogačar, the 26-year-old Slovenian rider from UAE Team Emirates XRG, won his fourth Grande Boucle, having already won in 2020, 2021 and 2024, thus confirming his status as a cycling legend. He finished almost 4 and a half minutes ahead of his direct rivals. Jonas Vingegaard, who was very strong in the mountains but fell behind in the first time trial and the stage to Hautacam, took second place and Florian Lipowitz was third on the podium.
France 24
5 hours ago
- France 24
Russia's Egorian wins world fencing gold as neutral athlete
Egorian defeated Poland's Zuzanna Cieslar 15-11 in the final in the Georgian capital. The 31-year-old, who won both the individual and team titles at the 2016 Rio Olympics, won her first world championship individual gold medal. Egorian is among the Russian and Belarusian fencers allowed to compete under a neutral banner, despite being a member of CSKA Moscow, a club historically linked to the Russian military. On Sunday, dozens of demonstrators gathered in front of the Olympic Palace in Tbilisi to protest at the participation of fencers from both countries, some of whom "are military personnel", protesters told the Interpressnews agency. In July, the International Fencing Federation (IFF) decided to simplify its procedure for granting Neutral Individual Athlete (NIA) status, allowing the return of certain fencers who had been excluded from competition following the Kremlin's Ukraine offensive. That decision sparked debate both before and during the world championships. In the other final of the day, Japan's Koki Kano, Olympic epee champion in Paris, won the title, defeating Hungary's Gergely Siklosi.
LeMonde
6 hours ago
- LeMonde
Tour de France: Montmartre climb won't count toward final time due to weather
Tour de France organizers decided to "neutralize" the race on its final stage on Sunday, July 27, because of fears riders would be at risk on the rain-slicked cobbles of Montmartre. The decision to freeze the times with about 50 kilometers left to go takes away the competitive element of the final stage. The route takes in three circuits around the Sacré-Cœur basilica for the first time this year after organizers introduced the change following the success of the road races at last year's Paris Olympics, which were attended by huge crowds. But as tens of thousands of people gathered at the tourist hotspot this year to watch the stage, light rain began to fall around 90 minutes before the riders were due to arrive and organizers decided to "neutralize" the times. Organizers hoped to introduce an element of risk by including the three circuits around the tight bends and cobbled streets of Montmartre. "Due to slippery roads on shady spots in Montmartre, it has been decided, in accordance with the commissaries of the International Cycling Union (UCI) and representatives of teams and riders, to stop the time at the 4 th passage on the finish line – before the three laps featuring the Cote de la Butte Montmartre," organizers said. As a result, the overall standings will remain unchanged, meaning Tadej Pogacar remains in the lead. However, the Slovenian will still need to cross the finish line on the Champs-Elysées Avenue to be declared winner of the race.
