Lacoste taps Adèle Exarchopoulos as brand ambassador
The first pictures featuring Exarchopoulos as Lacoste's new brand ambassador include the same Lenglen leather handbag, in a deliberate reference to the runway show, but the rest of the styling is quite different. Lying prone on an apple green floor, against a backdrop in the same acidic hue, Exarchopoulos is pictured with her face turned towards the lens, wearing a green bare-back top, the handbag arranged like a skirt and Storm 96 2K sneakers on her feet, in a tennis-style look.
'[Exarchopoulos] was born in Paris and perfectly captures the elegant nonchalance that constitutes the essence of Lacoste,' the brand said in a press release. 'She will embody the brand with boldness and style in a variety of statements, featuring the leather goods category too,' added Lacoste.
Exarchopoulos won Best Supporting Actress at the 2024 César film awards for starring in All Your Faces, and is an ambassador of Yves Saint Laurent Beauty. She is now the new French face of Lacoste, the female counterpart to actor Pierre Niney, Lacoste brand ambassador since 2024. Niney was one of the headliners in Lacoste's 'Play Big' campaign last year, created by the BETC agency, alongside other artistic and sporting celebrities like Novak Djokovic, Venus Williams, Jeon Somi, Ahn Hyo Seop and Wang Yibo.
Lacoste, which said it generated a revenue just shy of €3 billion in 2024, is aiming to reach €4 billion by 2028-2030, according to CEO Thierry Guibert. Expanding the North America business is one of Lacoste's stated growth drivers, and the same surely goes for boosting consumption of its women's products, explaining why the sportswear brand has signed up the highly popular Exarchopoulos.
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