
We own ‘Britain's cheapest PUB' flogging pints for just 7p for touching reason… and we don't lose ANY money doing it
Staff at The Flying Duck in Ilkley, West Yorkshire are flogging ales for 1945 prices to commemorate the 80th anniversary of VE Day.
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Thirsty revellers who make it to the bar before the first 80 pints of Wharfedale Brewery Gold will pay the paltry fee to celebrate the anniversary of the end of the Second World War.
The average punter is set back £5 for the privilege, meaning customers will enjoy a 99% discount for the beverage.
Delighted locals joked that "Wetherspoons will be quiet for a couple of hours".
The pub's Facebook post reads: "Come join us on the 8th May where we will be celebrating VE Day's 80th anniversary. 80 pints for 80 years at 1945 prices."
In 1945 the price of a pint of beer was roughly one shilling and three pennies, depending on the beer and the location, which is worth around 7p.
Gerard Simpson, Operations Director at The Flying Duck and Wharfedale Brewery, said: "I just thought it would be nice to do something to celebrate 80 years.
"We came up with 80 pints for 80 years at 80-year-old prices. It's the one beer [at that price] we'll be serving our Gold.
"We're quite lucky because as well as The Flying Duck we also have a brewery, Wharfedale Brewery, which means we're in a position where we can buy our beer for its cost so it wouldn't have an impact as a chain pub would have.
"We're a community pub, we like to raise money for local charities.
"I think it's nice to be able to do something and celebrate it.
"People can just drink away - once the 80 pints have gone they've gone."
Locals Heartbroken as Auchenmalg's Only Pub, The Cock Inn, Closes Down
Thrilled social media users commented on the post.
One wrote: "Wow Spoons will be quiet for a couple of hours then."
Why pubs are pushing up prices
The latest figures come after the British Beer and Pub Association warned the average cost of a pint across the UK will rise from around £4.80 to £5.01.
It said pubs are expecting to raise their average prices by 21p.
Figures from the Office of National Statistics (ONS) found the cost of a pint of draught lager in pubs jumped almost 3% in the year to January 2025.
Pubs say they have been forced to push up prices because of a series of cost increases announced in last October's Budget.
They say the only way they can stay open is to pass the raised costs on to customers.
Simon Dodd, chief executive of Young's, said the chain planned to increase its prices by between 2.5% and 3%.
Wetherspoons also recently hiked the price of some of its drinks and meal deals by up to 30p.
Meanwhile Heineken increased the price of its draught beer by an average of 2.97% for pubs in February.
More than 400 pubs across England and Wales were demolished or converted for other uses last year, figures from Altus Group show.
As a result, the number of pubs across the two countries fell below 39,000 for the first time.
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