32 TikTok Products That Have Reviewers In Complete Shambles Over How Much They Love Them

Buzz Feed

07-04-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
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"This little inexpensive bottle outperformed *every* expensive mascara I have ever bought. This is now the only stuff I use."
1. A wearable blanket that's basically a ginormous hoodie, but it feels like you're wrapped in the coziest, warmest blanket ever. It's lined with fluffy faux shearling that traps in all the warmth whether you're chilling at home watching Netflix or braving the chilly outdoors at your kids' varsity football game.
www.amazon.com, www.amazon.com
Promising reviews:"My son saw it on TikTok. Loves it." — T. Strickland
" This is the softest thing I have ever put on! It is perfect for lazy nights in eating ice cream in bed or even sitting on your porch on a cool morning drinking coffee! I am in college and you bet your butt I'm wearing this to class in the winter! I'm obsessed and will be gifting these to all my friends this Christmas! Amazing for the price too, totally worth it!" — Caroline Dudley
Get it from Amazon for $18.99+ (available in 22 colors/prints, and in quarter zip).
2. A Neutrogena Hydro Boost body gel cream — if you're obsessed with their water gel face cream, get ready to do a happy dance because now you can slather that same fast-absorbing, hydrating magic all over your body.
Check it out on TikTok.
Promising review:"I have very dry sensitive skin and also have eczema, and this lotion is amazing. I found it on TikTok and decided to give it a try because it's hard to find good quality and affordable fragrance-free lotion. And let me tell you, this is some of the best lotion I have ever used. I'm currently on my fifth bottle. I have very dry skin, so it's hard to find a good moisturizing location that doesn't leave me feeling greasy. This lotion has never left me feeling greasy. It's very lightweight." — The Edick's
Get it from Amazon for $6.97+ (available in two sizes and in a two-pack).
3. A sulfate-free biotin shampoo that'll actually live up to your expectations (and there are 35,000 5-star ratings to back that up). Made with a potent mix of biotin and soothing herbal ingredients, this shampoo can help slow down hair thinning as well as boost volume and reduce breakage for stronger, healthier hair in a matter of weeks.
Maple Holistics is a small personal care brand founded by lifelong pals Ben and Motti after they searched for solutions to Ben's hair loss and scalp irritation.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
See it in action on TikTok.
Promising review:"I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn't make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After I used the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I'm not a fan of the way it smells, but others love it when they smell my hair." — Diane J. Huff
Get it from Amazon for $11.85+ (available in three sizes and three scents).
4. A mini space heater so compact that it'll fit perfectly on your desk, on a counter, or even in those tiny nooks around your home. Its minimal design is way more aesthetically pleasing than those clunky giants you usually see. And guess what? It's just as powerful! So you can stay warm and cozy without sacrificing style or space.
Promising review:"My spouse is always complaining about cold hands and feet. Well, a lil TikTok video showed someone buying this for their gf's desk and I knew it was perfect for my honey. I had to buy 2 more he loves them so much! He uses one for his hands, another for his feet, and I took one for my desk lol. Heating power is great, I have to turn it off quickly because it is strong." — Lavi
Get it from Amazon for $18.72+ (available in four colors).
5. A set of affordable, highly popular wireless Bluetooth earbuds (with a whopping 243,000+ 5-star ratings!) so you can listen to your favorite tunes without the hassle of tangled wires. Not only do these offer an impressive 10 hours of playtime on a single charge, but they also help block out surrounding noise. One reviewer even said they get a clearer sound from these than their Bose headphones.
These come with a wireless charging case that provides up to 45 hours of playtime when you're on the go. The case itself can be fully charged in under two hours!
Promising review:"Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn't have the headphone port, so I decided it was time to buy them finally. They are amazing, and I probably won't ever take them out of my ears! 😂" — Kate Arnold
Get it from Amazon for $18.99+ (available in five colors).
6. An Owala FreeSip stainless-steel water bottle that's blasting Stanley, Hydro Flask, and other viral tumblers out the water. It's designed with a clever 2-in-1 spout so you can sip through the built-in straw or chug through a wide-mouth opening, all while keeping leaks at bay. It has 24-hour double-wall insulation to keep your drinks just the way you like them, and a nifty loop for easy carrying.
www.amazon.com, www.amazon.com
It's also designed to be easy to disassembled and cleaned, and the lid and straw are dishwasher safe! Oh, and the 24-ounce bottles are designed to be universally cup holder-friendly.
Get a closer look at it on TikTok!
