logo
From Bhubaneswar to Bharat: How hitch Is Empowering Small-Town India Through Digital Payments

From Bhubaneswar to Bharat: How hitch Is Empowering Small-Town India Through Digital Payments

New Delhi [India], July 31: In the vibrant city of Bhubaneswar, a dynamic fintech revolution is reshaping how India manages financial transactions. At the forefront is hitch, a platform launched in 2022 by 19-year-old visionary K. Sambid Kumar. Operating under Kottakota Business Development Pvt Ltd, hitch is transforming the financial landscape by offering seamless, rewarding, and secure solutions across all market segments—urban, semi-urban, and rural. Starting from Tier 2 cities and now competing with well-funded players, hitch prioritizes customer trust and convenience, ensuring financial services are accessible and beneficial to all.
Navigating India's Diverse Payment Landscape
India's digital payment ecosystem is booming, driven by widespread smartphone adoption and initiatives like the Bharat Bill Payment System (BBPS). However, challenges like limited banking access and varying levels of financial literacy persist across markets. hitch addresses these with a user-friendly app that simplifies bill payments, FASTag recharges, and rent processing via credit cards using Instant Money Transfer (IMPS). By integrating with BBPS, hitch ensures utility bills, insurance premiums, and other payments are accessible with a tap, delivering convenience and trust to users nationwide, from bustling cities to remote towns.
Rewarding Transactions with Added Benefits
hitch stands out by making every transaction rewarding. 'Tired of paying bills without perks? hitch is here to change the game!' declares their website, offering guaranteed cashback on every payment and a D2C prepaid card with exclusive benefits for end users. From mobile recharges in metro cities to rent payments in smaller towns, hitch's instant cashback, referral rewards, and prepaid card benefits turn routine transactions into opportunities for savings. Till date hitch has processed over 30,000 crores, reflecting its widespread appeal across India's diverse markets.
Building Customer Trust and Convenience
Financial inclusion hinges on trust and ease of use, and hitch excels in both. With robust encryption and partnerships with regulated fintech giants like M2P Fintech, Bajaj Finance, and Axis Bank, hitch ensures secure transactions that inspire confidence. Its intuitive design and ease of operations make it a preferred choice, offering services at lower costs compared to other players pan-India. A Bhubaneswar resident shares, 'hitch has revolutionized how I manage my finances! From rent to maintenance, it's seamless and trustworthy.' Another user, a busy professional, adds, 'I can bank confidently anytime, anywhere, with unmatched convenience.'
An All-in-One Solution for Every Indian
hitch's streamlined platform is a game-changer, consolidating bill payments, FASTag recharges, and rent processing into a clean, user-friendly interface. This simplicity is crucial across markets, where digital literacy varies. Whether it's a shopkeeper in Sambalpur or a professional in Gurugram, users can manage payments effortlessly without navigating complex banking portals. The app's instant rent processing via credit card, powered by IMPS, eliminates delays, offering unmatched convenience for tenants and landlords alike. The D2C prepaid card further enhances user benefits, making financial management rewarding and accessible.
Amplifying Impact Through Community Engagement
hitch's referral program drives growth by leveraging community trust, a key factor across urban and rural markets. By incentivizing users to invite friends, hitch creates a ripple effect, bringing more people into the digital payment ecosystem. A user in Rourkela or Delhi might refer hitch to a neighbor or colleague, earning rewards when they pay their electricity bill or recharge their prepaid card. This peer-to-peer model accelerates financial inclusion and fosters community empowerment, making digital payments a shared, rewarding journey.
A Visionary Leader Competing with Giants
Founded by K. Sambid Kumar, hitch embodies the ambition of a new India. Starting in Tier 2 cities, it now competes with heavily funded players, proving that innovation can thrive anywhere. The company's mission—'to empower users by providing innovative, secure data validation and financial services'—resonates across all markets. As one user notes, 'Earlier, I had to wait hours for funds to transfer. With hitch, it's a matter of seconds. A must-have on the phone!' The platform's ease of operations and cost-effective services set it apart in the competitive fintech landscape.
Powering an Inclusive Digital Future
As India aims for a Rs. 5 lakh crore economy, platforms like hitch are vital for inclusive growth. By offering secure, rewarding, and convenient financial services, including the innovative D2C prepaid card, hitch empowers millions across urban, semi-urban, and rural India to participate confidently in the digital economy. From Bhubaneswar to every corner of Bharat, hitch is proving that the future of finance is universal, accessible, and built on trust.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Substantial tariff hike on India in 24 hours: US President Donald Trump
Substantial tariff hike on India in 24 hours: US President Donald Trump

