The best-selling skin, hair and makeup products that have become viral sensations
As winter approaches, we're busy trying and testing these popular formulas to see if they live up to the hype.
From game-changing serums that banish dryness, to sold out cleansers, these highly-rated products are being sought-after by shoppers across the country.
Here at Best Picks, we've compiled a list of some of the viral skin, hair and makeup products that are worth every cent.
1. Esmi Minerals Hyaluronic Hydrating Serum, $65
Jules Sebastian can't get enough of this serum, saying 'If your face just KNOWS winter is coming and the dehydration has already kicked in, you have to try the viral Hyaluronic Hydrating Serum!'
Formulated with niacinamide vitamin B3 for skin repair and oil regulation, this serum is a best-seller from the brand.
Increases hydrating by 25 per cent within two hours — it's a must have as we head into winter.
2. Clarins Fix' Makeup Spray, $52
Clarins new Fix' Make-Up Spray is a hydrating and protective setting spray and was most recently spotted in Rihanna's makeup artist's kit.
Designed to lock in your makeup while refreshing and soothing the skin, the formaula contains Clarins' plant-based Anti-Pollution Complex to help protect against environmental stressors and blue light exposure.
Simply spritz over your finished makeup for a 24-hour hold.
3. Nude by Nature Natural Mineral Cover Powder Foundation, $42.95
If you're on the hunt for a natural-looking foundation with skin-loving ingredients and added SPF — we've found it.
Nude by Nature's loose mineral powder foundation is a bestseller, delivering a satin radiant finish to all skin types, including oily and sensitive.
Shoppers have given it a 4.7-star rating on Nude by Nature's website, calling it, 'the perfect formula.'
Always read the label and follow the directions for use.
4. Sibling Skincare Future Bright Vitamin C Serum, $99
This fast-absorbing, fragrance-free vitamin C serum from Sibling Skincare is being labelled as the ultimate dupe for SkinCeuticals Vitamin C (which happens to be $150 more expensive).
Promising to hydrate and soothe the skin, it delivers a powerful blend of antioxidants and skin-soothing ingredients to target hyperpigmentation, redness, and dullness.
You'll want to be quick though because the brand has sold out every time since it launched the serum in April of last year.
5. Al.ive Skin Endless Glow Luminous Face Oil, $59
Beloved Aussie-made brand al.ive body launched a brand new skincare range — and it sold out in just four days!
But you'll want to pop your name on their restock list so you can get your hands on the gorgeous products on offer, including the sought-after Endless Glow Luminous Face Oil.
Shoppers have given it a 5-star rating on al.ive's website, saying they ' absolutely love the feeling of it.'
6. Wella Professionals Ultimate Smooth Range, from $54
The brand-new Wella Professionals Ultimate Smooth Range will give you the glass hair of your dreams — all from the comfort of your home.
Offering a glossy, shiny finish to strands, the range includes a shampoo, conditioner, hair mask and serum.
Loved by the masses, Wella took their stardom to another level when they created the incredible hair looks on the runway at fashion house ALÉMAIS Resort 2026 runway in Marrakesh.
7. Olay Super Collagen Peptides Soft Moisturiser, $34.99
OLAY's Super Collagen Peptides Soft Moisturiser is being hailed by shoppers as 'a facelift in a jar.'
The powerhouse formula gets to work in just seven days, delivering seven times plumping power and 25 more collagen peptides compared to previous formulas.
It's the highest concentration of collagen peptides in any Olay product to date, and is currently on sale for $34.99 at Chemist Warehouse (usually $69.99).
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