Promising review: "Stanley who??? I absolutely LOVE this water bottle. Way better than other name brand tumblers with a straw that sticks up! Love that the straw is covered, and the water bottle has a carry loop making it easy to carry when your hands are full. So much easier to drink from and you have the option to drink from the straw or sip. This is truly leakproof and keeps drinks cold for hours! It's also durable. I have dropped it a few times and there wasn't even a scratch on the bottle. I will definitely be ordering more!" — BAJ
Get it from Amazon for $22.99+ (available in four sizes and 18 colors).
7. A set of hotel pillows so you can enjoy the same blissful sleep that you got on vacation at that luxurious resort. This super soft pillow holds its shape with memory foam, and no matter if you're a side sleeper or a back sleeper, it'll provide the comfort you need to be knocked out in minutes.
www.amazon.com, www.amazon.com
Promising review:"God himself must use these pillows. I have (or had, haha) insomnia, not to mention a bad neck/back *and* hot flashes. The comfort is WILD. The cooling is AMAZING (even with a silk pillowcase). Thank you TikTok for influencing me!!!!" — Rickie White
Get a set of two queen-size pillows from Amazon for $45 (also available in a king size).
8. Some Lumify eye drops that'll zap away redness and soothe dry eyes, making a visible difference within a *minute* of use. Reviewers are basically writing love letters about how these drops have transformed their eyes from red and tired to bright and clear in no time. Imagine waking up after pulling an all-nighter and looking like you got a full eight hours of beauty sleep!
www.amazon.com
See it in action on TikTok.
Promising review:" Not gonna lie, I saw this product on TikTok and thought I'd give it a try. Truly the best eyedrops I've ever bought. The pictures speak for themselves. That was within one minute. I will forever buy this product and it moisturizes your eyes really good. My eyes get really red and dry from the wind now they feel really good." — Levi
Get it from Amazon for $11.33.
9. A handheld milk frother available in luxe styles like walnut, crystal quartz, and rose gold that'll make you feel (and look) like a barista in your own kitchen. You can create all sorts of delicious foam-based drinks, from classic lattes to trendy dalgona coffees, and even perfectly blend up a cup of matcha. Reviewers also love that it's super easy to clean!
www.amazon.com, www.amazon.com
Just don't forget to pick up some AA batteries at the same time, or who knows when you'll actually get around to using it.
Promising review: "So I'll admit I got this on a whim after a TikTok video, however I'm in love with this thing! It's so much fun to use and you make your at home drinks feel so much more special. It's easy to use and froths pretty quickly if you're on the fence I'd say what are you waiting for buy it already!" — Denise
Get it from Amazon for $14.99+ (available in 42 styles).
10. A Carhartt beanie, aka the perfect finishing touch to any look. This beanie is made with soft, durable materials that'll keep you warm and comfortable on chilly mornings.
www.amazon.com, www.amazon.com
Promising review:"Saw this hat on TikTok and decided to place my order! I needed a cozy guy for the winter. It can get very cold where I live especially during the morning time when I'm walking my dog. I need to keep my ears warm! The material is so soft and there are many color options." — MHF
Get it from Amazon for $19.99 (available in one size and 15 colors).
11. A tube of Elizabeth Mott Thank Me Later eyeshadow primer that'll help enhance the pigment of your eyeshadow, giving it that ✨ pop ✨ you crave. It also helps control oil on your lids to make your makeup last all day.
Promising reviews:"This eye primer is amazing!!! I have super oily eyelids and was getting to the point that I would rarely bother with eyeshadow because even with expensive primers it would be smudged and creased within an hour. So glad I don't need to shell out for Urban Decay or Mac Paint Pot anymore; they don't hold a candle to this and it's so much cheaper." — Chloe
"Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!" — wo1995
Get it from Amazon for $11.89.
12. A pair of reusable silicone nipple covers so you don't have to live out your own version of Janet Jackson's Super Bowl wardrobe malfunction. These little lifesavers are the perfect companion for bra-free days, offering ultra-discreet coverage that's totally waterproof.
www.amazon.com, www.amazon.com
Promising review:"I saw their ridiculous ads on TikTok on how incredible they stick despite being in sand or peanut butter lol and they did look very seamless so I gave in and bought them. And I love them! I wore a mesh lingerie costume and instead of pasties I wondered if these would work and as you can see from the photo, they're seamless! I wore them countless of times and washed as instructed and they're still sticking. Such a good product!" — Alex
Get a pair from Amazon for $19.99+ (available in two sizes, two styles, and five shades).
