Amazon reduces 'beautiful' £96 designer perfume that 'lasts all day' to £20
Amazon has reduced a "beautiful" designer for its huge Prime Day 2025 sale. The retailer is running its massive sale, with discounts on thousands of products, from July 8 to 11.
The online retailer has reduced the Sarah Jessica Parker Lovely Eau de Parfum from £95.78 to £20.50. The perfume features top notes of mandarin, bergamot, rosewood, lavender and apple martini, and base notes of cedar wood, white amber, and musks and woods
The Amazon product description reads: "Classic charm comes together with modern glamour in this debut ladies eau de parfum by Sarah Jessica Parker. Soft, powdery and discreet, Lovely perfectly captures the essence of timeless beauty and allure.
"This captivating women's perfume starts with a gentle blend of citrus, rosewood and lavender. It unfolds with hints of apple martini and orchid, grounded by base notes of white amber, cedar wood and sultry musks."
Alternatively, shoppers can snap up Marc Jacobs Daisy Love Eau de Toilette 50ml from Superdrug for £34. The Perfume Shop also has the Marc Jacobs Daisy Love Eau So Sweet for £34.99, while LookFantastic has the Yves Saint Laurent Libre Eau de Parfum 30ml for £54, down from £72.
The Lovely perfume has racked up rave reviews, earning a 4.6 star rating overall. Among them, one person said: "Smells beautiful. I wear this perfume every day for work and have had a lot of people ask what it is as it smells so nice. Good value for money."
A second wrote: "The smell is very refreshing! It's beautiful. I get many compliments on the smell." A third added: "An absolute gem of a fragrance! I wear as my work perfume and also everyday fragrance.
"It's light and flowery but NOT overpowering which is ideal when working in the NHS. People comment in this all the time, and because it is EDP it lasts all day!"
However, some shoppers found issues with the product. One person said: "Lovely smell as you spray it on. Does not last very long. Would of been wonderful value for money if you could smell it."
A second wrote: "Love this perfume. Wish it lasted on me. Need to constantly refresh."
Despite this, many shoppers continued to praise the perfume. One said: "Lovely perfume, fresh smelling, lasts ages. Great price, good communication and value would definitely buy again."
Another wrote: "Very fragrant and it stays all day. Best perfume ever." A third added: "Amazing fragrance! It lasts a good number of hours and doesn't wear off quickly. If you love a good floral scent, this is for you!"
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