Amazon Australia prepares to kick off its longest Prime Day ever in 2025 starting from July 8
From July 8 to July 14, Amazon Prime members can take advantage of what will be the longest ever Prime Day with unmissable deals across all categories including electronics, home and kitchenwares, Amazon devices, everyday essentials, beauty, video games, books, toys, clothes and shoes.
New deals will drop throughout the seven-day sales event, with savings on leading brands like Adidas, Ecovacs, Lego, L'Oreal, PlayStation, Sodastream, Sony, Dyson, Cocobella, The North Face, Anker and more.
The sale period comes at the perfect time for shoppers with new research commissioned by Amazon Australia showing that many Aussies are planning to buy Christmas gifts earlier than usual to cut costs.
Over 72 per cent of Australians who will be buying Christmas presents this year said they would purchase them in July if substantial discounts were offered.
The research also shows that more than half of Australians wait for items to go on sale before making a purchase, with clothing, tech and appliances being the most common items they hold out for.
Prime Day also coincides perfectly with the mid-year tax return period, as 60 per cent of Aussie shoppers are waiting for their tax refund to arrive before spending.
Customers who have not tried Prime can unlock a 30-day free trial at amazon.com.au/prime to participate in Amazon Prime Day and to unlock the many year-round benefits, including fast, free and convenient delivery on eligible orders.
Director of Amazon Prime across APAC Arno Lenior said: 'We are thrilled to be bringing our longest ever Prime Day to Australia this year, giving shoppers more time to unlock great value.
'Aussies are savvier than ever when it comes to spending, with two in three waiting for marquee sales events to make big ticket purchases and we look forward to offering them incredible discounts. We encourage shoppers to start thinking about what they need or want and building out wishlists so that come Prime Day, they are ready.'
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