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Iconic yellow chomper Pac-Man turns 45 with doughnuts, cookbook, more

Iconic yellow chomper Pac-Man turns 45 with doughnuts, cookbook, more

USA Today22-05-2025
Iconic yellow chomper Pac-Man turns 45 with doughnuts, cookbook, more
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What is the oldest video game? It might not be what you expect.
Before Fortnite, Call of Duty and The Last of Us, other creative video games set the stage for the blockbusters we see today.
Pac-Man's iconic yellow pie-shaped chomper turns 45 today.
The game was officially released on May 22, 1980 in Japanese arcades before launching in the United States in October 1980, according to the Pac-Man website.
Transcending generations and new advancements in technology, Pac-Man is the best-selling arcade video game ever, according to the National Museum of Play.
Bandai Namco Entertainment America Inc., the maker of the game, said in a press release that it is commemorating the 45th anniversary of the game "with an unprecedented year-long campaign."
For now, though, there are a slew of ways fans can celebrate the game's birthday, from getting a Krispy Kreme doughnut to ordering the official Pac-Man cookbook.
Here's a look at how the iconic game's anniversary is being celebrated.
Krispy Kreme offering Pac-Man doughnuts
On May 22, Pac-Man's anniversary, Krispy Kreme is offering customers a dozen Original Glazed doughnuts for just 25 cents with the purchase of any dozen at regular price, the company said in a news release earlier this month.
The chain also announced a new doughnut collection in honor of Pac-Man.
The Krispy Kreme x Pac-Man Collection features three new doughnuts in a custom Pac-Man game dozen box. The collection has been available since May 12 for a limited time at participating Krispy Kreme shops.
Get the official Pac-Man cookbook
Pac-Man is known for eating, after all.
"PAC-MAN: The Official Cookbook" was released on May 13 and includes more than 60 recipes inspired by the game, according to its description.
"From energy-filled snacks to super-filling dinners, these colorful, creative recipes will have you raring to get to the legendary level 256!" the book's description says.
The cookbook is available for purchase on Amazon for $29.99.
Play Pac-Man with Google's 30th anniversary Doodle
Celebrating the game's anniversary wouldn't be complete without a round or two.
While the game first launched in in-person arcades, it's been adapted for players in the modern age.
For the game's 30th anniversary in 2010, Google released a special Doodle — an alteration of the Google logo on its homepages.
The 30th anniversary Doodle is still available to play online now.
Pre-order Pac-Man's new game Shadow Labyrinth
Bandai Namco Entertainment America Inc. is releasing a new game inspired by Pac-Man, and gamers can preorder it now.
The game, Shadow Labyrinth, is "a 2D action platformer and a genre-twisting alternate take on the iconic PAC-MAN," according to Bandai Namco.
It will be released on July 18, but can be preordered now on Steam, PlayStation, Xbox and Nintendo.
Contributing: Gabe Hauari, USA TODAY
Melina Khan is a national trending reporter for USA TODAY. She can be reached at melina.khan@usatoday.com.
