Lone Design Club launches 'Airbnb of pop-up retail'
Now in its sixth year and with over 110 curated pop-ups and 10,000+ brand activations under its belt, LDC said the new 'landlord-first tech platform' is built to 'unlock the hidden potential of underutilised commercial space from vacant units and rooftops to foyers and media zones'.
It's a purpose-built SaaS platform that automates lead generation, leasing, onboarding, payments, and brand engagement through a central, landlord-branded portal."What once took hours of manual outreach is now streamlined through a tech-powered, white-label system', LDC said.
Noting that one in three brands are now using pop-ups in a market on track to hit £80 billion by 2028, Revolving Spaces 'opens doors for brands to activate high street spaces faster, smarter, and on their own terms'.
It's quick to point out that this 'isn't another listing marketplace… Revolving Spaces is a fully branded, automated lead generation and commercialisation engine designed to help landlords activate assets hands-free, while giving brands seamless access to prime real estate'.
Built out of Lone Design Club's own need (it was running up to five pop-ups a month with 80+ brands), Revolving Spaces 'cuts operational effort by 80% and boosts booking speed by 50%', it claims.
Integrated messaging, automated bookings, and CRM functionality "simplify brand interactions', while real-time performance analytics offer insights into sales, footfall, and engagement. The result is a claimed 30% revenue uplift in Year 1, 50% faster vacancy turnaround, and 45% less admin burden.
Hammerson, Ingka Centres (IKEA) and others have so far adopted the scheme.
The platform was initially piloted by commercial property giant Landsec at its St David's Cardiff shopping centre under the leadership of then-head of Asset Management Nicholas Porter, who has since joined Lone Design Club as Strategic Advisor.
He said: 'Revolving Spaces enhances landlords' operational efficiency, enabling them to attract a diverse mix of brands creating a dynamic 'revolving door' of relevant, rent-paying tenants that often exceed ERV. Managed via the platform, this boosts income, supports valuation growth, and supplies landlords with valuable R&D insights that pinpoint the next high-growth brands and unlocks further opportunities for store openings, pop-ups, brand activations, and media spend.
Rebecca Morter, CEO & founder of Lone Design Club, added: 'Landlords today need smarter ways to unlock revenue without adding pressure to stretched teams. Built from the ground up by operators, it automates the messy, manual work of short-term leasing and connects landlords directly with a pipeline of 10,000+ ready-to-go brands. We're not just simplifying the process we're changing the model. This is about future-proofing portfolios, filling space faster, and reshaping how retail and real estate work together.'
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