Kushal's Fashion Jewellery Marks Milestone of 100 Stores, Aims to Reach 150 by the End of This Financial Year
Kushal's Fashion Jewellery plans to continue its growth trajectory and is targeting 150 stores by the end of this financial year, with deeper expansion into high-growth Tier 1, 2, and 3 cities. The company also plans to launch new collections, enhance product quality through innovations in plating technology, and further expand its latest 'Elevated Everyday' line. As part of its long-term expansion roadmap, Kushal's Fashion Jewellery is targeting 300 stores across the country in the next three years, aiming to bring affordable & fashionable jewellery to every corner of the country.
Founded in 2006, Kushal's Fashion Jewellery has built a strong presence across the country, with 100 stores in 38 cities. The brand has steadily grown among the metros and Tier 2 and Tier 3 markets, offering a unique blend of Indian craftsmanship and contemporary design. Its product portfolio spans over 10,000 meticulously crafted designs including antique, kundan, zircon, temple, and 92.5 BIS-hallmarked sterling silver jewellery-known for their superior quality and premium handfeel. The range features necklaces, earrings, chokers, rings, bracelets, maang tikas, brooches and more designed to cater to celebration, bridal, office and everyday wear.
The expansion strategy reflects the brand's commitment to offering a best-in-class shopping experience. Exclusive launch-day offers were added to the celebration, pulling large crowds and loyal consumers to the event. Influencers were also present, adding to the buzz and reach of the event.
Commenting on the milestone, Manish Gulechha, Co-founder of Kushal's Fashion Jewellery, said, 'Reaching 100 stores is a proud and emotional moment for us. What started as a vision in 2006 has grown into a brand that speaks to modern Indian women across India. This achievement is a result of the trust our consumers have placed in us and the dedication of our team across all locations. We remain committed to delivering stylish designs, high-quality materials, and an exceptional shopping experience whether in-store or online.' Actor Nushrratt Bharuccha shared her enthusiasm for the brand, stating, 'Kushal's fashion jewellery has always stood out to me for its elegance and versatility. Whether it's a big celebration or everyday wear, they have something for every occasion. I'm honoured to be part of this celebration and to witness the love people have for this brand.' With a strong foundation in the southern markets such as Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, and Kerala. The brand has also rapidly expanded into Mumbai, Chandigarh, Pune, Lucknow, Bhopal, and Guwahati. Kushal's Fashion Jewellery aims to solidify its footprint in every corner of India, bringing premium fashion jewellery within reach of every modern Indian woman.
In addition to its physical presence, Kushal's Fashion Jewellery continues to strengthen its omnichannel strategy through its website, mobile app, and active social media engagement. The online platforms, including Kushals.com, allows consumers across the country to explore and purchase jewellery seamlessly, supported by a unified offline and online experience.
About Kushal's Fashion Jewellery Since its establishment in 2006, Kushal's has distinguished itself as a fashion and silver jewellery brand dedicated to catering to various aspects of a woman's life, including workwear, partywear, bridal attire, and everyday casual elegance. Offering a diverse range of jewellery spanning necklaces, earrings, finger and toe rings, and more. At present, Kushal's has established 100 stores in over 38 cities across the country, and it continues to rapidly expand its retail presence throughout India. Kushal's presently operates in cities such as Bangalore, Hyderabad, Chennai, Pune, Chandigarh, Mumbai, Indore and many others in India. Additionally, customers can conveniently make purchases online through www.kushals.com (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.).
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mint
24 minutes ago
- Mint
Top Losers and Gainers on July 28: Kotak Mahindra Bank, SBI Cards, GMDC, CDSL among top losers today
Indian equities ended another session in the red, dragged down by a sharp decline in Kotak Mahindra Bank along with weakness in other key heavyweights, including Bharti Airtel and TCS, leading to an almost 0.70% drop in the benchmark indices. In addition, the delay in a potential India–US trade deal and continued selling by overseas investors also weighed on the Indian stock market, which extended its losing streak to a third consecutive session on Monday and fell to a 7-week low. The Nifty 50 slipped below the 24,700 mark, settling at 24,680 with a 0.63% decline, while the S&P BSE Sensex dropped 0.72% to close at 80,874 points. While large-cap stocks continued to face selling pressure, mid- and small-cap stocks saw even sharper declines, with the Nifty Smallcap 100 ending today's session down 1.26% and the Nifty Midcap 100 closing with a 0.84% drop.
