VSSL Expands Global Footprint with Strategic Partners and New Product Launches
VSSL strengthens its presence in key international markets while continuing to lead innovation in adventure-ready coffee gear
ABBOTSFORD, BRITISH COLUMBIA, CANADA, June 6, 2025 / EINPresswire.com / -- VSSL, the design-driven brand known for its innovative outdoor gear and premium coffee essentials, is proud to announce major strides in its global growth strategy. The company welcomes new global distribution partners, will be participating in the Grassroots Outdoor Alliance Marketplace, and expands their presence into the United Kingdom and Australia—laying the foundation for a breakout year in 2025 and beyond.
This summer, VSSL expands their retail presence overseas as the brand begins partnership with Sheldon and Hammond in Australia and Housed and Harnessed in the UK. These strategic partnerships expand access to key outdoor, lifestyle, and coffee retailers. The expanded reach is designed to better serve VSSL's growing customer base and support the brand's mission of delivering reliable, purpose-built gear that's trusted in the wild—and at home.
In the United States, VSSL deepens its commitment to specialty retail through expanded sales representation. VSSL has strategically partnered with seasoned sales agencies to bolster its presence across North America, ensuring that its innovative outdoor gear and premium coffee essentials reach a broader audience through trusted retail channels. These new sales partners across North America include CJ Rep in New England and Rodriguez Sales in the Southwest. CJ Rep brings twenty plus years of experience in the outdoor sales industry while Rodriguez Sales brings an enhanced focus on both outdoor and lifestyle products.
Complementing its expanded sales strategy, VSSL will participate in the Grassroots Outdoor Alliance Marketplace—a premier collective of independently owned outdoor retailers committed to quality, service, and sustainability. Based in North Carolina, the alliance represents over 80 of the most trusted specialty retailers across the U.S., making it ideal for VSSL's community-driven approach. This partnership aligns with VSSL's mission to support independent retail, foster authentic relationships, and reach customers who value durable, design-forward gear. By joining Grassroots, VSSL taps into a network that prioritizes meaningful brand storytelling, experiential retail, and long-term collaboration—values that mirror VSSL's own philosophy.
VSSL expands its product portfolio with gear designed for both core adventurers and travelers. Launching in June, the Expanded AeroPress Assortment brings a full suite of brewing bundles—like the AeroPress Go Plus + Java Grinder, AeroPress XL + Java Grinder, and a range of filters in both paper and stainless steel—reflecting VSSL's continued commitment to elevating the outdoor coffee experience. In July, the new Tailgate Mat debuts as a rugged, portable surface ideal for campsite cooking, gear prep, or post-surf coffee sessions.
These new additions continue VSSL's broader effort to build a versatile brewing ecosystem, offering more ways for customers to make great coffee anywhere—whether they're deep in the backcountry or brewing in the backyard. With a growing community of loyal users, strategic retail partners, and a focused commitment to product innovation, VSSL is set to make a significant impact in both outdoor and coffee categories worldwide.
For partnership inquiries or product samples please contact:
London Krapff
Chair 6 Collective
+1 432-934-2018
email us here
Legal Disclaimer:
EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
39 minutes ago
- Yahoo
CitiFX Review: Innovation, Market Impact Crucial for FX Vendors as Client Switching Declines
Citigroup Inc. (NYSE:C) is one of the undervalued S&P 500 stocks to buy according to hedge funds. On June 25, Citi announced the results of its fifth annual CitiFX Vendor Review, which is a comprehensive analysis of the foreign exchange/FX landscape based on internal vendor evaluations and an annual client survey. The review emphasizes the need for FX vendors to innovate and prioritize market impact considerations to remain competitive. 94% of clients underscored the importance of vendor adherence to the FX Global Code, while 85% stressed that vendors must consider market impact when developing execution tools. Client feedback indicates a high level of satisfaction with primary FX vendors, with 90% of respondents expressing contentment. A team of financial advisors huddled around a desk, discussing the best investment strategy for their client. However, 85% of these satisfied clients also have enhancement requests, primarily for execution and workflow solutions designed to mitigate operational and settlement risks. The increasing demand for innovative FX solutions has led to a notable decline in vendor switching. The rate of clients changing FX vendors has dropped from 51% in 2021 to 22% in 2025. Citigroup Inc. (NYSE:C) is a diversified financial services holding company that provides various financial products and services to consumers, corporations, governments, and institutions. While we acknowledge the potential of C as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the . READ NEXT: and . Disclosure: None. This article is originally published at Insider Monkey. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
