GoCardless integrates with Giacom's Cloud Market Tools billing platform
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This integration is part of Giacom's wider strategy to help partners reduce their reliance on manual processes and scale more efficiently. Many channel businesses rely on disconnected systems and manual workarounds that slow operations, delay payments, create inconsistent customer experiences, and ultimately slow down growth as they scale. Giacom's Cloud Market Tools were built to address these challenges by integrating core business systems, streamlining processes, and automating every stage of the lead-to-cash journey.
Tom Metcalfe, Director, UK&I Partnerships at GoCardless, said: 'We're excited to work with Giacom to simplify payments for Managed Service Providers (MSPs) so they can focus on what they do best. Bank payments are cheaper, safer and more reliable than cards -- which is why we believe they're the ideal way to increase revenues while cutting down on costs. From popular forms of bank payment like Direct Debit to new, cutting-edge methods like those powered by open banking, this partnership allows our joint customers to access best-in-class payments directly within a platform they know and trust.'
Ant Molloy, Managing Director of Cloud Market Tools said: 'With GoCardless now fully integrated into Cloud Market Tools, we've created a fully automated payment collection service. This enables partners to manage collections and reconciliations without ever having to leave their billing system. That means no more switching between systems, no more rekeying data, and no more chasing late payments. Just faster, easier, and more reliable cash flow.
'MSPs are under pressure to do more with less, but fragmented processes are still holding many back. Collecting and chasing payments can be a major drain on time and resources. GoCardless removes much of that hassle, giving partners a simpler, smarter way to stay on top of their billing and payment processes. Since launching the integration, we've seen strong demand from partners looking to remove complexity and gain more control over their billing and payment workflows.'
Cloud Market Tools is a modular software suite designed to support every aspect of an MSP's operational journey – from quoting and ordering to billing, support, and now, payment collection. The GoCardless integration joins a growing ecosystem of strategic technology partnerships, including connectors for finance systems like Sage and CRMs like The Layer. These integrations are designed to bring siloed data together, reduce duplication, and ensure MSPs have a single source of truth across their operations.
Giacom's investment in platform development is focused on giving partners the tools they need to improve their operational maturity, drive sustainable profitability, and deliver a consistently excellent customer experience. By streamlining the quote-to-cash process and removing unnecessary friction, Giacom enables its partners to grow faster and serve more customers without scaling complexity.
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