Video of Isha Ambani, Radhika Merchant doing Puja at Nita Ambani's store opening goes viral, watch
Swadesh is open at Mumbai's most iconic landmarks: the Eros Building in Churchgate. Reliance Industries inaugurated the Swadesh flagship store on July 25, 2025. Dressed in traditional attire with heavy jewellery, Isha wore a dark pink Patola saree, while Radhika opted for a yellow-golden silk saree. Radhika wore a heavy, embellished suit.
Radhika Merchant with Isha Ambani Nita Ambani's look decoded
For the puja, Nita Ambani wore a magnificent Madurai cotton gharchola saree, which was hand-woven by Rajkot craftsman Rajshrinder in 10 months. What made this look special was a ring-like armband that had belonged to his maternal great-grandmother. This is the same armband Nita wore on her wedding day. She now intends to pass it on to her daughter Isha and, in the future, to her granddaughter Veda Akash Ambani.
Nita Ambani
Meanwhile, pictures related to the puja, as well as Nita and Mukesh Ambani's wedding, were shared on Instagram from Swadesh's official account. The initiative, aimed at preserving traditional Indian handicrafts, is run by Nita Ambani's Reliance Foundation. These pictures were released during a puja organized ahead of the inauguration of Swadesh's flagship store in Mumbai.
Nita Ambani and Shloka Ambani perform puja What is Swadesh all about?
Swadesh is not your typical store. It's built on the idea that India's handmade heritage deserves the spotlight. From handwoven saris and hand-carved artifacts to textiles and décor from every corner of the country, Swadesh aims to create a space where ancient craft meets contemporary design. The idea is to not just sell products but to honour the skilled artisans behind them.
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