Courrèges' Nicolas Di Felice calls on his community to shoot latest campaign
Unveiled inside Espace Commines in the Marais, the spiffy yet more relaxed collection comes at a time of rapid growth for the house of Courrèges, which in the past 18 months has opened four new boutiques in Korea alone.
Inspired by the Mirrors of Paris social media phenomenon, Di Felice entrusted over a dozen models and friends of the house to shoot selfies in his latest collection as they roamed around the City of Light. 'Tis a far cry, and a welcome change, from the white cube show-spaces favored by Di Felice in his dramatic must-see shows during the Paris catwalk season.
For next spring, Nicolas revamps classic André Courrèges ideas for today, like employing the signature belt as chokers of taut check tops, patent leather slingbacks or curvy blousons.
There is plenty of drama — from bravura cutaway skirts in denim or techy stretch, to slashed airtex dresses, to body-con open-back tops paired with biker shorts. Though overall, the clothes are cut more forgivingly — as was evident in a tour of the racks — and more targeted at the 40-something fans of the label.
All told, 18 muses turn their cameras on themselves – from the likes of Apolline Rocco Fohrer, Elodie Guipaud and Axel Gay to Jacqui Hooper, Stella Hanan, Nastassia Legrand and Samuel Elie.
Roving around the canals, bridges, squares and cobblestone quays of the Seine, in an intriguing shoot styled by veteran though ever-fresh stylist Marie Chaix, with casting by Piergiorgio Del Moro.
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