Shropshire's Alex Harris leaves roadie life to open music shop

BBC News

8 hours ago

Alex Harris could never have imagined a chance encounter with Slade guitarist Dave Hill would lead to 20 years as a roadie for some of rock's biggest names.But, despite working for the likes of Slade, The Waterboys and The Futureheads, he still had a dream to fulfil - to open a music shop.And now, back home in Shropshire, he has taken the step to unveil Big Al's Music Emporium, in Wem, stocking everything from Fender Stratocaster guitars to clarinet reeds and violin bows. "I've always had a dream of opening a shop," the 50-year-old said.
Music has always been part of Mr Harris's life - his parents were semi-professional musicians who met in a Birmingham youth orchestra."My dad played trumpet, my mum played violin, so as a child I was always around music," he said."But I went down the rock and roll route."
'Roadie was unwell'
After a stint in the Army playing the trumpet, Mr Harris returned home to Shropshire.And it was while working in a Shifnal music shop for acclaimed guitar designer Jamie Davey, Mr Harris got the opportunity of a lifetime."Dave Hill, from Slade, was in the shop one day looking at guitars," he said. One of the band's roadies was unwell, and, needing someone to cover, Slade's lead guitarist asked whether he wanted to step in for him."I was like, 'Uh, yeah!'."
After that first tour with Slade in December 1999, Mr Harris' career took off as a roadie and guitar technician. "From making contacts on the road, I ended up touring with [...] people like Midge Ure, The Waterboys, Howard Jones, The Futureheads," he recalled.But eventually life on the road started to become too much, especially after getting married and becoming a father."I know too many guys who don't see their kids because they're always on tour around the world, and I didn't want that, I wanted to be a proper dad," he said.But, coming off the road having worked in the "high-pressure" events industry, the 50-year-old said that initially he was "feeling lost."
'Wide range of budgets'
Opening his own shop was "always a dream" and his new venture seems to be serving the need he was left with having come off the road.Mr Harris is keen to appeal to a wide range of budgets - not just top-drawer, pricey instruments, but pre-loved ones too. "I know that my local community in Shropshire can't necessarily afford thousands of pounds to spend on a guitar," he said.
Despite the booming success of online shopping, the 50-year-old said he is not daunted by the prospect of competing with internet retailers."Your instrument needs to speak to you and feel right in your hands," he said. "If you buy an instrument off the internet, you do not know what you're getting.""You need to go to a place that's got several instruments you can try, and find what feels right for you."
There are some first-day nerves, but Mr Harris feels confident he will be welcomed to Wem's high street with open arms. "The support and feedback I've had locally has been absolutely immense," he said."I'm crossing my fingers - as long as I can put fuel in my wife's car, take my daughter to school and put food on the table, that'll do!"
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