Reliance Retail acquires Kelvinator to strengthen its consumer durables presence
The acquisition, disclosed in a media release filed with stock exchanges, aligns with Reliance Retail's strategy of 'democratizing aspirational living' and making premium home appliances accessible to a wider audience.
Kelvinator, a global pioneer in electric refrigeration with a strong brand legacy in India since the 1970s, is known for its tagline 'The Coolest One' and has remained a trusted name for cutting-edge technology and durability. Reliance aims to leverage this legacy alongside its vast retail network to deliver high-quality, globally benchmarked products to every Indian household.
'Our mission has always been to serve the diverse needs of every Indian by making technology accessible, meaningful, and future-ready,' said Isha M Ambani, Executive Director of RRVL. 'The acquisition of Kelvinator marks a pivotal moment, enabling us to significantly broaden our offering of trusted global innovations to Indian consumers.'
With over 19,340 stores, digital platforms, and partnerships with 3 million merchants, RRVL has established itself as a leader in India's retail landscape. The integration of Kelvinator is expected to enhance category growth, deepen consumer engagement, and unlock long-term opportunities in the premium home appliances segment.
For the fiscal year ending March 31, 2025, RRVL reported a consolidated turnover of ₹3,30,870 crore and an EBITDA of ₹25,053 crore, cementing its status among the world's fastest-growing and most influential retailers.
According to the company, this acquisition will help shape the future of India's consumer durable sector by blending Kelvinator's legacy of innovation with RRVL's unmatched scale and service capabilities.
About Reliance Retail Ventures Limited:
RRVL operates an omni-channel retail ecosystem spanning grocery, electronics, fashion, lifestyle, and pharmaceuticals, and remains the only Indian retailer in the Global Top 100 Retailers list by Deloitte (2023).
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