Aston Villa Football Club Announces New Team Store in Birmingham's Iconic Bullring
Aston Villa Football Club continues its rapid growth trajectory both on and off the pitch, further expanding its commercial footprint with the launch of a brand-new retail store in the heart of Birmingham's iconic Bullring shopping centre. The Aston Villa Bullring store is scheduled to open in May 2025.
Spanning 10,000 square feet across a ground and mezzanine floor, the store will showcase Aston Villa's full retail offering, including home, away, and third kits, training wear, lifestyle collections, and exclusive limited-edition releases. Additionally, it will feature a significant adidas collection, spanning footwear and apparel across running, training, football, Originals, women's, and kids' ranges.
The store's design takes inspiration from Aston Villa's rich 150-year history, incorporating cultural touchpoints from Villa Park while integrating a museum section that celebrates the club's deep-rooted connection to both Birmingham and football history. A nod to the iconic Holte End will be woven into the space, reflecting the passion and tradition of Villa's fanbase.
Aston Villa is also introducing 'Aston Works,' an area dedicated to product personalisation, allowing fans to customise their purchases with bespoke designs. This initiative underscores the club's commitment to creating a truly immersive and interactive shopping experience.
' As Aston Villa continues to drive ambitious commercial growth, we are excited to announce this fantastic new store, in an iconic retail location,' said David Asquith, Vice President Retail at Aston Villa. 'Retail continues to play a pivotal role in the strategic vision for Aston Villa, reinforcing the club's ability to comply with stringent Premier League regulations while solidifying our stature as a World-class organisation capable of continually competing and winning at the highest level. The Bullring store represents a major step in that journey, offering fans and sports enthusiasts a dynamic shopping experience that seamlessly combines sport, lifestyle, and club heritage.'
Conveniently situated in the Bullring—next door to Selfridges and alongside premium retailers such as Sephora—the store is set to become a must-visit destination for both supporters and general shoppers. Its prime location strengthens Aston Villa's presence in Birmingham city centre, reinforcing the club's ambition to position itself among the elite in both English and European football.
As a proud employer committed to equality and diversity, Aston Villa will ensure the store upholds these values, creating an inclusive and welcoming environment for all staff and visitors.
About Aston Villa Football Club
Founded in 1874, Aston Villa Football Club is a founding member of the Football League and a leading institution in the English game. One of only five English clubs to have been crowned champions of Europe, the team has historically enjoyed exceptional success domestically, including seven First Division Championships, seven FA Cup titles, and five Football League Cups.
A club of the future, AVFC is committed to innovating technologically, on and off the pitch, providing best in-class experience for fans and leading the football industry for best practice. United behind the club values of Pride, Passion and Purpose, Aston Villa Football Club continually thrives to push the boundaries of what a football club should be.
Communications Director, AVFC
KEYWORD: UNITED KINGDOM EUROPE
SOURCE: Aston Villa Football Club
Copyright Business Wire 2025.
PUB: 02/13/2025 09:41 AM/DISC: 02/13/2025 09:42 AM
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
NBC Sports
4 minutes ago
- NBC Sports
Falcons owner Arthur Blank envisions one international game per team, per year
NFL Commissioner Roger Goodell has said the league wants to stage 16 international games per year. The simplest math leads to one inescapable conclusion. Every team would play an international game, every year. Via Sports Business Journal, Falcons owner Arthur Blank said during a Saturday appearance on NFL Network that an 'international game every year for every team' is 'probably on the horizon.' It makes senses. Even if certain teams will create far less excitement than others, it makes sense for every team to be expected to do it once per year, for competitive reasons. For now, the league is limited under the Collective Bargaining Agreement to a maximum of 10 international games per year. In the next labor deal, it's widely expected that the number will increase to 16. With that (or possibly before that) will arrive an international broadcast package, primarily featuring European games that begin at 9:30 a.m. ET.