Business Standard

time30 minutes ago

  • Business Standard

Substantial tariff hike on India in 24 hours: US President Donald Trump

With New Delhi still looking to find ways to respond to the White House threats of increasing tariffs on Indian goods, US President Donald Trump on Tuesday issued a fresh warning saying he would raise tariffs 'very substantially' over the next 24 hours because India is buying Russian oil. He termed India as not a good trading partner. About the trade deal with India that seemed imminent, Trump said the 'sticking point' with India is that its tariffs are too high. Trump's latest statement on the issue came hours after India's Ministry of External Affairs (MEA) issued a terse statement on Monday evening, where it termed the targeting by the US and the European Union for importing Russian crude unjustified and unreasonable. Until the Monday evening statement, Indian officials had said New Delhi did not want to publicly engage in a war of words with Trump, preferring to convey its perceptions to the White House behind closed doors. The developments in the past 24 hours have suggested a hardening of stands between the two countries. Addressing a public meeting in Uttar Pradesh on Sunday, Prime Minister Narendra Modi had urged Indians to buy locally manufactured products. In the midst of its tensions with the Trump administration over trade, official sources in New Delhi have said National Security Advisor Ajit Doval will visit Russia this week, and External Affairs Minister S Jaishankar later this month. The two visits are part of routine India-Russia annual consultations. This will culminate with the annual summit meeting between Modi and the Russian President with the latter slated to visit India, but are taking place at a crucial juncture in India's ties both with Russia and the US. In a sign that there may yet be an opportunity to strike a deal before the deadline, Trump's special envoy Steve Witkoff is expected to visit Russia this week, as early as Wednesday. In an interview to CNBC Squawk Box, Trump said India was 'fuelling the war machine' by buying Russian crude and that he is displeased about it. 'India has not been a good trading partner, because they do a lot of business with us, but we don't do business with them. So we settled on 25 per cent (tariff), but I think I'm going to raise that very substantially over the next 24 hours, because they're buying Russian oil. They're fuelling the war machine. And if they're going to do that, then I'm not going to be happy,' he added. Asked about the trade deal with India, Trump cited high tariffs by India: 'Now I will say this, India went from the highest tariffs ever, they will give us zero tariffs….But that's not good enough, because of what they're doing with oil.' A person privy to the talks said that while negotiations are not dead yet, they have definitely hit a stalemate. Only discussions at the highest political level are now necessary to break the impasse, the source said. However, if tensions escalate, it could also stall the ongoing trade deal negotiations between India and the US, experts said. A US trade team is set to visit India on August 25 for the sixth round of talks on the Bilateral Trade Agreement. On Tuesday, Russia defended India's right to select trade partners. 'We believe that sovereign countries must have and do have the right to choose their trade partners, the partners in trade and economic cooperation, on their own and independently determine those modes of trade and economic cooperation that suit the interests of a country in question," Kremlin Spokesman Dmitry Peskov told journalists, commenting on the US' threats regarding India. On Monday, Russian Foreign Ministry Spokesperson Maria Zakahrova accused the US administration of continuing a neocolonial policy against the nations of the Global South to maintain American hegemony. After days of not reacting publicly to Trump's threats, India's Ministry of External Affairs (MEA) late Monday evening had issued a terse statement, where it termed the targeting by the US and the European Union for importing Russian crude as unjustified and unreasonable. 'Like any major economy, India will take all necessary measures to safeguard its national interests and economic security,' it said. In its statement on Monday evening, the MEA said India began importing from Russia because traditional supplies were diverted to Europe after the conflict began. The US at that time actively encouraged such imports by India for strengthening global energy markets stability, it said. Alluding to the US and EU's double standards on the issue, India pointed out that the EU in 2024 had a bilateral trade of €67.5 billion in goods with Russia. 'In addition, it had trade in services estimated at €7.2 billion in 2023. This is significantly more than India's total trade with Russia that year or subsequently. European imports of LNG in 2024, in fact, reached a record 16.5 million tonnes (mt), surpassing the last record of 15.21 mt in 2022,' the MEA said. It added that Europe-Russia trade includes not just energy, but also fertilisers, mining products, chemicals, iron and steel and machinery and transport equipment. The US continues to import from Russia uranium hexafluoride for its nuclear industry, palladium for its EV industry, fertilisers as well as chemicals, the MEA said. It argued that India's imports are meant to ensure predictable and affordable energy costs to the Indian consumer, and a necessity compelled by global market situation. 'However, it is revealing that the very nations criticising India are themselves indulging in trade with Russia. Unlike our case, such trade is not even a vital national compulsion,' the MEA said. Over the past one month, Trump repeatedly claimed that India and the US were close to finalising a mini trade deal, but the pact could not materialise before the August 1 deadline. 'The sticking point with India is that the tariffs are too high,' Trump said. Trump has time and again called India a 'tariff king' and flagged concerns over its high tariffs, especially in the case of items such as automobile, agricultural products. For instance, the US' average applied Most-Favoured Nation (MFN) tariff on agricultural goods is 5 per cent, whereas India's average applied MFN tariff or tariff for all nations is 39 per cent. 'They will give us zero tariff…but that's not good enough because what they're doing with oil is not good,' he said.

