ColdplayGate meme fodder isn't an opportunity for a marketing campaign
When a family crisis becomes a trending hashtag, it marks an ethical line brands shouldn't cross.
Many brands in the West couldn't resist quips and memes, tying their products to the drama almost immediately.
It was a personal disaster and a public relations catastrophe. The digital tsunami that engulfed the CEO of tech firm Astronomer and his HR chief after
a 'kiss cam' moment at a Coldplay concert is still going strong.
The moment that was broadcast to a stadium and then, within hours, to the world, became 'ColdplayGate', a trending hashtag, a source of endless memes, and a brutal public spectacle.
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