an hour ago
- Yahoo
Trump wants Canada's digital services tax gone before trade talks resume
U.S. President Donald Trump says he's ending all trade discussions with Canada to hit back at Ottawa for slapping a tax on web giants — and he wants it removed before negotiations can begin again. Canada and the U.S. have been locked in talks to get Trump to lift his punishing tariffs on Canadian goods, levies that have already led to major economic dislocations, job losses and a drop in southbound exports. Trump and Prime Minister Mark Carney agreed at the G7 last week to reach some agreement on the trade dispute within 30 days. Speaking in the Oval Office on Friday afternoon, Trump said the U.S. has "such power over Canada," and that he's upset the country is following a taxation strategy similar to Europe's. "It's not going to work out well for Canada. They were foolish to do it," he said of imposing the DST, which was passed into law last year with a delayed application."We're going to stop all negotiations with Canada right now until they straighten out their act," he said. Asked if there's anything Canada can do to appease him, Trump said Ottawa could remove the tax. "They will," he said. "They do most of their business with us. When you have that circumstance, you treat people better." Earlier Friday, Trump posted on social media he may impose some sort of blanket tariff on Canadian goods as retribution for the DST, which will primarily hit U.S. firms since it targets only the biggest earners. Speaking briefly to reporters before Trump's Oval Office comments, Carney said he hadn't talked with Trump that day. "We'll continue to conduct these complex negotiations in the best interest of Canadians," Carney said. He did not address a reporter's question about whether his government is prepared to drop the DST — something the Business Council of Canada is calling on Ottawa to do in exchange for U.S. tariff relief. Set to take effect on June 30, the DST would have U.S. companies like Amazon, Google, Meta, Uber and Airbnb pay a three per cent levy on revenue from Canadian users. The policy will apply retroactively, leaving U.S. companies with a $2-billion US bill due at the end of the month. These global digital firms are often able to skirt paying taxes in the countries where they operate, and the last Liberal government pitched the DST as a way to bring the tax code up to date and capture revenues earned in Canada by firms located abroad. U.S. long opposed DST It's been a bone of contention between Canada and the U.S. for years, with former president Joe Biden's ambassador to Canada warning during his tenure that, if a DST was enacted, the U.S. would hit back. While Canada and other Organization for Economic Co-operation and Development (OECD) countries had been discussing some sort of global DST, the Trudeau government decided to move ahead with its own tax rather than wait for co-ordinated action. Carney's finance minister, François-Philippe Champagne, said last week Ottawa planned to enact the tax even while negotiations with Trump are ongoing. That's what's prompted the president's ire. "We have just been informed that Canada, a very difficult Country to TRADE with, including the fact that they have charged our Farmers as much as 400% Tariffs, for years, on Dairy Products, has just announced that they are putting a Digital Services Tax on our American Technology Companies, which is a direct and blatant attack on our Country," Trump said. WATCH | Foreign Affairs minister on the trade war: As he has done in the past, Trump mischaracterized Canada's tariff regime on U.S. dairy products. The high tariff rates Trump frequently cites are only applied if U.S. exports exceed a set "tariff-rate quota," something that has never happened. Trump's own Department of Agriculture noted earlier this year that almost all agricultural products traded between the United States and Canada are free of tariffs. In an interview with CBC's Power & Politics, Foreign Affairs Minister Anita Anand said supply management, which places limits on certain products, including dairy, to ensure stable prices, is a "cornerstone" Canadian economic policy that is "extremely important." Anand said that despite Trump's threats, Canada will push ahead with trying to broker a deal that's in the best interest of workers and businesses, "while at the same time ensuring we diversify our supply chains so we are never again dependent on one economy." She touted the New EU-Canada Strategic Partnership of the Future that Carney brokered with the European Union earlier this week. Trump's abrupt decision to call off negotiations may have caught Canadian officials off guard. Speaking to CBC Radio's The House hours before Trump's post, Canada-U.S. Trade Minister Dominic LeBlanc said Canada's negotiators "continue to be optimistic about the constructive tone" between the two countries. Still, Candace Laing, president of the Canadian Chamber of Commerce, said there have been signs the "tone and tenor of talks has improved in recent months." Trump and Carney have had two friendly meetings in that time, and she hopes to see "progress continue" despite Trump's apparent attempt to derail the talks. "Negotiations go through peaks and valleys. With deadlines approaching, some last-minute surprises should be expected," Laing said.