India-US ties: All downhill now? Experts debate on Gaurav Sawant's show
India-US ties: All downhill now? Experts debate on Gaurav Sawant's show

India Today

timean hour ago

  • India Today

India-US ties: All downhill now? Experts debate on Gaurav Sawant's show

This episode of India First show examines the escalating trade tensions between the United States and India, sparked by US President Donald Trump's threat to impose additional tariffs on India over its purchase of Russian oil. India's Ministry of External Affairs responded by highlighting perceived hypocrisy, citing the EU's 2024 trade figures with Russia at 67.5 billion euros and ongoing US imports of Russian uranium and palladium. Analysts discuss the implications for the India-US strategic partnership, exploring strategies that are both tactful and punitive, while questioning the reliability of the US as a global trading partner. Additionally, the programme reports on devastating cloudbursts and floods in Uttarakhand, confirming four deaths and missing personnel, including one Junior Commissioned Officer and ten soldiers from the Rajputana Rifles. Despite the tragedy, the battalion is actively conducting rescue operations for civilians. The broadcast also covers the passing of former Jammu and Kashmir Governor Satyapal Malik and references an Indian Army social media post about US arms support to Pakistan.

IIT Gandhinagar signs pact with Ethiopian ministry to launch multidisciplinary doctoral degree programme
IIT Gandhinagar signs pact with Ethiopian ministry to launch multidisciplinary doctoral degree programme

Indian Express

timean hour ago

  • Indian Express

IIT Gandhinagar signs pact with Ethiopian ministry to launch multidisciplinary doctoral degree programme

The Indian Institute of Technology Gandhinagar (IITGN) on Tuesday entered into a partnership with the Ministry of Education, Federal Democratic Republic of Ethiopia, to jointly launch a Multidisciplinary International Quality Improvement Doctoral Degree Program (MIQMDDP). This is being seen as a gateway for the institute to engage with the African continent. The initiative aims at academic collaboration between India and Ethiopia through joint doctoral research, academic exchange, and co-supervision. The programme offers Ethiopian scholars an opportunity to pursue a PhD with mentorship and resources from both institutions. The MoU was formally signed at IITGN by its Director, Prof Rajat Moona. The event was attended by senior IITGN faculty members and administrators, including Prof Surya Pratap Mehrotra, Faculty In-charge, External Relations. Prof Krishnaraj Ramaswamy, Joint PhD Coordinator (MoE, Federal Democratic Republic of Ethiopia) and Principal Scientific Advisor, Ministry of Innovation and Technology, Federal Democratic Republic of Ethiopia, was also present. Prof Moona said, 'We are looking forward to welcoming Ethiopian scholars under this programme and contributing to the academic and research landscape of both countries through collaborative efforts.' Meanwhile, Prof Mehrotra said, 'The MoU signed between IITGN and the Ministry of Education, Ethiopia, is a gateway for IITGN to engage with the African continent and will open avenues for similar collaborations with other African universities.' As part of this programme, up to 15 Ethiopian PhD scholars will be selected each year for the next five years. Selected candidates will be jointly supervised by faculty members from their home institute in Ethiopia and the IITGN. They will spend 12-18 months at IITGN, and institutional fellowship support will be provided as per the norms of the institute. The Ministry of Education, Ethiopia, will support international travel for the scholars. 'This partnership marks a new chapter in Ethiopia-India academic cooperation. The MIQMDDP will provide a platform for scholars to benefit from interdisciplinary mentorship, research infrastructure, and global exposure,' Prof Ramaswamy said.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store