13. Dr Teal's Sleep Spray with melatonin if all you're really craving is some quality sleep. This magical spray is infused with melatonin, lavender, and chamomile essential oils — all of which can help calm your mind and promote better snoozing. Just spritz a bit on your pillow and let the soothing scent do the rest.
www.amazon.com
Check out a TikTok of the melatonin spray in action.
Promising review:"We spray our pillows every night, and this stuff not only smells so good but it also lulls us to sleep. Love the lotion as well. I have the lotion and spray in our bedroom and in our guest bedrooms. The spray is also a lovely air freshener." — LR
Get a pack of three from Amazon for $17.61.
14. An oversized houndstooth knitted sweater vest that's practically begging to be tossed over a crisp, stylish collared button-down when you need some extra warmth *and* style. It's the ultimate combo for achieving that effortlessly posh look!
www.amazon.com, www.amazon.com
See one reviewer (hilariously) admit TikTok made them buy it here, and see it in action (and a few styling ideas) here.
Promising review:"Love this! Well worth the price! I paired it with a white turtleneck underneath, but the options are limitless here. Was surprised at the quality of this item. ... It's very soft and thick, which isn't wasn't what I expected at all. Would definitely, and might, buy again very soon!" — Amazon Customer
Get it from Amazon for $19.99+ (available in women's sizes S–L and six colors).
15. A creamy E.l.f. color corrector people are *obsessed* with for how well it hides redness and discoloration from acne and sun exposure. Just grab the shade that matches your skin tone, apply it before foundation or concealer, and BAM — you'll have long-lasting, crease-free coverage all day! It's affordable and works like a charm.
See it in action on TikTok.
Promising review: "So I was in a car wreck on the third of June 2024 and in the first picture [above] you can see a lot of the markings that are on my face. I just got this concealer in the mail today and not a moment too soon because I have an important Zoom meeting. You want to talk about coverage!!!! Now purple is a really hard color to cover, but this product did it and I took a picture [above] just to show how well! I am super impressed. Plus, the price point is amazing and it's just as effective as any high-end product. It went on silky smooth! Thank you, E.l.f. cosmetics, you saved me!" — Jessica
Get it from Amazon for $4 (available in five shades).
16. A Michael Scott/Prison Mike reversible dishwasher magnet featuring one side with a smiling, clean-cut Michael, letting you know the dishes are sparkling clean and ready to be tucked away. Flip it over, and bam! You're faced with Prison Mike's stern glare, warning you to fire up that dishwasher...or else.
www.amazon.com
Check out a TikTok of the Michael Scott dishwasher magnet in action.
Promising review: "My whole family is a fan of The Office, so when I was searching for a magnet we could use on our dishwasher, this was the hands-down winner. Does it go with my farmhouse decor? Nope, not at all. But it does get the attention of two teenage boys. Had I gone with something a bit more my decor style, I can guarantee you it would not be as useful. I mean, we all would much rather see Prison Mike staring back at us than suit-and-tie Michael Scott, right? And there is only one way for that to happen...clean out the dishwasher!" — R. Funk
Get it from Amazon for $8.99.
17. A cruelty-free Essence Lash Princess mascara (with over 257,000 5-star ratings!) capable of giving your lashes more volume and length while also being smudge-proof, so you don't have to worry about looking like a hot mess by the end of the day. And the best part? Reviewers say this $5 mascara delivers the same (if not better) results as options from high-end brands like Too Faced and Benefit.
See it in action on TikTok.
Promising review: "I tried this mascara for the first time in 2020 after seeing it go viral on TikTok. It was too inexpensive not to try, right?!?! Well, let me just say how upset I was to find out this little inexpensive bottle outperformed EVERY expensive mascara I have ever bought. This is now the only stuff I use!" — Amanda Sims
For more info and review pics, check out BuzzFeed Editor Kayla Boyd's full Essence Lash Princess Mascara review!
Get it from Amazon for $4.99 (also available in a three-pack and in two colors).
18. A set of Globbles that'll bring a smile to both kids *and* adults. You can squeeze them, pull them, or even throw them against the wall — don't worry, there's no sticky residue! These fidget toys are perfect for keeping your hands busy during stressful moments or just for some mindless entertainment.
Check out a TikTok of the Gobbles in action.
Promising review:"Bought a six pack for my neurodivergent family. We are all either ADHD or autistic. I struggle with compulsive hair pulling and bought these to help keep my hands busy. They are the perfect size, more satisfying than a stress ball, clean easily, fun to hurl at the wall or ceiling, and so far have lasted very well. I did test the durability of one and did break one when I pulled it as hard as I could —the inside looks something like shaving cream and didn't smell or anything. But if you have a kid who is an aggressive chewer, perhaps keep an eye on them." — Amazon Customer
Get a set of six from Amazon for $10.99 (also available in a 16-count).