Yahoo
an hour ago
- Yahoo
Masai Ujiri out as Raptors president in shocking move days before start of NBA free agency: 'I just fell to my knees'
The Toronto Raptors and longtime team president Masai Ujiri have gone their separate ways. Ujiri was reportedly set to enter the upcoming season in the final year of a five-year contract he signed in 2021. The somewhat shocking move, first reported by ESPN's Shams Charania, comes right before the opening of NBA free agency on Monday and a day after the conclusion of the 2025 NBA Draft. Charania took to X — formerly Twitter — to break the news on Friday morning. In a statement, Maple Leaf Sports and Entertainment (MLSE) president and CEO Keith Pelley praised Ujiri for his leadership and for leading the Raptors to their first and only NBA title in 2019. However, he did not get into specifics as to why the move was made, or why it was made now. "During his 13 seasons with the Raptors, Masai has helped transform the organization on the court and has been an inspirational leader off it," Pelley wrote. "He brought an NBA Championship to Toronto and urged us to believe in this city, and ourselves. We are grateful for all he has done and wish him and his family the very best. As we plan for the franchise's future, and its return to the NBA Playoffs, a search for the successor as president of the Raptors, led by CAA Executive Search, will begin immediately." The team looking to replace Ujiri is a bit of a surprise. Pelley recently fired Toronto Maple Leafs president Brendan Shanahan back in May and indicated that rather than replacing him, Pelley instead would be working closer with Maple Leafs GM Bred Treliving, who will now report to directly to Pelley. It was widely speculated amongst media pundits and insiders that the same structure would be implemented if a similar move was made with the Raptors. Instead, according to Pelley, general manager Bobby Webster — who reportedly just signed a contract extension — will guide the team into free agency and beyond while Pelley and Co. search for Ujiri's replacement. "We are confident that the Raptors organization, under the guidance of Bobby [Webster] and his team, is in a great place," Pelley said. "They have a plan in place for next season and beyond as the team continues its rebuild, and we have confidence in their ability to execute and, ultimately, to excel. We feel the team is in a strong, stable place, and we believe the addition of a new president will continue to move the Raptors forward, towards our next NBA championship." Many who have covered the team and are in the know, however, aren't so sure Pelley and MLSE will be replacing Ujiri anytime soon — if at all. The parent company of the Raptors, Maple Leafs, Toronto Argonauts, Toronto FC and others has brought out the axe in recent months, discarding every major team president and cutting nearly 10 per cent of its workforce since Rogers Communications became MLSE majority owner in a deal approved earlier this month worth $4.7 billion. The firing of Ujiri in particular, especially the strange timing of it, shocked many Raptors fans and media pundits who took to social media to express their disbelief. As the dust settled on the shock factor and the odd timing of it all, many Raptors fans took to social media to give Ujiri his flowers and praise the man who oversaw, by far, the greatest decade-plus in franchise history. The Raptors posted an exceptional 545-419 record under Ujiri since 2013-14, which is the fifth-best in the mark in the NBA over that time, according to Sportsnet, and of course helped secure the team's first and only NBA championship in 2019. The team also hit the 50-wins five times during Ujiri's 12 seasons with the club and qualified for the NBA layoffs in eight of those campaigns. Though success in recent years has been waning, it was an absolutely legendary run for arguably the best executive in the history of Toronto professional sports. Ujiri was hired as Raptors vice-president and general manager back in 2013 to replace the maligned Bryan Colangelo and immediately helped turn the team into a consistent threat in the Eastern Conference with the team qualifying for the postseasons in seven straight seasons between 2013 and 2020. Ujiri was promoted to team president in 2016 and Webster took over the GM role in 2017. Ujiri's most notorious move was the infamous trade in the summer of 2018 that brought superstar Kawhi Leonard to the organization in exchange for franchise legend DeMar DeRozan — essentially paving the way for Toronto's championship run that same season. It's expected Ujiri will be coveted by plenty of NBA organizations and likely won't be out of work for long if he so chooses.
