Ms. Rachel sends parents into a frenzy after new merchandise sells out INSTANTLY despite recent public backlash

Daily Mail​

7 days ago

In what can only be described as a retail frenzy, Ms. Rachel's latest merchandise - a limited-edition Tonies toy - sold out immediately after release, sending parents across the country into a panic.
Despite recent headlines surrounding her outspoken advocacy for children in Gaza and rumored tensions with celebrities including Olivia Munn, the YouTube sensation's popularity among families appears stronger than ever.
The Ms. Rachel Tonie, a small toy that plays audio stories and songs when placed on the Toniebox speaker system, was snatched up in seconds across both physical retail stores and online platforms.
Many parents reported refreshing websites repeatedly, only to see the toy disappear from their carts within 30 seconds before they could complete checkout, according to The Cut.
Listings immediately began appearing on Facebook Marketplace and eBay - some marked up to $100 - five times the original $20 retail price.
'They're sold out everywhere and reselling for $60+ I'm bummed about this. Any word on why they didn't keep up with the supply and demand for these?' one user commented on Ms. Rachel's Instagram.
'I have had SIX people call me about this damn toy today,' one Target employee wrote on Reddit. 'The last guy offered me $100 to grab it off the shelf personally.'
'Someone please let me know if the Ms Rachel Tonie becomes available,' another desperate parent shared.
On social media, videos showed eager parents also camped out in store parking lots.
The widespread demand is not new for Ms. Rachel - real name Rachel Griffin-Accurso - whose educational content has made her one of the most beloved children's entertainers on YouTube.
And the content creator currently has over 16 million subscribers.
Since launching her official merchandise line last fall, which includes a talking doll, stacking cups, finger puppets and spin-along learning wheel, retailers have struggled to keep up with inventory.
Scalpers have also seized the opportunity, with some traveling across multiple states to buy stock and flip it at steep markups.
Still, Ms. Rachel's fans say the hype isn't just about scarcity - it's about trust.
Parents see her as a deeply genuine figure who puts children first, both in her content and in her activism.
Her decision to partner with Tonies was met with widespread approval due to the brand's screen-free design and focus on educational storytelling, values that align perfectly with her own mission.
Recently, Ms Rachel called out celebrities for not speaking out in defense of Gaza.
'Celebrities - you won't get canceled for saying people in Gaza should not be starved to death,' she said.
She continued, 'We will remember your silence. And that you chose it over people's lives.'
It comes just one day after she vowed not to work with anyone who had not spoken up about the humanitarian crisis in Gaza.
'To anyone asking to with work with me who hasn't spoken out about Gaza: Thank you for the request. I'm not comfortable working with anyone who hasn't spoken out about Gaza. Much love and God bless,' she wrote.
Her latest comments on Gaza come after she found herself in a public clash with actress Olivia Munn.
It began after Munn - who is mom to two kids - explained in an interview her personal preferences when it comes to the kind of children's content she allows in her household.
'I know kids love [Ms. Rachel], but the thing is, if I can't watch it, I'm not going to spend the rest of my life going crazy,' she said.
Munn, 44, also shared that she avoids cartoons, noting that when her son Malcolm asked for Blue's Clues, she responded, 'Hell no. Not in my house.'
She added that while her partner, John Mulaney, introduced their son to Spider-Man cartoons, she prefers live-action films like Spider-Man: Homecoming.
'If you want to watch the real-life ones, then we can watch that,' she said. 'It might be a little too old for him, but I can't take the cartoons.'
While Munn's comments appeared to be more about her personal viewing preferences than criticism of any specific creator, it did not stop online speculation that it was a slight on Ms. Rachel.
And afterwards, Ms. Rachel furiously hit back to express her disappointment at the coverage of her allegedly brewing 'feud' with the actress.