19. A TikTok-beloved Bio-Collagen Real Deep mask — it starts as a milky-colored hydrogel mask and gradually turns clear while it works wonders on your skin. It contains three kinds of probiotics along with low-molecular-weight collagen and hyaluronic acid, which penetrate deeply to improve elasticity, refine pores, smooth fine lines, and more. You can wear it overnight or leave it on for 3–4 hours as you go about your day!
www.amazon.com
See it in action on TikTok.
Most reviewers recommend doing this treatment once per week.
Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it's pretty solid! It really makes my skin look tight and shiny like I just came out of a professional facial. It's an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don't mind the long wear time, this mask could be a game changer for your skincare routine!" — Nala
Get a set of four from Amazon for $15.20 (also available in a pack of 16).
20. A fanny pack to keep your phone, wallet, keys, and other essentials close by, perfect for travel or everyday use! Reviewers love that the versatile strap can be worn crossbody or around the waist, keeping their hands free. Also, many agree that it's veryyy similar to Lulu's belt bag.
BuzzFeed Shopping editor Elizabeth Lilly says, "I wear a size L/XL in clothing and sometimes waist bags just don't work out so well for me. With this one, I can confirm that it fit around my waist comfortably without outerwear, across my chest without outerwear, *and* over a thick coat and several layers. The pockets inside are so handy and I even had room to spare throughout my Iceland trip. This was the only purse I brought for the whole trip and it performed its job flawlessly. Just make sure that you zip the zipper ALL the way because the zipper goes down pretty far on the sides for easier access to contents. Having my hands free was wildly convenient for a number of reasons, including crawling around inside of an ice cave and putting out my hands for some extra balance while walking on sheets of ice along cliffs. Oh, and it comes in so so SO many colors."
Promising review: " TikTok told me this was comparable to Lululemon, and it's true, it is. Love this little bag! And the price — you can't beat it." — Jolie
Get it from Amazon for $9.98+ (available in 30 styles).
21. A copy of Burn After Writing, the ultimate guide to getting those thoughts and feelings out of your head and onto paper. It's got all sorts of questions and thought experiments designed to drive your self reflection. And the best part? You get to burn it all when you're done! (OK, maybe don't actually burn it if you're inside. Safety first, people!)
Promising review: "I first saw this book on TikTok and decided to look more into it. I purchased four total because I know some people holding onto things that are difficult to let go of. It's a great way to look at things from a different perspective and truly hold yourself accountable to different things in your life. I love what it stands for and I look forward to when I burn mine after I'm done. Self love, self care, and meditation for a better state of mind tomorrow is always the goal. I definitely recommend it to those susceptible to change and the willingness to try things different. You're so much more than what's been done to you and someone's inability to see your worth does not decrease your value. Choose you for a change." — Brent Helm
Get it from Amazon for $7.70.
22. A popular plush throw blanket giving Barefoot Dreams cozy vibes but at a fraction of the price. Not only does this chic throw add the perfect pop of personality to any room, but it's also soooo soft that one reviewer compares it to the feel of fuzzy socks (that you can wrap your entire body in).
Amazon
Promising review: "I saw this blanket on TikTok and I have to say I absolutely love it. I washed it several times now and it's maintained its elasticity and softness after each wash. It's warm enough but not too hot for a throw. Absolutely recommend this blanket!" — Amy
Get it from Amazon for $27.99+ (available in 17 styles and three sizes).
23. A shampoo scalp massager you can use while washing your hair to deep clean more efficiently *and* help increase blood flow to your scalp, which can promote hair growth. Plus, it just feels so darn good.
www.amazon.com, www.amazon.com
Promising review:"I saw this little thing all over TikTok and everyone swore by it. To be honest, they're right and I now swear by it. It's perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don't hesitate." — Z
Get it from Amazon for $5.58+ (available in three colors).
24. A decorative rainbow window film allowing you to bask in all the colors of the rainbow — these still let some sunlight in while also maintaining your privacy. Now you can walk around in your underwear, a face mask, and a messy bun without a care in the world.
www.amazon.com, www.amazon.com
Promising review:"I absolutely love this! TikTok made me buy it for my sunroof, and I'm so glad I did! It's so beautiful when the sun comes through! And you get so much for the price!! If you're on the fence, buy it!!" — Ashley Ann
Get it from Amazon for $6.79+ (available in 14 sizes and four colors)
25. A cute little octopus-shaped blackhead remover designed to rid your nose and chin of all the gunk that's built up throughout the day and exfoliates pores, making your skin look smoother and cleaner.
www.amazon.com, www.amazon.com
Promising review: "I saw this on TikTok, it works great so far." — MarMarManuel
"After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like me." — LuckLocust
Get it from Amazon for $8.75.