Mint
24 minutes ago
- Mint
Personal loan volume spikes, year-on-year growth drops in FY 2025: Report
Resorting to borrowing when the credit need arises is a typical behaviour of consumers. Be it for car, home, consumer durables or for personal needs, borrowing is the part and parcel of life of consumers everywhere. CRIF High Mark released its annual report listing out latest trends relating to borrowing trends of Indian consumers. The report highlights that personal loan POS grew from ₹ 10.7 lakh crore to ₹ 14.6 lakh crore over two years but year-on-year growth fell sharply from 25.2 percent in FY2024 to 9.1 percent in FY2025. The report titled How India Lends Credit Landscape in India FY 2025 provides in depth insights into originations, portfolio and delinquency trends across major product categories. When it comes to the lender type, the share of NBFCs has increased from 27.6 percent to 36.4 percent in the past two years from 2023 to 2025. During this time, the share of private banks fell from 32.5 percent to 29.2 percent. The share of PSU banks declined from 35.3 percent to 30.5 percent. The share of origination value for personal loans over ₹ 10 lakh has risen steadily from 28.2 percent in FY24 to 30.9 percent in FY25, indicating a growing preference for higher-value loans. Meanwhile, the share for loans between ₹ 1 lakh and ₹ 10 lakh has declined, suggesting a shift away from mid-sized lending. Interestingly, loans under ₹ 1 lakh are also gaining market share in origination value, driven by the increasing adoption of digital and small-ticket lending solutions, especially by NBFCs. Loans below ₹ 1L also continue to dominate in volume, increasing from 87.1% in FY24 to 89.3% in FY25. The origination value of two-wheeler loans jumped from ₹ 99,543 crore in FY24 to ₹ 110,056 crore in FY25, though the growth rate moderated from 25.1 percent to 10.6 percent over the same period. The report suggests that tighter credit policies aimed at managing default risks, along with increasing stress among sub-prime borrowers, may have influenced this slowdown. Two-wheeler loan delinquencies increased across all lender types from Mar '24 to Mar 2025, with PAR 31-90 percent for PSU Banks climbing from 1.27 percent to 1.61 percent and private banks rising from 3.27 percent to 3.62 percent. In terms of credit cards, the share of private banks fell from 70.8 percent to 69.6 percent (active loans) and from 69.9 percent to 68.9 percent (portfolio outstanding). New card originations fell to 216.4 lakh in FY25, down 26.4 percent YoY, reversing the strong growth seen in FY22 and FY23. This follows a peak of 294.1 lakh cards that were issued in fiscal 2024, indicating a clear slowdown in momentum and tightening credit criteria. For all personal finance updates, visit here Disclaimer: Mint has a tie-up with fintechs for providing credit, you will need to share your information if you apply. These tie-ups do not influence our editorial content. This article only intends to educate and spread awareness about credit needs like loans, credit cards and credit score. Mint does not promote or encourage taking credit as it comes with a set of risks such as high interest rates, hidden charges, etc. We advise investors to discuss with certified experts before taking any credit.
Mint
27 minutes ago
- Mint
Aamir Khan's team breaks silence after 25 IPS officers visit actor's home
Bollywood actor Aamir Khan hit headlines when a bus filled with IPS officers reached his house in Mumbai. Visuals from outside his house surfaced online, leaving netizens wondering all sorts of things. While rumours suggested the visit was related to a top-secret film project, others guessed it had something to do with his luxury cars. Reacting to all speculations for once and all, Aamir's team revealed the real reason behind the visit. A spokesperson from Aamir Khan's team was quoted by News18, 'The IPS trainees of the current batch had requested a meeting with him, and Aamir Khan hosted them at his residence." This isn't the first time Aamir Khan has met with civil service aspirants. After his 1999 hit film Sarfarosh, which he played an ideal and honest IPS officer, it is said that he became a role model for many police trainees. Over the years, he's continued to meet officers from different batches, sharing stories from his film career and having meaningful conversations about patriotism, public service, and building a better nation. Meanwhile, Aamir Khan is flying high in the success of his latest release, Sitaare Zameen Par. Directed by RS Prasanna, it also stars Genelia D'Souza. The film earned ₹ 165 crore nett at the box office in India in its first month since release. Aamir will soon be leaving for Australia, where he will be attending the 2025 Indian Film Festival of Melbourne (IFFM) as the Chief Guest. The event will be held from August 14 to 24. The festival will feature a retrospective celebrating Aamir Khan's remarkable journey in Indian cinema, with a special focus on his upcoming film Sitaare Zameen Par. 'I'm humbled and excited to be a part of the Melbourne Indian Film Festival. It's a festival that truly honours the spirit of Indian cinema in all of its diversity and riches. With Sitaare Zameen Par, we attempted to tell a story that embraces inclusivity and neurodivergence with sensitivity and heart, and I'm grateful that the film has touched so many people. I am eager to share my journey with Melbourne and shed light on the stories that matter," Aamir said in a statement. On the film front, Aamir will be next seen in Rajinikanth's upcoming Coolie. The film is directed by Lokesh Kanagaraj. He will be seen in Rajkumar Hirani's next on Dadasaheb Phalke, the father of Indian cinema.
