Vikk The Groove: Turning passion into power and purpose
With about a decade in the industry, Vikk has become a name people recognise and respect.
Drawing inspiration from global icons like Drake, Brent Faiyaz, and local legend AKA, Vikk's mission goes beyond fame.
ALSO READ: Thembisa comic to feature in Tembisawapopayi music video
'More than anything else, I want people to take my story and use it as proof that you can come from humble beginnings and still make it in life,' he said.
'Success to me means being able to look back and say you opened doors for others, and they paid that forward to the next generation.'
His recent feature on the Skuta Baba remix marks another milestone.
'An A&R agent from Universal Music Africa who scouted for a DJ to feature on the come-up remix contracted me. My name kept coming up, and just like that, I was on it,' Vikk shared.
He added that performing live remains one of the most fulfilling aspects of his career.
ALSO READ: Con Amore School hosts musical workshop
'Seeing the smiles on people's faces when I am on stage, knowing I might inspire the next artist or helping someone forget their problems, is a powerful thing.'
Vikk credits his unique sound and perspective to his diverse upbringing, having lived in the township, the suburbs, and rural areas.
'All those experiences shaped me. Reconnecting with my original producer, FKA Moses, for this latest track was special. We both have grown so much, and our growth inspired me to speak boldly on the record.'
He remains grounded in his faith and is thankful for the journey.
'I always give it to God. I am blessed to have fun doing my job. That mindset, combined with feeding off the crowd's energy, helps me light up the stage.'
Vikk also acknowledges the internet's transformative role in the music industry.
'The internet has done a great job opening doors for artists, making it easier to connect, collaborate and grow our brands. It created new revenue streams and marketing tools we did not have before.'
ALSO READ: Local musician gives back through pad drive
Looking ahead, Vikk focuses on expanding his brand and empowering others.
'If I could change anything, it would be to bring focus to the music business and financial literacy among artists. Right now, I have an event series in the works, a new TV show or radio opportunity on the horizon, and an EP by the end of the year.'
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