Market Logic Launches DeepSights Agents

Martechvibe

19-06-2025

DeepSights Agents offer automated trend monitoring and AI-supported product innovation, helping organisations accelerate development cycles and improve decision-making in market research.
Market Logic has introduced DeepSights Agents, a new addition to its AI-driven market intelligence platform. The initial agents are trained to identify gaps in the market, support idea development, and help shape new product concepts. The solution is aimed at helping companies shorten their innovation cycles.
Two types of DeepSights Agents will underpin a new model for driving business impact from AI-based market intelligence technology. Together, they will provide end-to-end support for new product development. DeepSights Consumer Trends Agents offer continuous monitoring and analysis of market data, enabling enterprises to move from manual insight-gathering to automated, real-time intelligence. This represents a shift toward more proactive approaches in market research.
DeepSights Innovation Agents are designed to support project teams in a collaborative human-AI framework. These agents will operate within the DeepSights Innovation Studio—an application that also includes customisable workflows and templates to guide users through each stage of the innovation process.
'It's time to move market research and intelligence into the driving seat for growth strategies. Agentic AI presents an opportunity to make sense of market signals 24×7 and accelerate innovation momentum,' said Olaf Lenzmann, Chief Product and Innovation Officer, Market Logic Software.
'Companies that redefine their processes to embrace these capabilities will be the ones to anticipate consumer needs and steal a march on their competition.'
Richard Davies, Founder, Alchemy-RX, said, 'When the pace of innovation slows, growth inevitably slows. We see the potential for DeepSights Agents to reverse this decline and enable a step-change in the volume of high-quality concepts brands bring into their innovation pipeline.'
'Our proven ideation methodology will benefit by applying this systematic, data-driven approach to the innovation process for our customers.'
DeepSights Agents will be generally available from August and are designed for use across industries such as Pharmaceuticals, CPG, Retail, and Financial Services. Market Logic, along with its partner network, will provide expert support to help organisations implement and tailor the solution to fit specific market needs.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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