What's Jet2 holiday trend? White House sparks backlash for using viral TikTok and Instagram sound in deportation video
What is the Jet2 holiday trend?
In early 2024, Jet2 launched an advert promoting value package holidays with cheerful visuals and the tagline 'Nothing beats a Jet2 holiday,' paired with Jess Glynne's upbeat hit Hold My Hand. By mid‑2025, the advert audio had gone viral on TikTok and Instagram Reels as users layered it over vacation fails, from rain‑soaked umbrellas to poolside slip‑ups. Millions of clips now carry this ironic contrast. Jet2 leaned into the chaos, launching a lip‑sync challenge on TikTok and promising a £1,000 holiday voucher for the funniest submission. Voice actor Zoë Lister, the cheerful voice in the advert, became a familiar face and unexpected viral sensation.
Why did the White House use it?
In a surprising social media move, the White House's official X account (formerly Twitter) posted a 20‑second video of ICE agents escorting detainees onto deportation flights, captioned 'When ICE books you a one‑way Jet2 holiday to deportation. Nothing beats it!' The soundtrack was the viral Jet2 audio. Many quickly labeled the move tone deaf and grotesque, pointing out the strange juxtaposition of festive holiday marketing with footage of human suffering. The Trump administration defended the post, claiming the video was meant to highlight efforts to deport criminal illegal aliens as a matter of public safety.
Singer Jess Glynne slamming the move
Jess Glynne didn't mince his words in criticism of the White House. Taking to Instagram, she wrote, 'This post honestly makes me sick. My music is about love, unity and spreading positivity, never about division or hate.' Her response echoed previous protests by artists such as Queen and Semisonic, who also voiced opposition when their music was used in political contexts without approval. Glynne made it clear that she viewed this as a misuse of her work and values, turning a song rooted in emotional support into the soundtrack for something cold and bureaucratic.
Jet2 refuses to comment
Jet2, the airline at the centre of the meme storm, opted to stay silent. Despite repeated media requests, the company declined to issue a public statement. Internally, the brand appears focused on its booming summer season and expanding routes, including new flights to Greece announced for 2026.
Jet2 had previously embraced the meme with enthusiasm, even encouraging fans to get involved, but this latest turn seems to have hit a boundary. For now, the airline is sticking to sunshine and package deals, not political discourse.
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