Shoppers delighted after spotting discontinued 2000s snack on UK shelves for the first time in 15 years
Kellogg's Coco Pops Straws and Cocoa Krispies Cereal Straws were launched in 2005 and discontinued five years later, to the dismay of dedicated fans.
But now, after 15 years of calls to bring back the breakfast goodies, both variations of the items have returned to UK shelves.
The 'straws' are a hollowed biscuit lined with gooey milk chocolate - designed for plunging into cereal milk to transform it into a chocolate soup.
Those who want to grab the new stock can head to their nearest B&M store, where the products can be found donning 'They Are Back!' stickers.
And Kellogg's enthusiasts have already taken to social media to express their excitement.
Food Finds UK on Facebook announced the relaunch to its 551,000 followers.
'Omg they're back,' wrote Alejsinee Kerair.
Shaun Bossman echoed the sentiment: 'They're back!'
'No way, they're back! Finally!' said Paige Allan.
And Chloe Pacey gushed: 'Need!'
Over on Instagram, Latest Deals UK, a bargain-finding account with 239,000 followers, wrote: 'B&M shoppers are in for a treat as the iconic Cocoa Pops Straws make a stunning return to shelves after more than 15 years!
'This fan-favourite cereal was discontinued back in 2010, leaving many heartbroken.
'Now, it's back to reignite fond childhood memories!'
For those who aren't chocolate lovers and prefer a fruity taste, Kellogg's also has a Froot Loops edition of the cereal straws.
Kellogg's has built a reputation as a go-to cereal maker, with brands including Coco Pops, Corn Flakes, Frosties and Crunchy Nut.
Fans of the nostalgic sweet treat have rushed to social media to express their excitement
In 2024, the company axed several of its products and drastically cut back the cereal range.
Last August, its Coco Pops Rocks was discontinued, although many argued it was the 'best cereal' before the recipe changed in 2024.
Kellogg's later revealed it had also scrapped Crunchy Nut and Caramel Bites from its selection.
Which makes it all the more exciting that the nostalgic cereal straw range is back to jog memories for 90s kids and their parents.
The hotly anticipated return is yet another win for chocolate lovers, as Milky Way Crispy Rolls came back to UK shelves in February.
After three years of discontinuation and subsequent backlash from fans, Iceland brought back the chocolate bar alongside Bounty Crispy Rolls and Twix Crispy Rolls.
The frozen-food retailer will sell each chocolate bar for 50p - but shoppers who are particularly hungry have the option to buy all three for £1.20.
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