US Ranchers Finally Moving to Increase Cattle Supplies, JBS Says
'We are into herd rebuild right now,' Wesley Batista Filho, chief executive officer of the Brazilian company's North American business, said in an interview. 'The economic incentives are there, the weather is helping.'
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Fast Company
a minute ago
- Fast Company
What content strategy looks like in the age of AI
There's an air of panic in the media world. The specter of AI has been looming large for a couple of years now, but the threat now appears to be solidifying. Publishers are reporting that search traffic is in free fall, and there's overwhelming evidence that AI chatbots give very little in terms of referrals. What to do about 'Google Zero' has gone from a theoretical destination to a reality that the media world must contend with. Of course, panicking is never a good strategy. But pivoting can be, and there's been no shortage of that lately. Both Wired and The Verge announced this week a stronger push into newsletters, one of the more reliable ways to connect directly with readers. When Business Insider recently announced layoffs, it also said it would invest in live events. And even publishers that already charge for subscriptions are doubling down on them: Newsweek will launch new types for both consumers and businesses, and The Guardian now has a new, cheaper tier for readers who want to opt out of personalized ads. While AI may be the impetus behind a lot of these changes, they're all directionally pushing toward building direct relationships with audience members. That is smart, but at a more basic level, they're appealing to human desires that go beyond just getting information—a task AI fulfills very effectively. Offerings like newsletters, memberships, and events give a sense of belonging, encourage reading habits through consistency, and emphasize voice—either that of the brand or the individual writer. Within all this is the beginnings of a post-Google content strategy for media. But really, it's only half a strategy because it only accounts for humans. Much of internet activity in the future will be the result of bots, whether they're hoovering up data to inform AI models or acting as agents on behalf of individual users. Data from TollBit indicates bot crawling is already comparable to what the big (non-AI) search engines do—when everyone has their own AI agent, I would wager it will be the majority. Any forward-looking content strategy needs to take into account both humans and machines. The new organic audience Let's start with the people. A few months ago, I hosted a webinar on the types of content that are most resilient to AI summarization. AI does a great job of summarizing news, but it struggles with voice and unique perspectives. The consequence: If you want good opinion and analysis, you'll need to click through. Visual and interactive content is poorly conveyed by AI. And because AI is well known to hallucinate sometimes, anything that might inform a crucial decision for a reader—like context for health, legal, or financial decisions—will likely motivate readers to check the original source. Certainly, memberships and subscriptions are important mechanisms to build a loyal audience, but they also need to be centered around something readers can't get anywhere else. That usually means narrowing the lens of focus rather than widening it. Niche subjects—even within a more general brand—will typically see higher engagement and more loyalty than general ones. Then there's the stickiness of interactivity. One thing that emerging media platforms like Substack and TikTok do well is encouraging direct conversation between content creators and audience members. But being interactive doesn't always have to be so hands-on: Semi-automated features like polls, quizzes, and games are all effective habit-builders—and cannot be substituted by AI. Rise of the machines If you think about it, there's a kind of a 'well, duh' quality to all the reports that confirm people don't click through to sources when they use AI. (Pew Research just put out another, by the way.) That's because removing the need to click is largely the point. Why go and read a whole bunch of articles when bots can do it for you? But that reveals the other side of the coin: Bots are now doing the searching and the clicking, and that activity is traceable, measurable, and potentially monetizable. In other words, the inevitable rise in bot traffic represents both an unprecedented threat and a massive opportunity. First, there's the obvious idea of charging bots to scrape your site. Putting in paywalled endpoints—where AI bot operators pay a small fee to access content—may work, especially now that Cloudflare is leading the charge in empowering website owners to block bots. However, it greatly depends on the scrapers acting in good faith—and even if they do, it's doubtful if the fee per scrape that publishers charge would ever be enough to build a sustainable business. What could help is winning the next SEO war: AIEO, or artificial intelligence engine optimization. Being one of the primary sources in an AI Overview or a ChatGPT answer might not seem like much of a prize, given the low click-through rates. But if you pair it with both a pay-per-crawl mechanism and a content strategy that focuses on the AI-resilient content types discussed earlier—the ones that have a higher chance of audiences seeking them out—the benefits could end up being more than mere bragging rights. This kind of AI-first content strategy does require a more sophisticated approach. You'd have to make use of the full search and AI toolbox, including things like Google snippets to ensure AI crawlers highlight the most enticing parts of your content without giving the store away, and MCP servers that can ensure bots have direct access to the content you green-light for them. While that can be technically cumbersome, the market is already adapting, with AIEO specialists like Scrunch AI offering one-stop-shop packages that essentially make a bot-friendly copy of your website so that crawlers can feast while humans enjoy your regular site. Smaller, better . . . robot-ier? The truth about the future of media is that the audience, the human audience, will be smaller for pretty much everyone. As more people get their information from AI portals, publishers will need to make the most of the few people who come directly to them. That isn't necessarily a bad thing. Going small can ultimately be part of a healthier brand of journalism, as I argued in my very first column. But the parallel trend is that the bot audience is rising fast, and it undoubtedly will be a dominant force in the way information is distributed. Harnessing that force will be essential for the media. And though there are still a lot of unknowns—the best practices, the legal framework, even the potential rewards—at least it's easy to see what not to do: wait.