26. An Elizavecca hair protein treatment that'll have your dry, brittle, or frizzy hair feeling like it's on cloud nine. This deep repairing mask is infused with collagen and protein extracts — after applying to wet hair and sitting for only five minutes, your hair will be completely transformed!
www.amazon.com, www.amazon.com
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review:"I saw this on TikTok, and in between other compares products that were four times the price, I decided to bite the bullet and buy this — let me tell you, best decision ever! I shampooed my hair, then heavily massaged this in, from ends to scalp. The carton says 5–20 minutes... But I ended up leaving it in for two days! And after washing it out, my hair was so shiny, bouncy and CURLY! My curl recovery journey has been long, but this has helped restore so much vibrance and shape to my hair. My mom has been stealing it from my bathroom every couple of days, after having similar results on her hair. Going to need to buy a few more to ward her off." — curlyhead3
Get a bottle from Amazon for $7.60.
Read our Elizavecca CER-100 hair protein treatment review to learn more about why one BuzzFeeder calls it "the miracle product I've been searching for."
27. A stunning set of vintage-inspired glass mugs because why not romanticize every aspect of your life, even your morning chai? Each set also comes with two golden spoons so you can feel fancy with your pinkies up while eating ice cream.
Promising review: "Came straight to Amazon when I saw these beautiful mugs on TikTok. I just had to have them! I'm very picky with mugs, these are perfect for me. Stunning to look at and a pleasure to drink out of. Highly recommend!" — Margarita Harutoonian
Get a set of two from Amazon for $15.29+ (available in seven styles).
28. An electric lighter to avoid burning your fingers or getting wax everywhere when trying to light your jar candle. It's super easy to use — just press the button to light it! No more fumbling with matches or worrying about running out of lighter fluid.
Promising review:"I kept seeing these in TikTok videos and since my ugly regular lighter went out I had to get me one. I love it. 🥰 The rose gold is so pretty too!" — Zeva
Get it from Amazon for $7.59 (available in seven colors).
29. A Dash Rapid egg cooker because IDK about you, but I'm tired of playing the guessing game of whether my yolks are cooked all the way or not. This little gadget can make hard-boiled eggs for a quick snack, soft-boiled eggs for your breakfast toast, or even poached eggs for your fancy brunch.
This cooker can cook up to six eggs at ONCE. That's enough for the whole family.
See it in action on TikTok here.
Promising review:" I saw someone on TikTok with this and gasped! Ordered it right away. I had no idea these things existed. Super easy and convenient and the hard-boiled eggs came out perfectly. I'm testing a batch now without punching a hole in the eggs to see how they come out. Because why not make an easy process even easier?!?! Lol." — Gina
Get it from Amazon for $16.99+ (available in five colors and two sizes).
30. A super cute and comfortable cropped workout tank just begging to be added to your closet. This sports bra, which also looks like a cropped tank, is perf for everyday wear due to its breathable and stretchy fabric. It also offers additional support so you can wear it while working out. And might I add, it looks UH-MAZING on.
www.amazon.com, www.amazon.com
TBH, this crossed my radar because of Stephanie Buttermore, a popular YouTuber who shares stories of her gym routines on Instagram.
Promising review:"I saw this on TikTok and was hesitant cause I'm used to buying, like, cheap $5 crop tops, but thank you to whoever on TikTok posted these because I'm gonna end up buying backups and every color. They're so cute but still laid back and can be used from day to day going out or working out. They make the girls look great too without having to wear a bra underneath. A little pricey but so worth it." — Nads Thoughts
Get it from Amazon for $19.99+ (available in women's sizes S–XXL and 26 colors).
32. A pair of lint removers that work so well to remove pet hair, you'll have enough to make a wool coat. Unlike a normal lint roller, this doesn't contain any sticky adhesive, which means it can be used over and over again.
www.amazon.com, www.amazon.com
Check it out on TikTok here.
Promising review:" I kept seeing these all over TikTok, and I was noticing that my carpet looked strangely discolored from dog hair, even with constant vacuuming with my incredible pet vacuum. These tools pulled up so much dog hair, I could not believe it! I feel bad for my friends who have dog allergies that were coming over before we discovered this tool." — Lexy
Get a pack of two from Amazon for $8.89.
Reviews have been edited for length and/or clarity.