What is a Jet2 holiday? Explaining the viral meme
A new meme is taking off on TikTok and it's coming straight from the airport.
It goes like this: in an animated British accent, a woman declares that 'nothing beats a Jet2 holiday,' while comically bad, dangerous or silly vacation fails fill the screen.
The voiceover comes from a commercial for Jet2, a U.K.-based discount travel company.
The videos are garnering millions upon millions of views, as more and more people on TikTok join in on the fun.
But the commercial and sound aren't actually new.
What's a 'Jet2 holiday,' anyway?
Jet2 first aired its commercial back in December 2022, according to a news release.
The voiceover describes Jet2's travel deals while music plays in the background. The song is Hold My Hand by Jess Glynne, which came out in 2015.
Jet2 later uploaded the commercial to YouTube in January 2024, and someone posted it to TikTok that August.
According to the website Know Your Meme, which tracks online trends, the Jet2 Holiday meme began to take off in late 2024.
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It started with a November 2024 post that shows an angry camel chasing a person in the desert.
A gif of the original Jet2 holiday meme on TikTok. A camel chases someone on holiday, as they nervously yell. (Image credit: alfred_m08/TikTok)
As the person screams and the camel continues running, we hear a voice say: 'Nothing beats a Jet2 holiday.'
The video received more than 3.7 million likes in less than a year.
Some other examples of videos using the Jet2 holiday sound. Left, a girl appears to run and eventually roll down a sandy hill. Right, a boy on vacation opens a large set of curtains in his hotel room, only to reveal a very, very tiny window. (notchloeexx/TikTok, bben9450/TikTok)
Jet2's official TikTok jumped on the audio trend in April 2025 by posting its own video. It received 12 million views.
But the meme didn't really go viral until this summer.
Trending now
As of July 18, more than 1.3 million videos have been posted using the sound.
And Google Trends, which keeps track of popular search terms, shows a big jump in the number of people searching for terms like 'Jet2holiday' in recent weeks.
A Google Trends search of Jet2holiday, reveals spikes of interest, or searches for the term lately. (Image credit: Google Trends)
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