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Grok launches AI image generator with a NSFW 'spicy mode' — it's exactly what you'd expect
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Meet the Substackers who want to save the American novel
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'Is the Next Great American Novel Being Published on Substack?' asked the New Yorker in May. Substack 'has become the premier destination for literary types' unpublished musings,' announced Vulture. Can Substack move sales like BookTok can? No. But it's doing something that, for a certain set, is almost more valuable. It's giving a shot of vitality to a faltering book media ecosystem. It's building a world where everyone reads the London Review of Books, and they all have blogs. 'I myself think of BookTok as an engine for discovery, and I think Substack is an engine for discourse,' said the journalist Adrienne Westenfeld. 'BookTok is a listicle in a way. It's people recommending books that you might not have heard of. It's not as much a place for substantive dialogue about books, which is simply a limitation of short form video.' Related How BookTokers make money Three years ago, Westenfeld wrote about Substack's rising literary scene for Esquire. Now, Esquire has slashed its book coverage, and Westenfeld is writing the Substack companion to a traditionally published nonfiction book: Adam Cohen's The Captain's Dinner. That progression is, in a way, par for the course for the current moment. All the sad young literary men that are said to have disappeared are there on Substack, thriving. With both social media and Google diverting potential readers away from publications, many outlets are no longer investing in arts coverage. The literary crowd who used to hang out on what was known as 'Book Twitter' no longer gathers on what is now X. All the same, there are still people who like reading, and writing, and thinking about books. Right now, a lot of them seem to be on Substack. What strikes me most about the Substack literary scene is just how much it looks like the literary scene of 20 years ago, the one the millennials who populate Substack just missed. The novels these writers put out tend to be sprawling social fiction about the generational foibles of American families à la Jonathan Franzen. They post essays to their Substacks like they're putting blog posts on WordPress, only this time, you can add a paywall. All the sad young literary men that are said to have disappeared are there on Substack, thriving. On Substack, it's 2005 again. Substack is a lifeboat in publishing… or maybe an oar Writers can offer Substack literary credibility, while Substack can offer writers a direct and monetizable connection to their readers. In a literary landscape that feels perennially on the edge, that's a valuable attribute. 'As long as I've wanted to be a writer, as long as I've taken it seriously, it's been mostly bad news,' said the novelist and prolific Substacker Lincoln Michel. 'It's been mostly advances getting lower, articles about people reading less, book review sections closing up, less and less book coverage. 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'No other piece of new fiction I read last year gave me a bigger jolt of readerly delight,' the New Yorker said in May of Money Matters. It wasn't quite Oprah putting Franzen's Corrections in her book club, but it was still more attention than you would reasonably expect. When Barkan and Pistelli's novels came out in April and May, they garnered a surprising amount of attention, Kanakia said. The books were both ambitious enough to be of potential interest to critics — Glass Century follows an adulterous couple from the 1970s into the present, and Major Arcana deals with a death by suicide at a university. Still, both books were from relatively small presses: Belt Publishing for Major Arcana and Tough Poets Press for Glass Century. That kind of book traditionally has a limited publicity budget, which makes it hard to get reviewed in major outlets. (Not that coverage is all that easy for anyone to get, as Michel noted.) Nonetheless, both Major Arcana and Glass Century got reviewed in the Wall Street Journal. A few weeks later, Kanakia's Money Matters, which she published directly to Substack, was written up in the New Yorker. It wasn't quite Oprah putting Franzen's Corrections in her book club, but it was still more attention than you would reasonably expect. 'I was like, 'Something's happening,'' Kanakia says. ''This is going to be big. This is going to be a moment.'' 'Had this novel been released two or three years ago, it would have been completely ignored,' says Barkan of Glass Century. 'Now it's been widely reviewed, and I credit Substack with that fully.' Pistelli's Major Arcana is even more a product of Substack than the others. Pistelli originally serialized it on Substack, and then self-published before Belt Publishing picked it up. 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'It feels like a real literary scene, which is something I have never been part of.' While there are lots of newsletter social platforms out there, Substack is fairly unique in that it's both a place for newsletters, which tend towards the essayistic, and, with its Twitter clone Notes app, a place for hot takes and conversations. The two formats can feed off each other. 'It creates an ongoing discussion in a longer and more considered form than it would be on Twitter, where you're just trying to get your zingers out,' says Begler. The buzzy authors of the Substack scene are also all associated with the Substack-based literary magazine The Metropolitan Review. Barkan is co-founder and editor-in-chief, and Kanakia, Pistelli, and Gasda have all written for it, as has Begler. 