
Swedish House Mafia teases NYC return with cryptic Times Square billboard
Swedish House Mafia may be plotting a return to the Big Apple — and New Yorkers are already losing it.
The iconic electronic dance music trio — Axwell, Steve Angello and Sebastian Ingrosso — sparked a frenzy Wednesday when the supergroup made a surprise announcement in Times Square:
'New York See You Soon. Swedish House Mafia.'
4 The Times Square billboard flashed during a livestream of the group's three-hour Stockholm set, where they debuted a new track, 'Wait So Long.'
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The message flashed on a billboard during a livestream of their three-hour set in Stockholm, where they debuted a new track, 'Wait So Long.' Just a week earlier, they'd wiped their Instagram clean and posted a shadowy photo of the three of them with the cryptic caption '3.0' — a move that racked up nearly 100,000 likes and marked what fans are calling a new era.
A screenshot of the billboard's location — West 50th and Broadway — was then posted to the group's Instagram story, sending fans into a frenzy across TikTok, Reddit and EDM fan pages.
'I beg tell me when, I need to be there,' vowed one user on TikTok.
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4 The billboard's surprise debut during a Stockholm livestream lit up TikTok, where fans instantly began posting about their excitement — some even vowing to come out of 'retirement' if the group hits NYC.
@dol1house/ X
'Pulling out of retirement just for them,' another added.
Danielle Tourloukis, 24, a self-described 'huge fan' of Swedish House Mafia who lives in Murray Hill, told the Post that hearing the news gave her 'chills.'
'Can't wait to be dancing to this again,' she wrote in a TikTok from her account @itsdanitour, sharing a video of herself and two friends dancing in the streets of New York to Swedish House Mafia's 'One.'
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4 The group wiped their Instagram clean just days before the livestream and posted a shadowy photo with the caption '3.0,' racking up nearly 100,000 likes.
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Despite the tease, the group hasn't announced any U.S. dates on their current tour, which has them headlining festivals across Europe. Their last NYC appearance was a surprise April 2024 set at Brooklyn Mirage.
Formed in Stockholm in the late 2000s, the group remains one of the most recognizable names in EDM, with smash hits like 'Don't You Worry Child,' 'Save The World' and 'Miami 2 Ibiza.' They have sold out stadiums around the world — including Madison Square Garden in 2011.
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4 The group's current tour has them headlining festivals across Europe — but no U.S. dates have been announced, leaving NYC fans anxiously waiting.
@mimimoments/TikTok
The group split in 2013 after their farewell 'One Last Tour,' but reunited in 2018 and have since launched a new label, released their debut studio album 'Paradise Again' in 2022 and headlined festivals including Coachella.
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