Braam Fashion Week returns with bold designs and Joburg's young talent
It could be argued that Braamfontein in Johannesburg is a world of its own — a vibrant hub for students from the city's top institutions.
It makes sense that a fashion show in Braamfontein is catered for young aspirant designers.
'Braam Fashion Week exists to give young designers, models, and makeup artists a platform to showcase their skills and creativity,' co-founder Phetogo Pule told The Citizen. Pule co-founded the event alongside Thato Mokgawa.
Now in its fifth edition, the biannual Braam Fashion Week will take place at the end of May at The Playground in Braamfontein.
'We believe in creating opportunities where there often aren't enough and providing a space where fresh voices can be heard,' said Pule.
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Shining the spotlight on the youth
Students studying fashion at institutions such as Villioti will showcase their work at Braam Fashion Week's Winter/Fall edition.
'As well as makeup artists from Face-to-Face West Rand / Roodepoort Beauty School who bring not only their passion but also the technical skills needed to succeed in the industry,' shared Pule.
According to the founders, this year's theme, I am fashion, embodies the spirit of individuality and artistry that defines the event.
'The Braam Fashion Week show is open to all Joburgers and celebrates the city's unique fashion culture. The event showcases authentic street style, offering everyone a chance to enjoy and appreciate the creativity and talent that make Johannesburg's fashion scene so special,' shared Mokgawa.
The first edition of Braam Fashion Week was in 2023. The organisers say more than 600 people attended, while last year's edition drew just over 400 fashionistas.
'These numbers show that this event truly resonates with the people; it's a platform they connect with, a celebration they see themselves in. This year, we are hoping to keep the same energy,' Mokgawa said.
'Attendees can look forward to an extraordinary showcase of fresh talent, daring designs, and the unique energy that comes from blending fashion with South Africa's thriving music and arts scene. It's a movement, a space where creativity flourishes, and a show that will leave everyone inspired.'
There's an entertainment element to the fashion show, with performances by upcoming music artists expected.
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