San Francisco Chronicle
6 minutes ago
- San Francisco Chronicle
Lottie Woad, a former Florida State star, wins the Women's Scottish Open in her pro debut
IRVINE, Scotland (AP) — Lottie Woad tapped in one final birdie, plucked the ball out of the cup and gave a simple wave to the crowd as if she had done this before. The English star made it look easy Sunday when she won the Women's Scottish Open in her professional debut. Woad never flinched when Hyo Joo Kim made a charge on a windy day at Dundonald Links, closing with a 4-under 68 for a three-shot victory. Woad is the second player in three years to win on the LPGA Tour in her pro debut, following Rose Zhang in the Mizuho Americas Open at Liberty National in 2023. Woad finished at 21-year 267 and earned $300,000. 'I think it's quite hard to do that, but very special to win in my first event,' Woad said. 'Everyone was chasing me today, and managed to maintain the lead and played really nicely down the stretch and hit a lot of good shots.' Kim had opened with four birdies in seven holes, and when the South Korean added birdies on the 11th and 12th, she shared the lead with Woad. Woad was unflappable, making birdie on the 13th and 14th holes to regain control and dropping only one shot late in her round. She finished with a three-quarter wedge over a winding burn to 2 feet for birdie and a reserved celebration. Her victory is certain to get everyone's attention in women's golf. Woad was the No. 1 amateur in the women's ranking when she won the Women's Irish Open on the Ladies European Tour three weeks ago. Then, she finished one shot out of a playoff in the Evian Championship in France, an LPGA major. That gave her enough points for an LPGA card, so the 21-year-old decided to forgo her final year at Florida State and turn pro. Now she has an LPGA title — the Women's Scottish Open is co-sanctioned with the LET — as she heads south for Royal Porthcawl in Wales for the final major of the year in the Women's British Open. Nelly Korda, who played the opening three rounds with Woad, ran off four straight birdies on the front nine until missing some putts that stalled her momentum. She shot 71 and finished eight shots behind, leaving the American winless this year after a seven-win season in 2024. Julia Lopez Ramirez closed with a 65 and tied for third with Sei Young Kim (73), earning the Spaniard one of three spots available in the Women's British Open next week. The other spots went to Paula Reto of South Africa and Mary Liu of China. Woad first made a name for herself when she won the Augusta National Women's Amateur last year with birdies on three of the last four holes. She said that was more pressure than she felt in her pro debut. 'I think Augusta, that was the biggest tournament I played in at the time and was kind of my big win,' Woad said. 'So definitely felt the pressure of it more there, and I felt like all those experiences helped me with this.' The only difference this week was getting paid for it. Along with winning the Women's Irish Open, Woad tied for 31st in the U.S. Women's Open this year and tied for 10th in the Women's British Open at St. Andrews last summer. She heads to Wales hopeful of keeping the momentum. 'It's been pretty good, yeah. I don't really know how to describe it,' Woad said. 'Just been shooting low scores, which is always nice.' ___
San Francisco Chronicle
6 minutes ago
- San Francisco Chronicle
Euro 2025: Spain leads England 1-0 at halftime in the final on Mariona Caldentey's header
BASEL, Switzerland (AP) — Spain leads England 1-0 at halftime in the Women's European Championship final on Sunday after scoring a very English-style goal. Mariona Caldentey's header in the 25th minute was fair reward for Spain's precise passing patterns around the tightly packed England penalty area. It was the fourth time in England's six games at this tournament that the defending champion trailed to the first goal before halftime. The English flavor to the opening goal was in a full back's cross from the byline finding the head of an Arsenal player to score as Ona Battle sent an accurate cross from the byline to Caldentey. Caldentey had gone close with a shot just minutes before scoring and tournament top scorer Esther González also had three scoring chances. Still, England had a clear chance to lead in the 19th. Spain goalkeeper Cata Coll saved well from Lauren Hemp's low shot after her own reckless pass in the penalty area gifted the ball to the England winger. There was royalty from both nations in the VIP box watching the game. Prince William, who is the first in line to the British throne, was with his daughter Princess Charlotte. He is president of the English Football Association. __
