McDonald's to Add Select CosMc's Exclusives to Regular Menus This Year
During a Q1 earnings call on Tuesday, McDonald's CEO Chris Kempczinski touched upon several hot topics, so to speak, including "interesting learnings" the company gained from the rollout of its beverage-forward concept.
While Kempczinski didn't get into all of the fine details, he did say that the findings have influenced McDonald's overall decision-making and that sometime later this year, it would be working with franchisees to bring some of the beverage recipes that were previously exclusive to CosMc's to its standard menus.
Most of the menu-specifics–like what drinks are launching nationwide and for how long–are still forthcoming as McDonald's continues to "test, learn, and position itself for growth" in the space.
Related:The One Thing That Surprised Us About McDonald's Newest McCrispy Chicken Strips
That said, the company previously shared that its "most popular drink customization" was the addition of "Fruity Popping Boba," so it's no surprise to see fans already asking for it to spill over from CosMc's menu to their local Golden Arches.
Customers also hope its Churro Cold Brew Frappe, Iced French Toast Galaxy Latte and Tropical Spiceade are among the first to make a splash at McDonald's.
"I NEED ALL OF THEM," one more quipped.
Though many of the details of the expected beverage menu overhaul are unclear, Kempczinski said McDonald's is "committed to going after beverages."
"It's part of why we set up beverages as one of our key three category structures—just because of the opportunity that we saw there," the exec added.
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