'Basically, we're just a group of friends online who read each other's newsletters and write for some of the same publications,' said Kanakia. For Barkan, the Metropolitan Review is at the center of a new literary movement, which he's dubbed New Romanticism, that is 'properly exploiting the original freedom promised by Internet 1.0 to yank the English language in daring, strange, and thrilling directions.' Barkan's idea is that the kind of publications that used to host such daring, strange, and thrilling speech no longer do, and the Metropolitan Review is stepping into the breach. He argues somewhat optimistically that the Metropolitan Review, which has around 22,000 subscribers, is 'one of the more widely read literary magazines in America.' The combined mythologies of Metropolitan Review and Substack summer have given these writers the beginnings of a cohesive self-identity. The world they've built with that identity is, interestingly, a bit of a throwback. The literary culture of 2005 is alive and well Here are some characteristics of the literary world of 2005: an enchantment with a group of talented young male writers who wrote primarily big social novels and a lot of excitement about the literary possibilities of a nascent blogosphere. Here are some characteristics of the Substack literary scene: a lot of young male writers, a lot of social novels, and a lot of excitement about the literary possibilities of newsletter essays. Glass Century and Major Arcana are both big, sprawling novels that take place over decades, and Glass Century, in particular, reads as though it was written under the influence of Jonathan Franzen. That's a departure from what's been more recently in vogue, like Karl Ove Knausgaard's titanic autofictional saga. 'I think there's a lot of nostalgia for a time when the novel was maybe a more discussed form or a more vital form or trying to capture a lot more of contemporary society.' 'The big trend in the world of literary fiction for the last decade or so was really autofiction, the idea of you would write a slice of life first person narrated often in a kind of transparent, not very adorned prose,' said Pistelli. 'I think there's been some desire to get back to that bigger canvas social novel that has been lost in the autofictional moment.' Literary Substack in general also seems to espouse a desire to return to a time when literature was more culturally ascendant. 'I think there's a lot of nostalgia for a time when the novel was maybe a more discussed form or a more vital form or trying to capture a lot more of contemporary society,' said Begler. 'It's partially just a shift from one mode of thinking to another, and it's partially a nostalgia for your Franzen and your David Foster Wallace and whatever.' This desire is, in its way, very Franzenian. Franzen famously wrote an essay for Harper's in 1996 in which he describes his 'despair about the American novel' after the jingoism of the lead up to the first Gulf War. Franzen thought that television was bad for the novel; he hadn't yet seen what TikTok could do to a person. While the Franzen mode pops up a lot with this crowd, there are outliers to this loose trend. Gasda's Sleeper is very much a product of millennial fiction (detached voice describing the foibles of Brooklyn literati), and Kanakia's work on Substack, which she calls her 'tales,' tends to be sparse, with little attention paid to description or setting. There's also the question of gender. The amount of men in this literary Substack scene is particularly notable in a moment so rich with essays about the disappearance of men who care about and write books. Some observers have drawn a lesson of sorts from this phenomenon: The mainstream literary world alienated men. They had to flee to Substack to build their own safe haven. 'The literary establishment treats male American writers with contempt,' wrote the writer Alex Perez on his Substack last August. His commenters agreed. The answer, they concluded, was building a platform and self publishing. 'I'm a middle-aged, straight, white, conservative, rich male who writes literary fiction. It's like a demographic poo Yahtzee. I don't stand a chance,' wrote one commenter. 'But I have 85K Twitter followers and an email list with thousands of people, so I can self-publish and sell 5,000 copies of anything I write.' 'These aren't manosphere men who are constantly raging against the influence of women on fiction. These are men just writing.' For the Metropolitan Review crowd, the amount of men in Substack's literary scene is mostly value-neutral. 'I do think there's something to the fact that when I got on Substack, I was like, 'These are people that are producing work that I'm actually interested in and I actually find compelling,' and that they were probably majority men,' said Begler. 'Overall, it's a rather welcoming environment for all,' Barkan adds. 'These aren't manosphere men who are constantly raging against the influence of women on fiction. These are men just writing.' Kanakia thinks the narrative about literary white men is more complicated than literary white men let on, but ultimately harmless. 'In 2025 the varieties of men advocating for themselves — most of them are very horrific. This variety is not so bad,' she says. 'If they want a book deal at Scribners, like, fine, if that'll make you happy. That'll be great. I have no problem with that.' In the meantime, literary Substack keeps expanding. Pulitzer Prize-winning novelist Michael Chabon just signed up. 'It's smart of him,' says Barkan. 'If I were Michael Chabon and was working on a novel, I would be on Substack. I think more literary writers who have platforms already should be there.' The closest antecedent to this moment did not last. The literary moment of 2005 was blown apart the way everything of that era was: under the pressure of the 2008 recession and the so-called Great Awokening, under the slow collapse of the blogosphere as social media took off — and everything that came along with them. Will the same thing happen to this crowd? It's hard to know for sure this early. At least for right now, Substack is having its summer.

Google mocks Apple's delayed AI features in new 'coming soon' ad
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