Hansal Mehta questions impact of film promotion events: 'Do they make people watch?'
Hansal Mehta
, the filmmaker renowned for his straightforward and unfiltered views on Bollywood and life, recently shared his honest opinion about how films and series are promoted on X (previously
).
He criticized the repetitive and predictable marketing tactics, questioning their effectiveness in driving success.
Formulaic Nature of Promotional Activities
In an extensive post on X, Mehta questioned whether the usual promotional methods truly capture audience interest or simply give the appearance of success. Without naming anyone, he criticized how marketing has become formulaic, with actors repeatedly appearing on the same podcasts, answering identical questions, and making similar appearances in various locations.
Questioning the True Value of Popularity
Taking to his social media handle, the filmmaker wrote on X, 'Do these generic, template promotions for films and series actually work? Do they make people watch? Do they make the film/series any better? Or do they simply sustain an ecosystem built on illusion—PR agencies, costume designers, event planners, influencers, sponsors, red carpets, press conferences, paid 'reviews', social media fluff.
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It all looks like success.
"
He continued, 'It feels like popularity. But is it? Shouldn't a good trailer stir curiosity? Shouldn't compelling promo units and—most importantly—a good film or series be enough? Instead, we're stuck watching the same actors answer the same 10 questions on the same podcasts in the same studios, flying from one city to another, chasing a perception."
A Call for Meaningful Promotion
He concluded his post with a question: 'This isn't a rant—it's a question: What's the best way to promote a story today without becoming part of a machinery that serves neither the art nor the artist?".
Context Amidst Aggressive Marketing Campaigns
Although Mehta didn't specify any filmmaker or film, his critique comes at a time when movies like 'Metro… In Dino' and others are being promoted with intense and widespread marketing efforts.
Hansal Mehta's Acclaimed Filmography
Hansal Mehta, known for powerful projects like 'Shahid', 'Faraaz', 'Chhalaang', and the acclaimed series 'Scam 1992', recently released 'The Buckingham Murders' featuring
Kareena Kapoor Khan
.
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