Anchor Oral Care teams up with Subhashree Ganguly to strengthen its presence in West Bengal
Anchor Oral Care
, a brand from
Anchor Consumer Products
, has strengthened its presence in West Bengal by appointing actor
Subhashree Ganguly
as its brand ambassador.
West Bengal remains a key market for Anchor for decades and this strategic move underscores the brand's commitment to expanding its reach and reinforcing its market position in the region.
Anchor Oral Care aims to enhance its presence and distribution network in the region and boost brand visibility, further growing its market share. Recognising the growing demand for high-quality
oral care solutions
, the brand is expanding its presence to cater to the evolving needs of West Bengal consumers.
Anchor Oral Care has launched two new campaigns in the state, highlighting its superior oral care range, including its flagship product,
Anchor Red Toothpaste
. New campaigns tailored for West Bengal include "Laal. Kamaal. Bemisaal." and "
Naye Zamane Ki Nayi Suraksha
".
The campaign - Laal. Kamaal. Bemisaal - showcases the powerful benefits of Anchor Red Toothpaste, a trusted herbal solution enriched with ten Ayurvedic Benefits made with six core ayurvedic ingredients.
The TVC captures a relatable shopping moment, emphasising how the toothpaste's effectiveness and taste make it the ideal choice for families.
"Naye Zamane Ki Nayi Suraksha", featuring Ganguly, focuses on the importance of complete oral care for families. It positions Anchor Oral Care as a scientifically advanced and ethically conscious brand, highlighting its CalFlo formulation for whiter, stronger and healthier teeth through its trusted 100 per cent Vegetarian formulations.
Karan Shah, director of Anchor Consumer Products stated, "Partnering with Subhashree Ganguly marks a significant milestone in our journey, and she will play a crucial role in raising
oral health awareness
across West Bengal."
Kunal Shah, creative director, Anchor Consumer Products shared insights on the campaign's vision: "With 'Laal. Kamaal. Bemisaal.' and 'Naye Zamane Ki Nayi Suraksha,' we aimed to create a fresh and culturally relevant narrative that resonates deeply with West Bengal consumers.'
Ganguly said, "I am really excited to join hands with Anchor Oral Care - a brand known for trust, innovation, and complete oral care. Good oral hygiene is so important for overall health, and I truly connect with Anchor's commitment to making effective and modern solutions for families.'
Asit Roy, senior vice president - sales of Anchor Consumer Products, emphasised the brand's strengthened focus on West Bengal, "Our partnership with Subhashree Ganguly, along with our new campaigns, will enable us to deepen our engagement with consumers, expand our distribution, and strengthen our position in the oral care category.'
Sandeep Abbhi, marketing head of Anchor Consumer Products added, " Ganguly is a trusted, admired and culturally rooted personality in West Bengal. Beyond the TVC, she will be actively involved in digital campaigns, in-store promotions, and consumer engagement activities."
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