Yahoo
30 minutes ago
- Yahoo
Bank of Canada widely expected to hold key rate steady amid trade uncertainty
OTTAWA — Avery Shenfeld doesn't think the Bank of Canada will cut its benchmark interest rate at its decision on Wednesday, but if it does, he said it will be a "pleasant surprise." "There's always a chance that they'll surprise with the rate cut," the chief economist of CIBC said. "But I'm not holding out that much hope." Most economists are also expecting the Bank of Canada will hold its policy rate steady at 2.75 per cent for a third consecutive decision later this week. As of Friday afternoon, financial markets were placing odds of a quarter-point rate cut on Wednesday at just seven per cent, according to LSEG Data & Analytics. Stubbornness on the inflation front and surprise strength in the labour market have quashed arguments for further easing since the central bank's June decision. The Canadian economy gained an unexpected 83,000 jobs in June, Statistics Canada reported earlier this month, driving the unemployment rate lower for the first time since January. A few days later, StatCan reported annual inflation ticked up to 1.9 per cent last month while the Bank of Canada's closely watched core inflation figures held stubbornly around three per cent. "Overall, sticky inflation readings, a weakening but relatively resilient economic backdrop and prospects for larger fiscal spending are reasons why we do not expect the BoC will cut again in this cycle," RBC economists Claire Fan and Abbey Xu wrote in a note Friday. But Shenfeld's call for a lower policy rate — CIBC expects two more quarter-point drops before the Bank of Canada is done — isn't based on what's happened in the economy, it's about what's on the horizon. Outside of the June jobs jump, the labour market is still broadly weak with the unemployment rate at 6.9 per cent, Shenfeld noted. He also expects Canada's tariff dispute with the United States led to an economic contraction in the second quarter of the year. All told, there's enough "slack" building in the economy to take steam out of inflation in the months to come, Shenfeld said. The Bank of Canada's own second-quarter business outlook survey released last week suggests that many firms are opting to absorb higher costs from tariffs, rather than pass them on to consumers who may be reining in spending amid economic uncertainty. Shenfeld said that's a sign that tariff impacts "won't extend into a more persistent inflation issue." He said that once the central bank gains enough confidence that any tariff-induced inflation pressures will be short-lived, monetary policymakers should feel confident enough to lower interest rates. "I think at this point they know enough to rule out the worst-case scenario on trade," Shenfeld said. Bank of Canada governor Tiff Macklem has explicitly said monetary policymakers are being less forward-looking than usual in the trade war. The central bank didn't publish a traditional forecast for the economy in its April monetary policy report, instead offering two scenarios for how tariffs could hit the economy. Jimmy Jean, chief economist at Desjardins, said he believes the Bank of Canada will have gathered enough clarity on the trade front to return to formal forecasts in this week's MPR. "The uncertainty is there for everyone to recognize. But there's a point where you've got to sort of, stick your neck out and make the proper caveats," Jean said. Tariff deadlines continue to hover over the Bank of Canada's head — U.S. President Donald Trump has threatened to levy tariffs of 35 per cent on Canadian imports starting Friday if a trade deal isn't reached before then, though CUSMA-compliant goods are expected to be exempt from the duties. Some forecasters, including RBC, expect the Bank of Canada is already done rate cuts and will turn the job of stimulating the economy through the trade war over to federal and provincial governments. While Jean also believes the central bank will opt to hold rates again on Wednesday, he said the bank's next decision in September is an "open possibility" for a cut. Trump's sectoral tariffs targetting Canada's steel, aluminum and copper industries are of particular concern for Ontario and Quebec, Jean said. If those tariffs are sustained, he argued more rate cuts from the Bank of Canada will be warranted to cushion the economic hit. In addition to some sector-specific relief, the federal government has moved in recent months to ramp up Canada's defence and infrastructure funding — spending that could offer fiscal, rather than monetary, support for the economy. But Jean said Desjardins is expecting that lift to come over the ensuing years, not months, opening a window for the Bank of Canada to lower rates in the near-term. "We think, despite those measures being in the pipeline, the Bank of Canada will still in September have a valid reason to cut interest rates," he said. This report by The Canadian Press was first published July 28, 2025. Craig Lord, The Canadian Press Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
