A.I. Sound Will Not Count for MPSE Golden Reel Awards
Within sound production, A.I. can be used for voice generation, dialogue cleanup, and speech enhancement in applications like Descript and Riverside.fm, and both Adobe and Avid have pushed AI features for 'boosting creativity' in more industry-level editing workspaces like Audition and Pro Tools. Just to name a few uses, A.I. features pitch or change the quality of human speech, generate wholly AI speakers from a written script, or remove silences between speakers — although, as sound designer Taylor Moore pointed out to IndieWire, working in that algorithmic way can destroy important context for audiences and can actually rob creators of the chance to make artistic choices.
More from IndieWire
Gold List TV Honors 'Squid Game,' 'Deli Boys,' 'The Studio,' and More
Jacinda Ardern Documentary 'Prime Minister' Shows Us How the New Zealand Leader Is the Anti-Trump
'The urge with all the hyper-intelligent machine learning, polishing mix algorithms out there and the ease with which modern technology allows you to pull all the silences out and all the breaks — I mean, I could hit one button on Pro Tools and it'll strip all the silences and shorten the dialogue so there's no gaps. But that destroys it,' Moore told IndieWire.
The MPSE's Golden Reel qualification rules are currently in the process of being updated and re-published on the MPSE website, detailing what it will mean in practice to not accept projects for awards consideration where Generative A.I. is used to create elements for the final soundtrack. The organization also said that the MPSE board of directors and its A.I. committee will continue to study the existing and evolving tools on the market and make additional changes to the awards guidelines as appropriate. But the MPSE wants to firmly come down on the side of supporting human artists working in sound and music editorial, sound design, and Foley artistry.
'We support and prize technological advances that assist artists in their creations. However, standards for the legal and ethical use of Generative A.I. have yet to be established and are far from being accepted broadly. What we choose to promote as award-worthy points to how much we value the human endeavor of artistic creation,' the MPSE released in a statement announcing their ban on projects that utilize Generative A.I.
David Barber, president of the MPSE, added in the same statement that, 'It is an enormous question to ask: how much of our humanity are we willing to give away to technology, especially in the arts? The time to ponder that question, set up boundaries, and guide how A.I. is assimilated into our workflow and lives was yesterday. The dam of A.I. has broken, and the waters are upon us. Choosing what we embrace as award-worthy filmmaking is a way of diverting those waters while we grapple with this exponential change. As A.I. technology infiltrates and permeates our industry, rules and accepted practices for its use need to emerge that keep artists at the forefront.'
Best of IndieWire
Guillermo del Toro's Favorite Movies: 56 Films the Director Wants You to See
'Song of the South': 14 Things to Know About Disney's Most Controversial Movie
Nicolas Winding Refn's Favorite Films: 37 Movies the Director Wants You to See
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
2 hours ago
- Yahoo
Figma IPO: Analyst says this is the 'ideal candidate' to lead the way
-- In a note to clients on Monday, DA Davidson called Figma 'an ideal IPO candidate to lead the way for additional software IPOs over the next 12–18 months.' The firm expects Figma to begin trading later this week. The note highlights strong investor appetite and points to the firm's fundamentals, stating that Figma 'checks the boxes in terms of growth, profitability, and technology.' Figma is part of a broader wave of well-capitalized private software companies, such as Canva, Databricks, and Genesys, preparing to go public following a prolonged IPO drought. According to DA Davidson, these firms have become 'fit,' with reports of positive free cash flow alongside healthy double-digit revenue growth. With 46% year-over-year growth in the first quarter of 2025 and a projected 39%–41% increase in the second, Figma's performance stands 'well above the median for SaaS names in our universe at 13%,' DA Davidson added. 'We see a pathway to durable growth going forward,' stated the firm, citing a growing enterprise motion and improved monetisation of free users. While investors are closely watching the evolving competitive dynamics with Adobe (NASDAQ:ADBE) and Canva, DA Davidson believes Figma 'has a strong argument to remain a category leader' due to its 'key role in product management workflows, collaboration capabilities, and partner ecosystem.' The analysts expect 'a positive day 1 reaction,' noting that the IPO pricing range implies a fully diluted valuation between $14.6 billion and $16.4 billion. 'For a story with solid growth potential, positive operating margin trends, and strong brand awareness we believe that institutional and retail interest will be high leading to a positive initial reaction,' DA Davidson concluded. Related articles Figma IPO: Analyst says this is the 'ideal candidate' to lead the way Clients buying into summer rally, bracing for later pullback, says BofA's Hartnett Apollo economist warns: AI bubble now bigger than 1990s tech mania Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