30 minutes ago
- Yahoo
Asimily Adds Enhanced IoT Password Management and Device Patching to Its Comprehensive Security Platform
SUNNYVALE, Calif., July 28, 2025 (GLOBE NEWSWIRE) -- Asimily, the only complete IoT, OT, and IoMT Risk Mitigation Platform, today announced the release of several new innovative features designed to help organizations across all industries efficiently secure and manage IoT devices while continuing down its path of cybersecurity innovation. These features are: IoT Password Management significantly simplifies the execution of password best practices across devices from multiple manufacturers. IoT Patching offers a 200% increase in supported manufacturers whose devices can now be automatically updated by Asimily. An intuitive new user interface designed for speed and efficiency, particularly for busy security and IT teams. 'Organizations with device fleets have always struggled to keep them updated. Unlike servers and operating systems, there is no streamlined process owned by the software manufacturer for IoT. This has always forced organizations to devote significant time and money to this essential line of defense,' said Shankar Somasundaram, CEO of Asimily. 'With our new IoT Management module and its Password Management and Patching capabilities, devices get automatically and fully updated faster with far less time and effort, helping prevent successful attacks from establishing a foothold within a company's networks.' IoT devices, such as printers, IP cameras, teleconference devices and network access points, are increasingly common targets for cyberattacks. Securing and managing IoT fleets requires the right software, processes, and skilled personnel to balance operational functionality and security. These features join the Asimily platform as crucial components, purpose-built to address the unique challenges associated with IoT Unauthorized Access with IoT Password Management Under the IoT Management module, Asimily has added IoT Password Management. This feature helps organizations enforce stronger credential policies and reduce the risk of unauthorized access to critical IoT infrastructure. It makes organizational adherence to best practices – strong passwords, no re-use – much easier while still allowing devices to operate with minimal interruption. Asimily's IoT Patching and IoT Password Management work together to prevent unauthorized access, allowing patching to be performed with a click, according to a schedule, or automatically. Increased Manufacturer Support for IoT Management Asimily has expanded its manufacturer support for IoT Management. This broader support ensures that even more devices can be automatically patched with Asimily, enabling better security for organizations. As businesses across industries continue to adopt new IoT devices, the expansion of this feature enables organizations to confidently lean into IoT while scaling security practices as their fleet grows. Since the initial launch of IoT Patching in March, 2025, the number of supported vendors has doubled, making thousands more customer devices easily updatable. Asimily is on track to increase the number of supported vendors by 400% within a year, dramatically expanding its direct-patching coverage. New User Interface Asimily recently refreshed its user interface to simplify adoption, organize crucial features around common workflows, reduce friction to accomplish critical risk mitigation tasks, and support a best-in-class user experience. Driven by extensive research and testing, the new interface reinforces Asimily's commitment to innovation and enables users to take decisive action across IoT, OT, and IoMT infrastructure. Ready to Strengthen Your IoT Security? See how Asimily's new capabilities make device management faster, safer, and easier than ever here. About Asimily Asimily has built an industry-leading risk management platform that secures IoT devices for organizations in healthcare, manufacturing, higher education, government, life sciences, retail, and finance. With the most extensive knowledge base of IoT and security protocols, Asimily inventories and classifies every device across organizations, both connected and standalone. Because risk assessment—and threats—are not a static target, Asimily monitors organizations' devices, detects anomalous behavior, and alerts operators to remediate any identified anomalies. With secure IoT devices and equipment, Asimily customers know their business-critical devices and data are safe. For more information on Asimily, visit Asimily ContactKyle Petersonkyle@ A photo accompanying this announcement is available at