2 hours ago
- Yahoo
Figma targets $18.8 billion valuation in US IPO after bumping up price range
(Reuters) -Figma raised the proposed price range for its U.S. initial public offering on Monday and is now aiming for a valuation of $18.8 billion, in the latest sign of strong investor appetite for high-growth technology stocks. The design software firm and some of its investors are now looking to sell shares priced between $30 and $32 each to raise $1.18 billion in the offering. That compares with its prior proposed price target of between $25 and $28 each. The new valuation puts Figma closer to the $20 billion it had reached when Adobe agreed to buy it. The Photoshop maker later abandoned the deal in December 2023 after facing antitrust roadblocks in Europe and the UK. The U.S. IPO market is recovering in 2025 after a brief speed bump in April due to tariff-related volatility. Bankers expect activity to accelerate once the summer lull ends and the fall window opens, driven by strong demand for high-growth listings. Figma is expected to trade on the New York Stock Exchange under the symbol "FIG." Morgan Stanley, Goldman Sachs, Allen & Company and J.P. Morgan are the lead underwriters of the IPO. Sign in to access your portfolio
Forbes
3 hours ago
- Forbes
Why Your Brand Is Your Only Defense Against AI's Sea Of Sameness
How does your brand show up in AI? Imagine discovering that 40% of your potential customers never see your website, never click your ads, never even know you exist because an AI answered their question first. This isn't fiction, it's happening today: traffic to company sites has dropped up to 30% as consumers skip Google for ChatGPT. But here's what separates tomorrow's market leaders from today's casualties: In a world drowning in AI-generated sameness, your brand becomes the life raft. When machines evaluate options for humans, only brands that have prepared for an AI-first world will thrive. The rest become invisible. The AI opportunity most brands are missing Yes, Google's market share dipped below 90% for the first time since 2015. Yes, AI chatbots processed 55.2 billion visits last year. But here's what most people aren't realizing: AI doesn't replace brand value - it amplifies it. The data confirms this opportunity: A recent Bain report sited that while 80% of consumers use AI for search, conversion rates through AI-powered discovery are already 2x higher than traditional Google search for certain categories. Adobe reports AI-referred traffic to retailers exploded 1,200% between July 2024 and February 2025. According to Adobe, traffic to U.S. retail websites from Generative AI sources jumped 1,200 percent. Why strong brands win the AI algorithm game Here's the counterintuitive truth: As AI generates more content, brand differentiation becomes more valuable, not less. Why is that? Large language models trained on billions of web pages naturally develop preferences for established, trusted brands. When asked for recommendations, ChatGPT doesn't randomly select options - it synthesizes patterns from authoritative sources, reviews, and expert opinions. Strong brands dominate these training datasets. Companies will increasingly get new customers directly from AI-driven recommendations. A brand's success won't happen by chance, but rather the result of deliberate brand-building strategies that work with AI, not against it. The playbook for AI brand dominance Forget keyword stuffing. AI models value: Brands implementing comprehensive schema markup will see higher inclusion rates in AI-generated responses. Traditional SEO metrics become secondary to new KPIs: Develop content explicitly designed for AI consumption: Instead of generic chatbots, create AI representatives that embody your brand: The future isn't just AI talking to humans - it's AI marketing, negotiating, selling, and servicing with AI: Measuring success in the AI-first world Traditional metrics need AI-era upgrades. Instead of just tracking organic search rankings, click-through rates, and time on site, start measuring the AI metrics that matter such as AI recommendation frequency, brand authority score in LLM responses, AI agent-assisted conversion rates, cross-platform AI mention sentiment, and zero-click value capture. Now is the time to start your brand's AI-readiness plan. The choice is binary: Either your brand becomes the default AI recommendation in your category, or your competitors will. In a world where content is AI-generated and there's a sea of sameness, your brand isn't just your differentiator - it's your survival strategy. The companies investing in AI brand dominance today will own the customer relationships of tomorrow.
